Aileen Lei Email & Phone Number

Singapore

Building the first community-owned AI crypto entertainment ecosystem layerBy leveraging the strong, "cult-like" crypto communities, Narra is building the first AI crypto entertainment ecolayer on the blockchain, owned and led by the community through the lens of GenAI agents. Our characters will evolve through user interactions and engagement, utilizing a.

Spearheaded the creation and expansion of a novel content business vertical for Binance, focusing on pioneering entertainment-driven strategies to foster mass adoption of blockchain and cryptocurrency. Led the creation of "Build the Block," Binance's pioneering reality show shot entirely in the metaverse. Influenced mainstream blockchain perceptions by.

Shanghai & Singapore

Founded China's first and leading short content brand “Midu short series” (米读短剧）. Produced and launched 60+ short drama series across Kuaishou, TikTok, MangoTV, Tencent, and Bilibili; Generated over 21m followers and 6.5 billion views across all platforms since 2020.

Singapore

Branding and Marketing creative strategies for the original series. (Nowhere Man 罪梦者，Triad Princess 极道千金, My First First Love S2, Love Alarm, Kingdom S2)

Around APAC Region

• In charge of new market launches and growth (TH, MY, AU, HK, KR, JP, IN)
• Overseeing brand storytelling, public relations, user growth, monetization and marketing content creation across the region, generate the regional strategy that can be applied to local markets
• Recruit and directly manage the regional team, recruit local Marcom team for each new market
• Marketing Partnership / Loyalty programme, Product marketing, Government relations, Customer Service solutions

Singapore

• Launched campaigns in the US, UK, SG, MY, ID, TH, PH, IN, VN, HK, TW and mainland China.
• Management of branded entertainment projects, original programming, Disney Studio social campaigns as well as some of the largest accounts in the region including: Disney Studios, Marvel, Star Wars, Lego, IMDA, Lenovo.
• Project manager for Maker bootcamp/Spark by Maker in two years, in collaboration with IMDA to develop… Show more
• Project manager for Maker bootcamp/Spark by Maker in two years, in collaboration with IMDA to develop Singapore YouTube community
• Worked alongside London office to set up and develop the working processes of the expanding SEA team
• Responsible for talent relationship management during various projects, seeking to achieve the creative balance between client KPI with the interests of the talent Show less

Beijing, China

Project manager of China-Hollywood co-produced sci-fi pilot, featuring Blake Lively, Adrien Brody and Chinese upcoming actor Dou Xiao.

Beijing, Around The World

Worked for the pilot of a brand new reality TV show features on children under 12 going abroad alone, and give their dads--who are working overseas around the world for China, a surprise visit. The programme is a co-production with top 3 production house in Korea--HICC, and the scheduled air time will be the end of 2014 on CCTV.

London, United Kingdom

Organizer of the first year of China International Film Festival London.

London, United Kingdom

Creator and Producer of the online series feature on introducing interesting parts of London to Chinese audience.

London, United Kingdom

2012 London Summer Olympics Broadcasting Services.

London, United Kingdom

Producing cultural documentaries for BBC worldwide and CCTV.

Master Of Arts (Ma), International Media Business, Distinction

Dissertation research on how to make a formatted programme that is adaptable to regional markets. Multi-platform video project Londonmap.

Ba Hons, Tv & Film Production, Distinction

Activities and Societies: International Media research centre, Dance society, Faculty Music

Bachelor'S Degree, Communication And Media Studies

High School Diploma, Politics