Brand Manager
GTM（Go To Market）：1. Formulate annual promotion plan in accordance with brand strategy. Joyoung brand value keeps increasing through IMC programs including mass media communication, store promotions and customer interactions. Take charge of 【Soymilk Taste Tour】,【Healthy Diet Lectures】,【Chinese Diet Festival】and “Hua”er Duoduo ” projects.2. Obtain info. including customer behaviors, consumption characteristics and future trend through marketing research which provides references for marketing strategies. Furthermore, establish customer database to promote CRM. Take charge of CRM project.3. Formulate 2011 New product release conference and national dealers’ meetings.4. In charge of connecting and contacting Joyoung and social networks, building long term cooperation and relationships. Product Specialist：1. Assist product director to complete Rice-cooker product plan combining competition conditions, company strategies and brand positioning.2. Formulate the product architecture according to the sales data and strategy direction, including the launch flow, price and category structures.3. Assist product director with all processes; from product positioning, design and development to the product launch. Within 2 years, rice cooker business rise to the Top4 in its field.4. Formulate the seasonal product marketing plan and assign resources for key products, the market share of rice cooker was increased dramatically. 5. Establish think tank to accumulate experiences by gathering competitors’ information, professional knowledge and excellent promotion plans. 2009 get “Outstanding Employee” prize; 2010 get “Marketing Innovation” prize.
