KC wine is China’s leading importer and distributor of natural and biodynamic wines, with an amazing selection of 100 wines, of-fering the best from each French wine region. Based in Shanghai since 2012, Jean-Raphael Archawski, the founder of our company, a passionate wine professional, brings from tiny but very renowned wineries, the best of the true terroir to the Chinese wine enthusiasts. Most of the wineries im- ported by KC wine are opinion leaders, some stars of the French vineyards, in this tiny word of grower wines, offering unbeatable values for price.欧玉红酒是中国领先的自然酒和生物动力酒的进 口商和经销商,提供法国每个产区最好的、共百款的惊艳选 择。欧玉红酒于2012年在上海成立,KC wine是公司母品牌,创 始人Jean-Raphael Archawski 让-拉斐尔(简称JR)先生是一 位充满热情的自然酒专家,当年JR先生从法国把各产区最好、 真实体现当地风土的自然酒与生物动力酒带到中国,这些酒庄 规模不大,但都倍受赞誉 ,而欧玉进口的庄园庄主,他们多是 当地的意见领袖,甚至部分是法国庄园中的明星人物。这些庄 园,在这个独立种植的小而美的世界里,为葡萄酒爱好者提供 了价格与价值最佳匹配的体验与选择。

Biodynamic and natural wine is a tiny word .....I enjoy to share how special and wonderful and pleasure that natural wine brings you...Real and Pure is the key...如今非常喜欢与朋友们介绍自然酒的不同之处、他真实、纯粹的不同个性之处，这是愉悦的感受。

 Responsible for clients’ annual marketing plan and activities, including brand positioning, brand communication strategy, media strategy, project management;  Work independently on clients’ annual marketing proposals. Most recent projects include 2013 marketing plan of shenlingcao, new TVC's marketing plan and project management, shenlingcao’s E-commerce solutions, Design and promotion of Leskon website (http://leskon.cw116.bizcn.com/);  Project management and client relationship management. Work closely with clients to on a regular basis to identify marketing strategy and ensure daily work process; Lead a team of two people;

 Digital Communication strategies implementation and project management, including annual communication plan of Japan Rohm Electronics Group, Chery karry green card product positioning, branding and communication strategies of Chery Karry Green Card, media placement and crisis management of MTR Shenzhen Metro, YuTong season internet communication strategies, 2012 kia K5 promotion proposal, IDX digital marketing plan, etc. Managed E-business on Tmall, including Odifen’s monthly marketing activities, product planning and online store optimization; Offline event planning including QQ Game Exhibition planning Led a team of 3 people;

•Sales for digital business including make proposals for new client business•EPR projects，including BBS / Weibo / SEM / News PR / Video / Crisis management•Media planning•Brand promotion agency for a truck brand including: Communication strategy and planning, activity planning and execution, international news writing and publish, advertising design

marketing

 In charge of clients’ communication strategies implementation and project management, execution and follow up of clients online projects, work with clients on a daily basis to ensure daily work including PR event management, maintaining good relationship with media partners, etc. Present proposals to potential clients; Led a team of one people;

• Coordinated in marketing proposal & promotion proposal;• Wrote monthly newsletter;• Managed promotion projects and followed up with clients;

* Design and copy write all the advertising of the Su Qian and YangZi daily newspapers* Make the yearly business plans for customers of the YangZi daily newspaper / evening edition* The subeditor of the real estate section of the Su Qian daily newspaper