Sync & Swim provide strategic marketing, communications, publicity, brand building, media buying and partnership consultancy for arts, culture and heritage, festivals, entertainment and events, the creative industries and the tourism and hospitality sectors.Sync & Swim work with many of Ireland’s leading national cultural institutions, arts and culture organisations, arts and music festivals and individual artists. We work in many areas of the arts including music, visual arts, theatre, film, literature and spoken word. Arts, Entertainment & Cultural projects include:The National Gallery of Ireland; The Museum of Literature Ireland; Irish Film Institute; St. Patrick’s Festival, Dublin; I.NY Festival, Ireland & New York; Other Voices Festival & TV Series; Body & Soul Festival; Carlow Arts Festival; Cellissimo 24, Galway; The Arts Council Creative Places, Darndale; Screen Ireland; First Music Contact; Theatre Forum; ANU; Landmark Productions; Lovano Productions; Fresh International Film Festival; Music Network; Animation Ireland; Music for Galway; The Brill Building; Dean Arts Studio, Dublin; TikTok Creative Communities; Sony Pictures; Paramount Pictures; The Irish Cinema Trade Benevolent Fund; Waterford Healing Arts Trust; Dublin City Council Arts Office; Art Curation for The Dean Hotels Group & many more.Tourism projects include:Destination Westport, Mayo; Airfield Estate, Dublin; Powerscourt Hotel Resort, Wicklow; Kelly’s Resort Hotel, Wexford; Glenlo Abbey, Galway; The Strand Hotel Limerick, Lawlors of Naas, Kildare; The County Arms, Offaly; amongst many more.See www.syncandswim.ie Get in touch on aileen@syncandswim.ie

Supporting the brilliant marketing, communications and digital platforms teams at the IFI and working to uplift and amplify the incredible work happening across all IFI’s departments. Very proud to contribute to Ireland’s national cinema And we have the craic too!

Supporting the incredible work of Animation Ireland with brand development and communications.

Developing marketing, publicity and strategic partnerships for the Cellissimo Festival 2024 on behalf of the wonderful humans at Music for Galway, including the Culture Ireland funded Galway Bay is Calling project and the Creative Europe funded transnational project Songs of Travel.

Leading the project management, curation and installation of more than 1,000 artworks by emerging and established Irish artists for the Dean Hotels in Cork and Galway. Currently curating and installing the collection for the forthcoming hotel, The Leinster, Dublin.

Brand redevelopment management and marketing consultancy for the wonderful County Arms in Birr.

Marketing consultant for the 12 month Ulysses 2.2 project, a collaboration by MoLI, Landmark Productions & Anu, an artistic experiment celebrating 100 years of Joyce’s Ulysses.

Media partnerships, media buying and engagement on behalf of Carlow Arts Festival 2023.

Marketing consultancy and media partnerships management for the award winning Irish theatre company Landmark Productions and the shows Straight to Video (Emmet Kirwan) and Walking with Ghosts (Gabriel Byrne).

Leading the establishment of a multi disciplinary arts studio on Harcourt Street, Dublin, a gift to the arts community of Dublin, from Press Up Hospitality Group

Leading the public engagement team for the return to live in person Parade and Festival following a two year hiatus due to the pandemic. Responsible for overarching management of design, web development, brand, creative, traditional marketing, digital marketing, social, PR & communications, stakeholder, partner management, and sponsor marketing, in collaboration with the best festival team in the world.

Strategic arts marketing development and planning.

Contract Creative Marketing Consultant to the National Gallery of Ireland, devising innovative marketing strategies for Gallery exhibitions.

Contract consultancy role to lead, develop and implement the marketing, communications and events strategy for the re-opening of the Historic Wings of the Gallery in June 2017, after more than 6 years closed to the public. Also implementing marketing and events campaigns for two international exhibitions, Beyond Caravaggio and the current Vermeer and the Masters of Genre Painting: Inspiration & Rivalry.

Developing the marketing and communications strategy for the opening of Ireland’s newest museum, MoLI.

Interim Marketing and Communications Director for the National St. Patrick's Festival 2019, Dublin, Ireland's biggest festival. With responsibility for overseeing all creative, marketing, communications, publicity (provided by Conway Communications), digital, social, advertising, promotions and media partnerships. Contribution to corporate partnerships, hospitality, live TV broadcast and TV highlight packages and stakeholder engagement.

Press Up Entertainment Group is Ireland’s leading hospitality and leisure group with interests in hotels, restaurants, bars, venues and retail outlets. The Group is owned by Paddy McKillen Junior and includes The Dean, The Clarence, Sophie’s, Cleaver East, Captain Americas, wagamama (Irish franchise owner), Vintage Cocktail Club, The Workman’s Club, Tower Records and many more. The Group owns and operates 20 businesses in the Republic of Ireland.Marketing & Communications Director and Senior Board Member Head of Marketing & Communications Head of Communications and Corporate Development Developing umbrella Group, bringing together 8 existing businesses and launching 12 new businesses in 3 yearsResponsibilities across 20 brands:Business StrategyManagement of 10 direct reports, sales teams and 20 GMs in marcomms activitiesNew launch project managementMarketing audits, consumer insight, market positioningFull TT:L marketing campaignsMarketing budgets, KPIs and reporting structuresConsumer engagement programmesDigital strategyContent developmentMedia planning and purchasingDirect mail, CRM and customer retentionContra campaignsRe-Branding projectsSponsorship development and negotiationCorporate and student outreachCommunications campaignsMedia Liaison, Media SpokespersonCorporate relationsCrisis communicationsIndustry and Trade relationshipsExternal agency and service supplier managementEmployee engagementCSR and Charity partnerships

Seeing an opportunity for independent music and entertainment publicity services in Ireland, co-founded Entertainment Architects in 2002. The music industry was undergoing a sea change with the advent of downloading and pirated music and the explosion in home computers and the upgrading of internet connectivity. Using industry contacts to reach out to local and international labels and independent artists, EA became the main player in music PR in Ireland representing hundreds of local and international artists across many genres. Over the years, the company grew to 8 publicists and expanded to work with clients in many entertainment related disciplines including festivals, live events, tours, TV series, arts, comedy, industry events, consumer brands and more.• Company Managing Director for 10 years• Employed 8 full time staff• Managed P&L, payroll, budgets, accounts, forecasts, revenue, investment, purchasing• Developed new business opportunities and lead multiple business pitches• Developed long term local and international cross industry relationships• Managed a diverse range of clients with varying budgets• Marketed the company and services• Represented the company on many industry panels and mentorship programmes• Lead the company strategic direction and expansion into new areas of business• Developed personalised client reporting system• Trained and mentored many staff over the years, all of whom have gone on to very successful careers• Built solid relationships with key music, entertainment, lifestyle and business media in Ireland

Developing marketing campaigns across all media and retail environments for international and local artists across all Sony Music labels.Product management, TV, radio, print, outdoor, experiential consumer campaigns, retail marketing campaigns, in-store appearances, fan events, in territory promotional tours, international media junkets, management and artist liaison, logistics, security detailing, accommodation, promoter liaison for artists including Bruce Springsteen, Leonard Cohen, Oasis, Michael Jackson, Mariah Carey, Neil Diamond, Billy Joel, Celine Dion, Fatboy Slim, Beyoncé, Manic Street Preachers, Primal Scream, Wheatus, Slayer, Korn, Jamiroquai, The Fugees, Pearl Jam, Shakira, Ricky Martin, Tenacious D, Wu-Tang Clan, Christy Moore, Paddy Casey, Brian Kennedy and many more.

Marketing and publicity support across international and local in theatre titles with Buena Vista International (Ireland), now known as The Walt Disney Company, Ireland.Publicity, marketing, event co-ordination, premieres, charity liaison, promotions, media junkets across many in-theatre movie releases for Disney, Touchstone, Hollywood, Miramax and various independent Irish releases including Hercules, Mulan, Good Will Hunting, Jackie Brown, Kolya, Central Station, Scream, Air Force One, Armageddon, Con Air, Starship Troopers, The Horse Whisperer, I Went Down, and more.