Aileen O'Toole L'Esperance Email & Phone Number

New York, Ny, Us

New York City, Ny, Us

New York, Ny, Us

Led a team of product managers to execute the roadmaps for product improvements that drove engagement and improved content discovery on Disney’s streaming platforms (Disney+, Hulu, Star+).

Santa Monica, Ca, Us

Provided thought partnership, strategic guidance, operational support, and stakeholder management for Hulu’s President in a chief-of-staff type role.

Santa Monica, Ca, Us

To drive subscriber growth through product marketing, I uncovered user needs and opportunities for product improvement, deepened engagement with the Hulu product, and drove awareness and adoption with key features. I built growth strategies and campaigns as well as partnered with product development teams to prioritize feature improvements and opportunistic product launch strategies.

Santa Monica, Ca, Us

I drove product strategy for content discovery and content-specific experiences. I created data-driven and research-backed strategies for product improvements that were aimed at increasing engagement, satisfaction, and subscriber retention as well as driving increased awareness of content availability and improved perception of the overall value of Hulu.

Nueva York, Us

I drove product development for international apps and websites for Nickelodeon, Nick Jr., and MTV fans in over 30 regions around the world, collaborating with developers, designers, marketers, affiliates, and international stakeholders to drive digital growth through product adoption. I prioritized individual market needs to create global strategies for white label and region-specific products. For each product, I performed user research, created clickable proof-of-concept prototypes and wireframes, and iterated regularly throughout the entire product lifecycle.

Purchase, Ny, Us

As a product specialist of a leading web-based enterprise time and attendance software solution, I drove the product strategy by defining improvements, identifying competitive advantages, generating user stories and wireframes, and training sales teams on product capabilities. I drove the launch of the company’s first mobile app product by defining requirements, creating wireframes, and presenting customer webinars on functionality.

Purchase, Ny, Us

I managed over 80 RFP responses, including the proposal resulting in a $1.6 million contract with the largest client in company history, with a user base of 30,000 employees. I became an expert on several products, learned each technology in depth, and prepared to join the Product Strategy team as a valuable specialist on all company products.