Aileen M. Email & Phone Number

Los Angeles, CA, US

Seal Beach, CA, US

Newport Beach, California, US

Los Alamitos, California, US

Los Alamitos, California, US

• Manage cross-functional teams including software engineering, marketing, sales, sales operations, and planning to launch multiple product lines and drive time-sensitive key opportunities.
• Lead key customer partnerships and programs, including new global projects (OEM, System Integrator, ISV) to replace entrenched competitors.
• Led division-level re-branding (B2B POS) to include printed and digital marketing strategy working with various key stakeholders in marketing, advertising, web, and merchandising.
• Develop product strategy and roadmap of key features and specifications requirements, product positioning, go-to-market plans, sales tools for three product lines.

El Segundo, CA, US

- Developed and executed compelling online and offline marketing programs for U.S. mass market retailers (Target, Telco, Office Super Stores) and Latin American retailers (Wal‐Mart Mexico).- Tracked, analyzed, improved and developed annual and seasonal marketing plans focused on new product introductions, new device launches, software implementation and.

El Segundo, CA, US

Global Marketing Specialist, WeMo Platform Dec 2011 - Present- Develop Global Marketing Plans and Creative Briefs for the WeMo Family of Products. - Responsible for end-to-end management and marketing of the WeMo platforms. - Lead global and regional cross functional teams to execute packaging and peripherals, creative assets, web assets, digital.

Longarone, Belluno, IT

• Headed the Monthly Brand Reviews for Executive Management, analyzing year-to-date sales, sales history, budgeted sales, and profit and loss to ensure accurate, achievable, and on-track distribution and sales plans.
• Developed product roadmaps in collaboration with Design and Product Management teams.
• Created marketing budgets and oversaw the management of discretionary expenditures associated with marketing, merchandising, and advertising.
• Devised and implemented sales improvement plans for underperforming territories in conjunction with VP of Sales.

• Assisted the Human Resources Executive Leadership Team, comprising of the VP of Human Resources, Director of Training, and Recruiting Managers, by executing highly sensitive administrative duties.
• Facilitated the new hiring process and assisted with immigration paperwork for the opening of Tutto Italia at the EPCOT Italian Pavilion in Walt Disney World.
• Managed the coordination and scheduling of state-mandated certifications for restaurant locations on the West Coast.

• Contributed to the development of marketing collateral, authored articles for industry publications, and managed upkeep of the company website.
• Participated in industry events to expand professional networks and facilitate business development endeavors.
• Devised and executed corporate events including employee picnics, holiday parties, and employee appreciation events to foster company culture and boost employee morale.