Aileen M. Email & Phone Number

United States

Los Angeles, Ca, Us

Seal Beach , Ca, Us

Newport Beach, California, Us

Los Alamitos, California, Us

Los Alamitos, California, Us

• Manage cross-functional teams including software engineering, marketing, sales, sales operations, and planning to launch multiple product lines and drive time-sensitive key opportunities. • Lead key customer partnerships and programs, including new global projects (OEM, System Integrator, ISV) to replace entrenched competitors. • Led division-level re-branding (B2B POS) to include printed and digital marketing strategy working with various key stakeholders in marketing, advertising, web, and merchandising. • Develop product strategy and roadmap of key features and specifications requirements, product positioning, go-to-market plans, sales tools for three product lines.

El Segundo, Ca, Us

- Developed and executed compelling online and offline marketing programs for U.S. mass market retailers (Target, Telco, Office Super Stores) and Latin American retailers (Wal‐Mart Mexico).- Tracked, analyzed, improved and developed annual and seasonal marketing plans focused on new product introductions, new device launches, software implementation and app improvements. - Managed internal resources and external vendors /agencies to meet project budgets and deadlines under constrained timelines.

El Segundo, Ca, Us

Global Marketing Specialist, WeMo Platform Dec 2011 - Present- Develop Global Marketing Plans and Creative Briefs for the WeMo Family of Products. - Responsible for end-to-end management and marketing of the WeMo platforms. - Lead global and regional cross functional teams to execute packaging and peripherals, creative assets, web assets, digital marketing; as well as public relations and social media plans. - Collaborate with global product management teams to gather consumer insights, validate market research and competitive analysis to drive innovative marketing communication.- Responsible for creating and managing marketing budgets for the WeMo platformGlobal Marketing Specialist, Soft Goods Accessories Apr 2011 to Dec 2011- Lead global and regional cross functional teams to execute packaging, creative assets, web assets, digital marketing; as well as public relations and social media plans. - Executed plans across 22 regions for the iPhone 4, iPod and iPad category launch. - Liaison between product management / sales teams and the creative departments, ensuring schedules were met under compressed timelines.

Longarone, Belluno, It

• Headed the Monthly Brand Reviews for Executive Management, analyzing year-to-date sales, sales history, budgeted sales, and profit and loss to ensure accurate, achievable, and on-track distribution and sales plans. • Developed product roadmaps in collaboration with Design and Product Management teams. • Created marketing budgets and oversaw the management of discretionary expenditures associated with marketing, merchandising, and advertising. • Devised and implemented sales improvement plans for underperforming territories in conjunction with VP of Sales.

• Assisted the Human Resources Executive Leadership Team, comprising of the VP of Human Resources, Director of Training, and Recruiting Managers, by executing highly sensitive administrative duties.• Facilitated the new hiring process and assisted with immigration paperwork for the opening of Tutto Italia at the EPCOT Italian Pavilion in Walt Disney World.• Managed the coordination and scheduling of state-mandated certifications for restaurant locations on the West Coast.

• Contributed to the development of marketing collateral, authored articles for industry publications, and managed upkeep of the company website. • Participated in industry events to expand professional networks and facilitate business development endeavors. • Devised and executed corporate events including employee picnics, holiday parties, and employee appreciation events to foster company culture and boost employee morale.