Aileen Tobin Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

As an Associate Product Marketing Manager at Triplelift, I'm responsible for developing go-to-market (GTM) strategies for TripleLift's publisher and agency facing platforms, ad formats, technology partner integrations, and other innovative ad products. I lead product positioning and messaging in support of product rollouts, and deliver internal and external training for new client acquisition and customer adoption programs. I collaborate with Product, Marketing, and Revenue teams to establish best practices for long-term effectiveness and success of TripleLift's products. My current focus areas include video with an emphasis on emerging lines of business at TripleLift, such as Connected Television.

New York, New York, Us

As a Senior Client Strategist, I split my time across Product Marketing and Account Management. I was responsible for creating the GTM strategies for new products and features such as new ad units, cookieless targeting solutions in the face of regulations like GDPR and CCPA,, a new publisher dashboard, and more. I also managed $1MM+ in influencer marketing and paid social media campaigns, delivering excellent customer service across multiple industries and verticals and resulting in multiple repeat customers. I interacted with clients via in-person meetings, calls, and email, and was a role model and representative of the Undertone culture both internally and externally. I was looked to as a Subject Matter Expert in areas such as high impact ad units, contextual targeting, programmatic, and influencers. I regularly attended client meetings with Sales where I presented our latest and greatest solutions, created Sales collateral to support the selling process of our products, and helped gather and distill feedback from clients about our product suite to identify new market opportunities.

New York, New York, Us

As an Ad Solutions Strategist, I worked on a cross-functional team responsible for Undertone’s highest value clients. As a strategic resource for the Sales team, I was responsible for creating world class custom solutions that tie Undertone’s value proposition and products to an advertiser’s objectives. I created custom packages and vertical solutions designed to solve advertiser challenges, using Undertone’s creative capabilities and products including proprietary high impact formats, social media platform extensions and custom content. I implemented efficient processes and systems for sharing solutions, industry insights and best practices across sales regions, and used my creativity to contribute relevant ideas to solve advertiser challenges.

New York, New York, Us

As a Product Marketing Coordinator, I defined product-level and feature-level messaging to be used by Marketing and PR to inform outbound communications programs. I developed a strong understanding of the competitive digital media landscape, how our offerings are positioned in the market and how customers will respond to our positioned products. I assisted in the implementation of new products and releases and communicated the value proposition of our products to support the selling process of our products. I partnered closely with Product Management, Development and Marketing to deliver against our implemented marketing strategy and represented Undertone’s value proposition throughout Undertone and the community.

Bachelor'S Degree, Marketing

Education record