Mengyao Y. Email & Phone Number

Beijing City, China

Beijing City, China

Developed tailor-made and sales driven marketing strategy, delivered effective, innovative and impressive campaigns for each title, including Logan, X-Men: Apocalypse, The Martian, War for the Planet of the Apes, Night at the Museum: Secret of the Tomb, Kingsman: The Secret Service, Alien: Covenant, The Maze Runner, etc.Research & Strategy • Worked with top research agencies to develop positioning & monitoring reports to generate marketing strategy and marketing plan that suit the fragmented market, monitor competitors and evaluate the effect of marketing campaigns.Promotions & Partnerships• Pitched promotion partners and premiere sponsors, contributed more than $500M USD media value in total, and especially got $900K USD cash sponsorship for Kingsman: The Golden Circle.• Initiated strategic cooperation and built up long term relations with important industry partners like Wanda Pictures, Tencent Pictures, Maoyan (No.1 ticketing app), iQiyi (No.1 video portal), Sina Weibo (leading social media platform) to maximize exposure, create social buzz and drive ticket purchase.Publicity & Event• Established and maintained partnerships with top media outlets covering TV, print, online, live stream, etc.• Developed event plan and managed vendors to host special events including premieres, press conferences, junkets, screenings, and road shows, etc.Finance & Paid Media• Responsible for theatrical financial management, including marketing budget development and controlling, contract signing and payment. • Responsible for paid media campaigns covering TV, Digital, and OOH.Others• In charge of all the Fox ancillary business in China including consumer product, gaming, VR, etc.

Beijing City, China

Social Media• Responsible for social media operation covering Weibo and Wechat platforms.• Established and maintained strategic partnership with key online influencers.Online Marketing• Led other online marketing projects including website revamp, SEO/SEM, email campaign, newsletter, etc. Data Tracking• Responsible for marketing research and data tracking.Others• Led creative agency to produce corporate videos and training videos.• Supported Marketing Director to host offline events, like seller conference and seller tours. • Summarized team knowledge, created standard-operation-process for all kinds of marketing tools such as Marketo, SiteCatalyst, Salesforce, and Qualtrics.

Training Program, Film Production

Exchange Student, Marketing/Advertising

Activities and Societies: KRWG-TV Internship

Bachelor, Information Security

Activities and Societies: News Department Minister