Mengyao Y.
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Mengyao Y. Email & Phone Number

VP of Licensing and Promotion at Legendary Entertainment at Legendary Entertainment
Location: Chaoyang District, Beijing, China 3 work roles 3 schools
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Current company
Legendary Entertainment
Role
VP of Licensing and Promotion at Legendary Entertainment
Location
Chaoyang District, Beijing, China
Company size
321 employees

Who is Mengyao Y.? Overview

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Quick answer

Mengyao Y. is listed as VP of Licensing and Promotion at Legendary Entertainment at Legendary Entertainment, a company with 321 employees, based in Chaoyang District, Beijing, China. AeroLeads shows a matched LinkedIn profile for Mengyao Y..

Mengyao Y. previously worked as VP of Licensing and Promotion at Legendary Entertainment and Senior Promotions Manager at Twentieth Century Fox. Mengyao Y. holds Training Program, Film Production from Beijing Film Academy.

Company email context

Email format at Legendary Entertainment

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Legendary Entertainment

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Profile bio

About Mengyao Y.

Experienced Director Of Licensing with a demonstrated history of working in the entertainment industry. Skilled in business development, IP brand management, franchise management, merchandise licensing, gaming licensing, VR licensing, Location-based-entertainment, promotions.

Current workplace

Mengyao Y.'s current company

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Legendary Entertainment
Legendary Entertainment
VP of Licensing and Promotion at Legendary Entertainment
burbank, california, united states
Website
legendary.com
Employees
321
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3 roles

Mengyao Y. work experience

A career timeline built from the work history available for this profile.

Senior Promotions Manager

Twentieth Century Fox

Beijing City, China

  • Developed tailor-made and sales driven marketing strategy, delivered effective, innovative and impressive campaigns for each title, including Logan, X-Men: Apocalypse, The Martian, War for the Planet of the Apes, Night.
  • Worked with top research agencies to develop positioning & monitoring reports to generate marketing strategy and marketing plan that suit the fragmented market, monitor competitors and evaluate the effect of marketing.
  • Pitched promotion partners and premiere sponsors, contributed more than $500M USD media value in total, and especially got $900K USD cash sponsorship for Kingsman: The Golden Circle.
  • Initiated strategic cooperation and built up long term relations with important industry partners like Wanda Pictures, Tencent Pictures, Maoyan (No.1 ticketing app), iQiyi (No.1 video portal), Sina Weibo (leading.
  • Established and maintained partnerships with top media outlets covering TV, print, online, live stream, etc.
  • Developed event plan and managed vendors to host special events including premieres, press conferences, junkets, screenings, and road shows, etc.Finance & Paid Media
Oct 2014 - Sep 2019

Marketing Specialist

Amazon

Beijing City, China

  • Social Media
  • Responsible for social media operation covering Weibo and Wechat platforms.
  • Established and maintained strategic partnership with key online influencers.Online Marketing
  • Led other online marketing projects including website revamp, SEO/SEM, email campaign, newsletter, etc. Data Tracking
  • Responsible for marketing research and data tracking.Others
  • Led creative agency to produce corporate videos and training videos.
Mar 2013 - Oct 2014
Team & coworkers

Colleagues at Legendary Entertainment

Other employees you can reach at legendary.com. View company contacts for 321 employees →

DS Danielle Sisk Danielle Sisk Colleague at Legendary Entertainment Burbank, California, United States, United States View → EH Emmalee Helms Emmalee Helms Colleague at Legendary Entertainment Los Angeles, California, United States, United States View → JG Joma Godi Joma Godi Colleague at Legendary Entertainment Minneapolis, Minnesota, United States, United States View → CG Carol Garrison Carol Garrison Colleague at Legendary Entertainment Los Angeles Metropolitan Area, United States View → JC Jason Collier Jason Collier Colleague at Legendary Entertainment Vancouver, British Columbia, Canada, Canada View → EH Emily Hallenbeck Emily Hallenbeck Colleague at Legendary Entertainment Chicago, Illinois, United States, United States View → EF Elvira Fedorko Elvira Fedorko Colleague at Legendary Entertainment Chicago, Illinois, United States, United States View → AT Anne Taylor Anne Taylor Colleague at Legendary Entertainment Burbank, California, United States, United States View → DC Dr Chenet Lumene Dr Chenet Lumene Colleague at Legendary Entertainment Miami-Fort Lauderdale Area, United States View → EM Esmeralda Miranda Esmeralda Miranda Colleague at Legendary Entertainment Apopka, Florida, United States, United States View →
3 education records

Mengyao Y. education

FAQ

Frequently asked questions about Mengyao Y.

Quick answers generated from the profile data available on this page.

What company does Mengyao Y. work for?

Mengyao Y. works for Legendary Entertainment.

What is Mengyao Y.'s role at Legendary Entertainment?

Mengyao Y. is listed as VP of Licensing and Promotion at Legendary Entertainment at Legendary Entertainment.

Where is Mengyao Y. based?

Mengyao Y. is based in Chaoyang District, Beijing, China while working with Legendary Entertainment.

What companies has Mengyao Y. worked for?

Mengyao Y. has worked for Legendary Entertainment, Twentieth Century Fox, and Amazon.

Who are Mengyao Y.'s colleagues at Legendary Entertainment?

Mengyao Y.'s colleagues at Legendary Entertainment include Danielle Sisk, Emmalee Helms, Joma Godi, Carol Garrison, and Jason Collier.

How can I contact Mengyao Y.?

You can use AeroLeads to view verified contact signals for Mengyao Y. at Legendary Entertainment, including work email, phone, and LinkedIn data when available.

What schools did Mengyao Y. attend?

Mengyao Y. holds Training Program, Film Production from Beijing Film Academy.

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