Rachelle. Ai Ling Yee Email & Phone Number

Singapore

- Develop and manage the Innovation Funnel & Roadmap for APAC, such as Thailand, Philippines, Korea and Australia, to drive key Marketing & Financial ambitions (market share and profitability growth) for Hershey's and Reese's- Develop and lead New Product Development Projects from end-to-end (ideation to delivery), while managing cross-functional implementation, such as Finance, Operations, Regulatory and Legal, of the plan up to the in-market launch- Work closely with the Insights & Analytics Team to translate data and consumer insights into actionable innovation project plans, including New Product Platforms and Long-Term Horizon Projects, with sound financial feasibility- Engage in close communication with the Leadership Team and key stakeholders for discussion, alignment and updates

Singapore

- Co-Lead in crafting Marketing Mixes from ideation to launch across key markets for 'Naturals', 'Sustainability' and 'Premium' pillars- Launched first Bamboo Toothbrush under Smile branding and first Design-Led Toothbrush under Closeup across key markets- Develop White Space Strategies for Growth Expansion across new geographical regions via in-depth consumer research and data insights- Dock and manage markets, such as France, India, Indonesia, Vietnam and Bangladesh, to fine-tune strategies and execution plans- Manage budgets and Internal Innovation Management process (IPM) - Manage cross-functional teams for all projects, such as Supply Chain, Finance and R&D- Work with Supply Chain members to create and manage tight networks and conduct operational planning- Work with Finance members to develop business cases for profitability analysis- Work with Consumer & Marketing Insights (CMI) to develop consumer testing plans for products and communications

Singapore

- Co-Lead in crafting Marketing Mixes from ideation to launch across key markets, such as the launch of Pond's Oil & Acne Micellar Water, across key markets (eg. Indonesia and Philippines)- Manage budgets and Internal Innovation Management process (IPM) - Manage cross-functional teams for all projects, such as Supply Chain, Finance and R&D- Work with Supply Chain members to create and manage tight networks and conduct operational planning- Work with Finance members to develop business cases for profitability analysis- Work with Consumer & Marketing Insights (CMI) to develop consumer testing plans for products and communications

Singapore

Lady's Choice Regional TeamProduct Launch in Philippines- Developed penetration strategies for the Philippines market- Initiated the research on Customer & Retailer Management in the Philippines- Shaped the direction of the sachet launch TV CommercialStakeholder Management- Performed the duties of the central liaison between brand and Creative Agencies for the development of relevant research stimulus- Facilitated the process of consumer researches

Singapore

Marketing Assistance- Assisted in guerrilla marketing for Harper’s BAZAAR Asia New GenerationFashion Designer awards & Photography Awards- Database Housekeeping and Management (Cosmopolitan Beauty Club,Cosmopolitan Client and Agency databases)- Editorial TrackingAssisted in the following Harper’s BAZAAR and Cosmopolitan Events:- Wicked Wednesdays @ 1-Altitude- BAZAAR and Cosmo Roadshow at Maple Tree- Cosmo x WSI Event- Cosmo x Zouk Flea & Easy- Tsubaki x Cosmo Beauty Club Event- BAZAAR ESPA Event- BAZAAR x YSL Beaute Event

Shanghai City, China

Mary Kay Headquarters (Shanghai)- Heavily contributed to the Spring skincare collection launch through 1) leading the Pricing Strategies and Model, 2) conducting relevant Competitors' Pricing Analysis, 3) proposed culturally-relevant product names and initiated the Product Demonstration Display Layout proposal- Responsible for the annual Dallas Sales Event by leading the event's logistical and publicity planning

Bachelor Of Business Administration With Honors (Bbah), Marketing, 4.21

Activities and Societies: UOB-NUS Case Competition Marketing Committee (Social Media Head), National University of Singapore Business.

International Business

Overseas Immersion Programme

Diploma With Merit, International Business, 3.92

Activities and Societies: International Business Club (Vice Chairperson)