Ailin Vykus Email & Phone Number

Argentina

- Developing and executing go-to-market strategies for new product launches and feature releases. - Creating product messaging and positioning.- Planning and executing product launches and promotional campaigns.- Creating sales enablement materials, including presentations, sales decks, case studies, white papers, one-pagers, brochures, product web pages, and more. - Developing engaging content for various marketing channels.- Analyzing market data and consumer feedback to refine marketing approaches.- Monitoring and optimizing the performance of marketing campaigns.- Collaborating with cross-functional teams to ensure product alignment with company goals.

Provincia De Córdoba, Argentina

I teach classes covering various aspects of digital marketing, including Content Marketing, Email Marketing & Automation, Digital Analytics (utilizing Google Analytics), Social Media Management, and Paid Social. Teaching has been instrumental in refining my communication skills and ensuring I stay well-versed in the ever-evolving realm of digital marketing. This role not only allows me to share my expertise but also serves as a continuous learning experience, keeping me abreast of the latest developments in this dynamic field.

I developed content and collateral to enable the Sales & Marketing teams to work more effectively and efficiently. Key responsibilities included: - Building case studies with customer proof points for our target verticals.- Working closely with the Business Development team to ensure they had the required collateral for effective prospect outreach. - Creating and sharing resources to help educate the Sales team and facilitate talk points.- Maintaining a knowledge base showcasing best-in-class Olapic implementations and use cases.- Executing email nurturing campaigns for prospects and customers.- Assisting in building custom presentations for sales meetings, including content analysis of existing customer visual content implementations.- Organizing and facilitating webinars for both prospects and customers, providing valuable insights and fostering engagement.- Conducting competitive research, providing insights into competitors' activities, website content updates, launches, press releases, and social media activity.

Cordoba, Argentina

Digital marketing consulting for entrepreneurs, SMEs, and companies. Developing digital communication strategies with a customer-centric mindset, aiming to provide creative and relevant content.

Provincia De Córdoba, Argentina

I served as an instructor for a third-year course titled "Publics and Audiences". Topics covered in the curriculum involved Research methodologies, Qualitative and quantitative techniques, Fundamentals of digital analytics, Metrics and dimensions of analysis, segmentation, reading, and analysis of reports.

Cordoba, Argentina

- Developed our social media strategy, editorial guidelines, and calendar.- Coordinated the team of community managers.- Planned and oversaw content distribution on social media.- Collaborated with editors to plan journalistic coverage through social media.- Created content for social media, involving planning, copywriting, and designing graphic elements.- Conducted social media monitoring, data analysis, and reporting.- Planned and executed advertising campaigns on Facebook, Instagram, and Twitter.- Provided training sessions for journalists and editors on best practices in social media.- Contributed to special projects related to audience development, agile methodologies, Design Thinking, and website redesign (2016), among others.

Cordoba, Argentina

- Developed our social media strategy and crafted the editorial calendar to guide content planning and distribution.- Oversaw the end-to-end creation of content for various social media channels, covering everything from initial planning and copywriting to designing graphic elements.- Managed the launch of social media contests and giveaways to enhance engagement.- Moderated and answered questions and comments from users across social media channels.

Cordoba, Argentina

I was responsible for planning and executing the digital marketing and content strategy. My duties included developing brand positioning, fostering lead generation, and cultivating customer loyalty. I managed social media, Google Ads and executed Email Marketing initiatives. Also created compelling copywriting for the website, blog, and technical documentation for the help center.

Cordoba, Argentina

Technical Support in English for Tracfone Wireless and Capital One (USA).

Bachelor'S Degree In Social Communication

Diploma In Digital Marketing, Digital Marketing

Digital marketing, Social Media Marketing, SEO, SEM, Email Marketing, affiliates, eCommerce.