Provide expertise to third party around Advance Analytics, Data hub, Digital Transformation, Consumer journey and Digital Platforms.

• Building LG Digital strategy focused around the Consumer journey for Home Electronics and Home Appliances divisions. 3 year plan including staffing, technology, partnerships and mindset change requirements • Designing & Building LG first data Cloud and advance analytics capabilities. Multiphase approach starting with data collection, hygiene and processing, but with long term goal of connecting directly with DSP/DMP and IOT. • Created fast prototyping to mass adoption governance and processes. (Pioneer – settlers –urban developer strategy)• Manage LG social strategic and partnerships.

• Led creation and implementation of new DCOE (Digital Center of Excellence) structure and processes for Whirlpool, Maytag and KitchenAid. Centralized all Analytics, CRM, Content management and Project Management• Established digital vision for each of the core brands (KitchenAid, Maytag, Whirlpool) with specific action plans to deliver multiyear growth. Strategy based on Consumer Journey and maximizing key touch point (On/Off Line) to maintain an “always Present” approach.• Assess and deploy new technology across the organization to support and differentiate company core offering. • Cut development cost by 50% while improving time to market by 40% through developement of inhouse coding talents and aggressive agile development.• Lead Big Data initiatives for Whirlpool (#1 data depository for whirlpool.)• Responsible for Social media overachieving strategy, activation and governance. Launched Whirlpool first Digital War room and customized listening capabilities

1. Develop and drive overall digital strategy for Logitech to support brand growth2. Develop and execute long term, multichannel, digital strategy (CRM, Social media, Mobile, blogs, apps) to support new product launches and existing customer base.3. Serve as thought leader and trusted advisor to senior management, business unit leaders and marketing brand teams across the company

* Worked with LG korea CMO office to establish digital strategy for LG group(Online, Mobile, social media)

Manage All Digital / interactive marketing for LG electronics mobile phone division for U.S Market* Support Mobile phone launches* Voice of customer initiatives* Social media marketing* Product Support and overall Brand ambassador programs

CNAB is a marketing consulting company who serve the needs of fortune 500 companies. Senior member of the online marketing team (i.e. there is no VP of Marketing) responsible for leading all online (digital) marketing activities and projects for partners and clients including LG electronics, Gateway Inc and Intuit.

Responsible for the development and implementation of an internet strategy for the second largest publisher in the world. Managed two B2B portals as well as thirty websites (including 5 ecommerce platforms)