Ailsa Orr (Tiley) (She/Her) Email & Phone Number

London Area, United Kingdom

Chiswick, Uk

I led a marketing team responsible for growing Paramount’s digital transactional business through the ongoing marketing of Paramount content and ongoing management of key accounts. A new organisation structure required initiative and adaptability with exceptional communication skills, both written and verbal, facilitating effective collaboration and adapting approach for different clients, teams and markets. - I was asked to set up the first transactional digital marketing team in markets where Paramount offices had closed e.g. Italy, Netherlands, Belgium and markets where no team had existed, creating objectives, roles and responsibilities. - Achieved aggressive transactional revenue growth across circa 30 EMEA territories delivering annual financial plan.- Planned and developed engaging, high-impact campaigns through owned media (focusing on Amazon Ads, Samsung Smart TV) and paid media (Facebook, Instagram, TikTok). - Established and maintained exceptional global customer relationships with clients including Amazon, Apple, Sky as well as strong local platforms delivering best-in-class merchandising. - Provided leadership, direction & mentoring to team, cascading enthusiasm and motivation.

London, England, United Kingdom

I formed a new team to manage all 3rd party promotions, as an extension of LA headquarters, based in London. Required strong communication, collaboration, project management, and teamwork.- Briefed and shared all information to local markets, ensuring consistent brand identity & messaging for each release- Problem solved and serviced all territory enquiries, managed concept & creative approvals; liaised with legal and key internal and external stakeholders and shared best practice.

London, United Kingdom

Determined launch strategy, pricing, retail distribution strategy, consumer marketing strategy, financial forecast, and on-going revenue management for Dreamworks Animation products & franchises across International territories:- Developed and shared strategic direction for all DWA films creating inspiring and informative presentations to enable local teams to deliver best in class activity.- Led the creative ensuring fully integrated, creatively distinct, on brand campaigns.- Reviewed & approved all local marketing plans for new releases with a focus on KPIs, reviewing results post release with teams, sharing best practice and communicating upwards.- Provided clear direction, support & guidance to the marketing teams based in local territoriesDuring this time Paramount Pictures acquired DreamWorks SKG and I officially became a Paramount employee but my role within DWA remained the same.

Chelmsford, United Kingdom

Campaign UK "Power 100": Next Generation 2005 Top Marketers• Manage volume & profit targets for Robinsons dilutes portfolio including marketing budget of £12m per annum.• Manage strategic direction for different parts of the portfolio including product restages to achieve a more differentiated portfolio, tapping into latest consumer trends.• Lead project to board paper sign off to introduce a new asset capable of blowing PET bottles in house.

Kent, Uk

Managed Kimberly Clark Europe's flagship brand (in UK), Andrex toilet tissue.On pack promotion won the Platinum award for the “Most effective loyalty campaign” and the Gold award for Best FMCG (excluding food and drink) promotion at the April 2004 ISP Awards.

Surrey, Uk

European marketing role looking after Infant & Child Care portfolio, namely Huggies nappies

Paris, Île-De-France, France

Joined the European Marketing Graduate trainee scheme, based in Paris; working primarily on Feminine Care portfolio and Child Care with Sales experience.

2.1, Management Studies With French

A Levels: Maths (A), Economics (A), French (A)

Business, Commerce & Finance