Ailsa Duncan Email & Phone Number

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

My role centred around developing and delivering search strategies, identifying strategic gaps or opportunities, facilitating change and exceeding client expectations and KPIs. I forecast for new business proposals and support pitches with paid media strategy, integrating with other digital teams to drive performance.

Glasgow, United Kingdom

As Search Manager, my role was key in integrating two of the biggest marketing functions to improve performance in both paid and organic search results. I managed and evolved client search strategies and ensured we were current on latest trends affecting the search landscape to enhance our services as an agency.

Advising on online presence, producing analytical reports to maximise sales opportunities.Managing social media platforms, Google Ads accounts and SEO strategies.

Glasgow, United Kingdom

Working with a wide range of clients and industries, my main responsibilities involved:Managing multiple Google Ad accounts as a Google Qualified Individual via Google Partners.Designing and implementing email marketing campaigns.Managing marketing automation software.Article and blog writing.Social media marketing strategies. WordPress website edit and design.Analytical reporting.

Glasgow, United Kingdom

Managing portfolio of 55+ venues with regards to content, customer interaction, CTR and ROI. Implementing social media strategies and campaigns for new venues, relaunches and rebrands.Paid advertisement and report analysis using Google Adwords and Analytics, Sprout Social and Meltwater.Content creation for flagship and new venues. MailChimp email marketing.Liaising with design team to produce promotional POS graphics. Training of Social Media Coordinators. Tracking various trends and updates within each platform.Project management. Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Glasgow, United Kingdom

Weekly report generation for 50+ venues.Content creation and curation.Project market research. Monitoring of booking links, CTR and ROI estimation. Meltwater software application.

Glasgow, United Kingdom

Responsible for marketing strategies, ensuring the target audience is effectively reached and to promote business growth and development.Building strong relationships to maintain existing business as well as obtaining impressive recommendations for potential clients.Internal event promotions.In charge of the operational staff’s management. This included communicating events schedule and issuing rotas.

Glasgow, United Kingdom

Managing, motivating and training my team, including trainee managers, to ensure they were all multi skilled in all aspects of the venueRecruiting and training of staff. Regular staff appraisals and maintenance of staff records.Controlling and maximising bookings and reservations for the main restaurant through several mediums such as restaurant diary, 5pm, on site reservation team and our off site call centre.Day to day running of the venue including health and safety checks and compliance audits.Liaising with suppliers and brand ambassadors over stock and sales incentives.Dealing with the many financial aspects of the business including end of day cashing up, GP%, deposit control and forecasts.

Glasgow, United Kingdom