Responsible for the company revenue (BRL 30 million/year) as the Sales Department Manager, responding from hiring, training, implementing and managing both external and internal sales teams in Brazil. I implemented the short and mid-term sales and distribution strategic plans, defining product categories and segmentation. I redefined the commercial policy by monitoring targets, team commissioning and main selling routines.I coordinated the market mapping by accounts and product portfolio to detect performance priorities, trends and seasonality, helping the production department in the purchasing plan. I controlled the KPIs (sales projections, business reports), as well as strongly monitored the results. I implemented sales in the Marketplace channel (B2W, Mercado Livre, Cnova and Walmart); Accounts managed and prospected directly: Magazine Luiza, Walmart, Sam's Club, Angeloni, C&C, Amoedo, Máquina de Vendas, B2W and Cnova and with the team: Cencosud (Bretas Supermercados and GBarbosa), Preçolândia, Le Biscuit, Tambasa, Schumann, Lojas MM, Milium, Giassi among others.I achieved 450% growth in revenues in a 1 year period.

Reporting directly to Sales VP. Responsible for BRL 10 million/month revenue. I managed a sales team and directly conducted major negotiations with large retailer clients in consumer electronics, computer, accessories and games categories such as Fast Shop, Pernambucanas, Carrefour, Walmart, FNAC, Saraiva, Lojas Colombo. I reactivated important accounts like Kalunga and Lojas Cem. Main manufacturers: Microsoft, Seagate, Belkin, Western Digital, Symantec, Apple, among others, that sell via distribution. Responsible for the management, control, monitoring, strategies and action plans for achieving the margin and revenue goals. Strong performance in the product area, mapping opportunities for new manufacturers and clients. Focus on the relationship with the sales teams of the leading manufacturers, good relationship in activities involving other departments such as legal, tax, logistics.

- Direct report to National Sales Director and National General Director. Responsible for the top grossing regional cluster in the company and handled good relations with clients such as Magazine Luiza, Fast Shop, Lojas Cem, Cybelar, Polishop, Havan, Lojas Colombo, Zaffari, Angeloni, Condor, MercadoMóveis, Deltasul, Móvies Romera, Gazin, Cassol, Balaroti, and several other large companies;- Main activities included business plan implementation, key account management, turnaround business, agreements/investments management (ROI), price formation, profitability management (P&L), commercial policy, planning, demand plan, promotional calendar, trade marketing strategy and budget, ATL/BTL and online initiatives.- Team with 4 Sales Supervisors and 2 Commercial Representatives coordination, achieving the best sales revenue in the first semester of 2014, with a 20% increase compared to the previous year. Participated in negotiation with the Board of Directors and Shopping Management of the companies listed above;- Headed alongside Magazine Luiza a business plan that resulted in an 80% increase in income and 26% increase in profitability;- Increased the Electrolux portfolio in the main clients, generating higher participation and market share in the region;- Tracked individual goals of my subordinates along with planning and sales growth commitment.

- Report to the National Sales Manager and, in English, to the Images Products Director, a Japanese expatriate;- Management of a national expansion of Fujifilm digital cameras from October 2008 until February 2012, elevating market share from 4% to 10%. Outstanding relationship with main clients, such as: B2W, Wal-Mart, Casas Bahia, Carrefour, GPA, Pernambucanas, Fnac, Nova Ponto Com, Máquina de Vendas, C&A, etc.- Margin orientation. Responsible for market and tendencies analysis, alongside with bold strategies, increasing distribution, business plans for key accounts, forecast and demand plan, line-up of new products; - From March 2012 onwards, I led a team of 07 account managers, playing a key role in the area of digital printing equipment and services for the photography market, including distributors and internet, conducting negotiations with key customers;- Monitoring and control over step by step the progress of negotiations, approvals, financing banks, sales of wide range of digital printing equipment with laser photochemical technologies, ink, toner and sublimation.- Responsible for the launch of the Instax line (instant print camera) in Brazil, along with large scale market actions;- Conduction of long-term supply negotiations of consumables and equipment with photo centers department of Wal-Mart and Carrefour and annual contract renewals;- Skillful integrator of different areas of the organization, successful developer and implementer of corporation strategy.

- Focused on specialized photographic retail business surveys in the area, both stores and distributors, located in the region of operation. Acted as a business consultant, investment openings of new stores, market trends, staff training. Photographic printing equipment sales high tech laser photochemistry, dye sublimation, ink and toner in the order US$ 160 thousand and also plotters for screen printing and signs. Success in many long negotiations reversal exclusive brand products (Kodak).

- General coordination of the Coca-Cola distribution center as a trainee manager, responsible for definition of goals, investment return analysis, coordination and monitoring of the sales team and promoters - around 50 people;- Implementation with success of the SAC software at Coca-Cola to the Vale do Paraíba region in 1997.

Funcionário concursado, trabalhando em agência bancária inicialmente no atendimento a clientes e venda e produtos como seguros, planos de previdência e capitalização e depois como Caixa Executivo.