As Automation Manager, I offer specialized services in the implementation and optimization of marketing automation strategies. Using tools like ManyChat, BotConversa, Make, Active Campaign, Salesforce Marketing Cloud, and Sendgrid, I create tailored automated journeys for potential and existing clients.My expertise includes developing automation flows that guide users through a predetermined journey, integrating multiple communication channels such as WhatsApp, Instagram Direct… Show more As Automation Manager, I offer specialized services in the implementation and optimization of marketing automation strategies. Using tools like ManyChat, BotConversa, Make, Active Campaign, Salesforce Marketing Cloud, and Sendgrid, I create tailored automated journeys for potential and existing clients.My expertise includes developing automation flows that guide users through a predetermined journey, integrating multiple communication channels such as WhatsApp, Instagram Direct, Facebook Messenger, and Email to provide a cohesive and engaging user experience.With a data-driven approach, I conduct constant analysis of automation flow performance, optimizing them to ensure positive results in metrics like open rates, clicks, conversions, and engagement.Whether to increase operational efficiency, enhance customer communication, or boost sales, I'm here to help businesses achieve success through intelligent automation.Looking to discuss a new project or opportunity? I'm available for a chat! Show less

As leader of the Retention squad, I was responsible for managing CRM tools, including Salesforce Marketing Cloud, Insider, and OneSignal. I developed and automated multichannel campaigns aligned with user journey events on the platform, as well as being responsible for integrations between CRM systems and internal databases, and also for developing and maintaining all automation processes in the sector.

As a CRM Specialist at LottoCap, I was responsible for the development and management of the Salesforce Marketing Cloud CRM platform. This included creating and maintaining the marketing database, as well as integrating it with internal databases. I also oversaw the creation and management of email marketing campaigns, SMS, and Push Notification for the company's customer base. Additionally, I developed communication strategies for partner companies' customer bases through affiliate actions.

As a CRM Specialist, I was responsible for structuring and implementing SalesForce Marketing Cloud as a CRM platform for Arena 22. This involved developing and maintaining all data integrations between the internal system and the CRM platform. Additionally, I developed and implemented communication strategies and journeys for the customer base, focusing on retention and engagement of users on the company's sports betting platform. I also created marketing campaigns (via Email and Push… Show more As a CRM Specialist, I was responsible for structuring and implementing SalesForce Marketing Cloud as a CRM platform for Arena 22. This involved developing and maintaining all data integrations between the internal system and the CRM platform. Additionally, I developed and implemented communication strategies and journeys for the customer base, focusing on retention and engagement of users on the company's sports betting platform. I also created marketing campaigns (via Email and Push Notification) to promote odds and sports tournaments, and I was responsible for the outreach strategy to customer bases of partner companies through affiliate actions. Show less

In the role of Product Manager, I was responsible for managing and developing the CRM systems of Peixe Urbano and Groupon LATAM, as well as coordinating the integration of user data and APIs between the companies' systems.I worked closely with development and marketing teams to prioritize and specify improvements to the systems, including process automation, communication journeys, implementation of Lead Scoring, and algorithms for personalized offer recommendations.

As a CRM and Email Marketing Specialist at Rentcars.com, I was tasked with the comprehensive management of email marketing campaigns targeted at the customer base. Additionally, I collaborated with the sales team to plan promotional campaigns and maintained a collaborative relationship with an external marketing agency for the development of effective email marketing strategies. I supervised a design team, ensuring the visual quality of the campaigns. I also devised and implemented actions for… Show more As a CRM and Email Marketing Specialist at Rentcars.com, I was tasked with the comprehensive management of email marketing campaigns targeted at the customer base. Additionally, I collaborated with the sales team to plan promotional campaigns and maintained a collaborative relationship with an external marketing agency for the development of effective email marketing strategies. I supervised a design team, ensuring the visual quality of the campaigns. I also devised and implemented actions for prospecting affiliate leads. Show less

As Creative Manager at MadeiraMadeira, I was responsible for managing a team of designers, planning marketing campaigns, and overseeing email marketing channels. I worked closely with the Sales department to define product promotion strategies and sales-focused actions, as well as to plan and implement strategies for lead acquisition, retention, and re-engagement.I led key projects that drove our communication and sales strategies. One of these projects was Mailhub, an integrated… Show more As Creative Manager at MadeiraMadeira, I was responsible for managing a team of designers, planning marketing campaigns, and overseeing email marketing channels. I worked closely with the Sales department to define product promotion strategies and sales-focused actions, as well as to plan and implement strategies for lead acquisition, retention, and re-engagement.I led key projects that drove our communication and sales strategies. One of these projects was Mailhub, an integrated platform for email and SMS dispatch and management, resulting in a 55% increase in dispatch volume and a 42% reduction in costs. We also developed a product recommendation algorithm, personalizing our communications and increasing the relevance of our offers. Another initiative was Voicer, a system for collecting feedback and enriching customer databases, improving our understanding of user behavior and needs. Show less

In this role, I was responsible for creating visual identities, materials for Digital Marketing campaigns, and the UI and UX of the e-commerce platform. I participated in the implementation process of the email marketing channel, as well as creating, segmenting, and analyzing results from email marketing campaigns.Additionally, I was responsible for the redesign of the MadeiraMadeira brand, proposing a new visual identity for the company.

At Atual Card Brasil, I created materials for Digital Marketing and email marketing campaigns for group company websites. I was also responsible for designing and coding landing pages focused on promoting new products and services, as well as participating in structuring solutions for the B2B market as an Instructional Designer, developing strategies to assist companies and resellers in utilizing new services and resources offered by the company.