Ailush Belwal Email & Phone Number

• Leading the team that leverages ClutchPoints’ social media following of over 30 million fans to drive 10% of all website hits using highly curated content, thus generating revenue. • With emphasis on data-driven decision-making, quality over quantity, and constant optimization, I have spearheaded a 4x uptick in engagements since the team’s inception in 2022.• Sports news moves fast and so does our team – we work round-the-clock in collaboration with several other teams in a dynamic environment to put out content in a timely manner.Other key responsibilities:• Data analysis• Research on audience behaviour• Training team members• Reporting to senior management• Content optimization• Tracking and leveraging the latest social media trends• Maintaining a healthy and robust team culture• Creation of other forms of digital media such as short- and long-form videos, memes and newsletters

ClutchPoints is a sports media outlet with a special focus on coverage of the NBA and its teams. Other sports/leagues (NFL, MLB, Football, Tennis, MMA, etc.) are also covered for a community of over 30 million social media followers. ClutchPoints ranked in at No. 6 on the Top 10 Sports Companies List (by total cross-platform actions in 2020)- Social coverage of the NBA and other sports- Audience building through engaging and dynamic social content- Social operations and ORM- Creation of other forms of digital media such as short- and long-form videos, memes and newsletters

Mumbai, Maharashtra

Worked exclusively with the team running National Basketball Association (NBA) India’s social media handles. • Ran the team’s daily operations – content creation, curation and management. Covered 1,300+ games and events in a season for a community of over 4 million fans. • Functioned as creative producer for nationwide NBA events and worked with several NBA players and Indian celebrities • Brand and community building. In my tenure, our total following increased by 33%, and Instagram followers increased by 80% • Strategy, planning and execution of content ideas for the inaugural NBA India Games 2019 (158m reach, 58m video views, 3m actions achieved – our most successful campaign) • Key Campaigns: NBA India Games, Jr. NBA, #NBAEkGameChallenge, NBA Primetime, Basketball Without Borders, ACG-NBA Jump, Saturday Morning Live, NBA Bollywood Posters

Mumbai, Maharashtra

Mumbai, Maharashtra

Content management for the NBA mobile app. Also contributed to NBA India's social media handles.- Coverage of news and live games- Real-time content posting- Reporting app data- Writing articles

Mumbai, Maharashtra

Media.Net is one of the biggest players in the AdTech industry. Here, I was part of the team that ran backend ad operations for web/e-mail publishers, aiming to deliver highest-possible advertising revenue for those clients.- Optimized ad campaigns across multiple verticals using historical data and current trends- Delivered reports to senior management- Process optimization- A/B testing of creatives, ad templates, ad extensions and keyword strategies- Tracking customer insights and behaviour to refine campaign performance

Gurgaon, India

Sales and marketing for SalesRambo, a cloud based CRM service developed by Abhiyan.- Inside sales for SalesRambo - Competitor research for SalesRambo CRM- Provided training to clients- Pitched digital marketing options like SEM, e-mail marketing, SMM, SEO to firms

New Delhi, Delhi

- Conducted secondary research for Hero, Antiquity Blue, NoMarks, Honda, etc.- Carried out primary market research through group discussions- Analyzed and recorded findings

Bachelor’S Degree, Business Administration, Management And Operations

Activities and Societies: Basketball Team, Malhar Events team, Social Involvement Program

Education record