Blue Track Media is a performance-base advertising network that specializes in mobile customer acquisition. We bridge the gap between developers who are looking to effectively monetize their mobile in-app or web traffic and advertisers who are actively looking to drive more traffic to their mobile apps, websites or generate brand recognition. We have all types of mobile traffic available, from phone to tablet, as well as iOS (iPhone/iPad/iPod), Android and Windows!http://www.bluetrackmedia.com/

Drive and grow United Online’s advertising revenue with strategic partnerships in the advertising network space. Develop selling and negotiation strategies to increase eCPMs across all UOL properties. Provide superior service to assigned accounts in order to meet or exceed client satisfaction through up-selling and cross selling product offerings. Persuasively articulate United Online’s unique offerings, competitive advantages, resources and processes to network partners and prospects via in-person meetings, through email and over the phone. Assess potential business deals, negotiate favorable terms, and gain commitment. Meet quarterly and annual revenue goals according to sales plan. Display a thorough understanding of network partner’s business needs and revenue potential. Assist Sales Management in defining and identifying potential sales targets and opportunities for expansion in new markets. Assist in development of local marketing initiatives and participation in industry events.

Deliver high-quality customer service for advertisers and the sales organization, while effectively managing the implementation of multiple advertising campaigns. Creating opportunities for up-selling and cross-selling additional products from the United Online Advertising Network in order to generate incremental revenues. Responsible for optimizing campaigns in order to meet revenue goals.Established, negotiated and managed over 20 advertising networks to monetize and manage yield for all 2nd channel, remnant inventory across all UOL web propertiesDeveloped demand creation, management and optimization strategies that increased UOL network yield by 30 percentEngaged in upgrade and consolidation of ad-serving infrastructure to build a scalable foundation for revenue growth and operational excellenceAwarded 2007 Best Team Award within UOL Media Group as a result of revenue impacting accomplishments

Wrote technical documentation and instructional materials for our proprietary ad server, which was used to reduce learning curve of new employees and increase throughput of the team quickly Designed system requirements and enhancements in collaboration with software engineers to increase operational efficiency reducing turnaround time by over 50 percentHands-on troubleshooting, follow-through and resolution of complex technical issues Managed a time sensitive traffic queue while leading a team of five people to meet all request deadlines within a 24 hour period while ensuring best practices were followed

Fulfilled contract deliverables to meet revenue goals and maintain customer loyaltyManaged client needs on a daily basis, including updates on campaign performance mid-flight, during, andpost analysis to secure growth of accountsInterfaced and effectively communicated with campaign delivery teams to ascertain campaigns were launched, delivered, and performed to client expectations to ensure successful renewal rateReconciled delivery reports for clients to confirm accurate billing numbers and mitigate adjustments