Data Analyst
CurrentUsed SQL to analyze loan default data, identifying key trends and patterns for a lending company, potentially leading to a 9% decrease in default rates.Conducted RFM analysis of a retail fashion apparel brand using SQL and Tableau, driving a 16% increase in average order value and a 12% boost in customer retention. Improved targeted marketing campaigns by 15% through data-driven customer segmentation.Meticulously performed data cleaning on an e-commerce website using advanced Excel functions, eliminating duplicate entries and errors, resulting in near-perfect accuracy. Conducted a comprehensive churn analysis of an e-commerce website using SQL and Tableau, identifying key factors contributing to customer attrition. Achieved a 12% reduction in churn rate and a 14% increase in customer retention.