Aimee Atkinson Email & Phone Number

Purchase, Ny, Us

Purchase, Ny, Us

- Effectively led a number of successful cross-functional, multi-agency teams and integrated campaigns to create breakthrough content and experiences, and to uncover white space opportunities, advancing Mastercard's marketing to truly move the needle for the brand> Changed the marketing paradigm on music’s biggest night, the Grammys, by partnering with SZA (the most nominated Grammy artist) to debut her new single for a show stopping performance in support of the Priceless Planet Coalition, in partnership with key merchants, to drive cultural relevance through earned media and social conversation; resulted in Mastercard’s highest ever viewed campaign video> Drove the strategy, creative development, and execution for an emotive, high visibility program in partnership with Marvel’s blockbuster release, Black Panther: Wakanda Forever, elevating and amplifying Mastercard’s small business support for the everyday superheroes that are the backbone of our communities; resulted in significant positive lift across all key metrics and brand attributes (in some cases tripling benchmarks)> Oversaw strategic and creative work for the Priceless.com platform and a variety of passion categories like culinary and travel, meaningful and long-standing partnerships like Stand Up to Cancer and Major League Baseball, and diversity and inclusion efforts like Pride and In Solidarity

Armonk, New York, Ny, Us

- Led the transformation for client storytelling, the foundation of IBM’s marketing, overhauling strategy and process to share the most impactful and compelling stories, demonstrating IBM’s value, in the most efficient and integrated way

Armonk, New York, Ny, Us

- Selected for an elite, one year executive leadership role reporting to the was CMO turned COO of IBM Marketing; oversaw and assisted in marketing strategy development and implementation plus simplification of operations unifying 40 business silos into one client-centered organization

Armonk, New York, Ny, Us

- Directed strategic development and execution of holistic, global, breakthrough projects aimed at educating and engaging target audiences to drive brand relevance and earned media with a focus on the Watson portfolio, over-indexing on website engagement> Oversaw the conception, development, and release of a multi-faceted program highlighting a Watson application created to assist a music producer innovate his artist selection methodology, including the production of a poignant mini-documentary detailing the partnership and journey that launched at the Tribeca Film Festival alongside a panel discussion with IBM, Spotify, and multi-platinum music producer Alex Da Kid > Managed a cross-functional, cross-regional team to celebrate the 50th anniversary of the Apollo 11 mission and highlight IBM’s participation; created the IBM Moonwalk installation experience at The Oculus, attracting 1.5M visitors in three days via a multi-media campaign including digital OOH, print, TV, display and social, resulting in 3x the benchmarked engagement rate on desktop and 2x the benchmarked engagement rate on mobile - Spearheaded diversity and inclusion advertising efforts, cultivating different constituencies with the creation and launch of significant, relevant, and unexpected content programs to generate brand equity > Supervised the strategy, creation, development, production, and release of an IBM first-of-its-kind social influencer video series aimed at demonstrating value to next gen consumers by showing how prevalent IBM technology is, establishing credibility and relevance, generating 2x the benchmarked engagement - Led pro bono effort with the Ad Council, White House, Apple, and other companies to create a national workforce readiness campaign including research, creative and website development, shooting, launch planning, execution, and tracking; upon launch saw 500k website visits and double the benchmark of time on site

New York, Us

- Worked with senior management to set the creative strategy for the brand, including helping to formulate the vision around Project Warehouse, exploring alternative selling channels like third party digital platforms, and leveraging music via a partnership with Swedish DJ AVICII- Launched new innovative influencer program, leveraging up-and-coming artists in unique and compelling ways (painting directly on people transforming 3D realities into 2D scenes) to build and engage target audience on social platforms with captivating content and contests- Developed, managed, and executed all seasonal marketing activations for key North American wholesale partners (primary distribution channel), including production of collateral, creation and implementation of innovative digital programs and media partnerships, and organization of in-store events (with sales up 50% over the previous year)

- Provided strategy and oversight to guide business development, client pitch deck, and revamped website- Oversaw various blue chip client projects, including strategy and content development for advertising and positioning launches, environmental branding, data visualization, and events

Boston, Ma, Us

- Grew GE’s data visualization program (new thought leadership platform leveraging data to help tell GE’s complicated stories in a simplified way), tripling original content production by seeking out new subject matters, identifying partners, exploring fresh delivery channels and media, and expanding globally- Converted a start-up data visualization site into a mature, global community, hosting 24 hour data visualization marathons in New York, Berlin, Sao Paulo and Sydney with anywhere from 10 to 20 university teams around important topics like how demographic shifts impact the economy and healthcare system

Boston, Ma, Us

- Helped concept, drive, and launch GE’s new strategic positioning (GE Works), partnering with multiple agencies, and refreshed the brand identity system to reflect the new positioning, rolling it out to all GE businesses and regions

New York, Ny, Us

Clairol (Procter & Gamble)- Led advertising development for the Perfect 10 business (Nice ‘N Easy franchise), partnering with the client marketing team on the strategic brand vision, in addition to revamping and digitizing Clairol’s overall CRM program

New York, Ny, Us

COVERGIRL (Procter & Gamble)- Supervised eye-segment and Hispanic advertising, establishing brand and product communication priorities, managing creative teams, organizing and executing print and TV shoots, spotlighting influential talent (Taylor Swift, Drew Barrymore, Queen Latifah, Ellen DeGeneres, and Rosario Dawson), and enhancing digital partnerships E*TRADE Financial- Oversaw creation and release of award-winning Baby campaign, including three Super Bowl ads (received Gold and Silver Effies), helping to turn around a failing brand and drive customer acquisition and usage

New York, Ny, Us

GE- Managed daily tasks for GE Corporate Marketing (around ecomagination; GE’s energy efficient technology and healthymagination; its cutting edge healthcare technology) across agency functions to deliver advertising to market in North America, the United Kingdom, Germany, China, and the Middle East; assisted in development and production of GE’s Imagination Theater, a new media initiative creating short films

Atlanta, Us

Executive Education, Brand And Reputation Program

Bba, Marketing, Journalism