Hard-working, dedicated marketing professional that is result and customer focused.I have worked with several small business owners to help creatively develop marketing strategies by developing a brand and devise a detailed marketing plan, determine the marketing message and promote it using online and social media platforms.

Leasing Agent+Responded to all leasing inquiries from prospective tenants via phone or internet in a timely manor+Persuasively presented information to prospect on properties in order to create worthy applications+Performed all leasing activities in accordance with applicable laws including lease and addendum execution

This was a contract position. I worked from home between 25-35 hours a week developing and generating reports for Axiom. This was a deadline heavy job requiring focus and self-discipline to ensure all Executives receive their reports on time weekly. Data Analysts+Developed detailed reports outlining participants progress through the SalesForce training +Communicated analysis results to Executives and advising next steps +Data entry and testing of training apps in SalesForce

Database Management+Developed structure and architecture for 2 custom databases (Goldmine & Pivotal)+Designed and maintained all sales, marketing and pipeline reports through Business Objects and Crystal Reports+Created and implemented new training program for Sales, Marketing and Business Development teams+Worked closely with Sales and Business Development teams to ensure lead generation and follow up, information retention and pipeline updates for weekly Sales and Marketing meetingsTrade Show and Event Management+Planned, coordinated and executed all Corporate trade shows +Organized booth schedules, educational classes, and corporate meetings +Supervised on-site set-up and tear down and merchandise booth products+Generated and interpreted post-show reports including ROI evaluation of event+Managed, maintained, and recommended continuous improvements for all booth properties and convention asset+Managed the convention leads generation process.Marketing Collateral Management+Developed communications planning and strategy +Developed new campaigns for brand positioning and product identity+Utilized Cross-media creative campaignsWebsite Management +Developed online marketing campaigns to strategically draw targeted traffic+Assisted with web development and updates+Deployed search engine optimization techniques to further drive marketing and lead generation

Licensing Management+Built and managed strategic licensing relationships such as Major League Baseball, M&M’s, Snoopy, The Humane Society, Make-A-Wish Foundation and 125 Collegiate licenses+Managed art approvals, royalty reports and payments+Researched, developed and implemented new products and product line extensionsTrade Show Management – Harland Corporate+Planned, coordinated and executed all Corporate trade shows+Worked with trade house contractors to execute trade show promotional plans intended to maximize company exposure and produce sales leads +Prepared product and literature +Organized booth schedules, educational classes, and corporate meetings +Supervised on-site set-up and tear down and merchandise booth products+Generated and interpreted post-show reports including ROI evaluation of event+Managed, maintained, and recommended continuous improvements for all booth properties and convention asset+Managed the convention leads generation process.

CRM Manager+Researched and selected new CRM system +Designed architecture to capture all required information for tracking leads follow up+Designed reporting to track trade show forecasts, leads and resulting revenue +Special projects including a complete sales force automation and Sales training+Worked closely with Sales to ensure effective use through lead follow up and customer retentionWeb Site Manager +Responsible for web development, construction, and updateMarketing Communications+Coordinated and produced monthly newsletter – distributed to over 20,000 eye care professionalsTrade Show and Event Manager for Sales +Coordinating over 100 regional shows and 11 national shows such as the American Academy of Ophthalmology, American Academy of Optometry & Vision World.