I am passionate about innovation that improves the health and well-being of others. I'm hopeful that expanding adoption of molecular diagnostics will lead to better care, improved outcomes, and cost-savings in healthcare. While we have made strides in using genetics to inform care - we need to do more, faster.My career has focused on innovating the status quo in healthcare, with recognized success in building brands, commercializing transformative healthcare products and services, rapidly scaling growth and exceeding revenue goals. With more than 50 launches of novel innovations across healthcare categories including pharma, payers, diagnostics, genetics, care delivery and med device under my belt, I have experience in shepherding new products to scale. I am an inclusive leader of cross-functional teams with a history of recruiting, developing, and promoting top-performing talent. Areas of responsibility and leadership include P&L management, brand and creative marketing campaigns, business development, strategic partnerships, GTM planning and product launches, market access, and customer data insights. Through leadership roles and volunteer positions, I have led strategies and campaigns to advance consumer engagement in healthcare as well as served as a thought leader on intersectional topics, including health data privacy, FDA marketing guideline reform, national health literacy standards, and equitable healthcare delivery for underserved populations.Go-to-market and commercial planningCorporate, product and service marketingCommunications and PRE-commerce and online sales and growth strategiesP&L leadCommercial planning and org leadershipCustomer insights and data analyticsBranding and positioningBusiness development Sales enablementLead gen and pipeline developmentDigital and data-driven marketingThought leadershipProgrammatic and digital display campaignsDemand generation and customer acquisitionCRM, martech and marketing automationSocial mediaContent marketingPatient and consumer advocacyMarket accessAdvertisingSalesforce Health Cloud and Marketing CloudAdobe Experience ManagerAdobe AnalyticsGoogle AnalyticsAmazon Core interest in areas of innovation that disrupt the status quo in healthcare.Experience in industry categories including: payers, providers, health systems, medical device, diagnostics, biotech, pharma, pharmacy, genetics, health tech, health information technology, telemedicine, patient advocacyCardiology, oncology, pulmonology, radiology and radiation oncology, primary care, medical genetics