Aimee Joughin Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Clime-it Brothers are a socially-driven clothing brand that raise awareness about climate change to the younger generation in urban areas.• Effectively developing the brands in-store identity and the delivery of the brands key message. • Currently building the store website and preparing marketing materials. • Developing a long-term strategy in which to give back to the community and educate the local youth. • Delivering designed promotional materials across… Show more Clime-it Brothers are a socially-driven clothing brand that raise awareness about climate change to the younger generation in urban areas.• Effectively developing the brands in-store identity and the delivery of the brands key message. • Currently building the store website and preparing marketing materials. • Developing a long-term strategy in which to give back to the community and educate the local youth. • Delivering designed promotional materials across several projects for the company to support a variety of milestones. Show less

London, United Kingdom

• Managing global product development, commercial brand management & digital marketing.• Responsible for product development across multiple categories to create strategic, design-led, viable and on-brand quality products that will be a commercial success at retail.• Managing asset approvals and providing creative feedback to enforce brand guardian responsibilities.• Achieving consistency in the delivery of visual identity across my brand portfolio with meticulous… Show more • Managing global product development, commercial brand management & digital marketing.• Responsible for product development across multiple categories to create strategic, design-led, viable and on-brand quality products that will be a commercial success at retail.• Managing asset approvals and providing creative feedback to enforce brand guardian responsibilities.• Achieving consistency in the delivery of visual identity across my brand portfolio with meticulous care.• Produce sales pitches, style guides and trend sheets to establish a strong brand portfolio.• Holding regular creative meetings with licensees and retailers, presenting up to date brand guidelines to ensure consistency across brand touchpoints.• Presenting regular update reports and gap analysis to help identify successes and potential new opportunities for the business to stakeholders.• Effectively coordinating the sales, marketing and social teams to gather supporting brand information that is up to date and relevant to the sales objective to support business growth.• Maintaining licensee lists across all brands and keeping up to date brand calendars to identify key dates in the year.• Establish commercial priorities across all platforms and work with licensees to increase revenues both at retail and online.• Coordinating the marketing, digital and creative networks teams to execute campaigns.• Supporting social campaigns and influencer campaigns. Show less

London, United Kingdom

• Responsible for creating the Spring/Summer 2015 look book. • Produced, styled and directed the SS15 collection shoot. Working closely with the photographer to achieve the desired imagery. Acting as the lead creative throughout the process up to producing the completed look book document. • Leading graphic designer for visual content across printed material, website imagery and social media. • Developed a strategy for the company’s social accounts which continued to… Show more • Responsible for creating the Spring/Summer 2015 look book. • Produced, styled and directed the SS15 collection shoot. Working closely with the photographer to achieve the desired imagery. Acting as the lead creative throughout the process up to producing the completed look book document. • Leading graphic designer for visual content across printed material, website imagery and social media. • Developed a strategy for the company’s social accounts which continued to generate a +600% increase in followers within the year. Show less

• Establishing relationships with clients to understand and achieve the desired direction. • Produced and styled new collection photoshoots. • Managed the social media accounts to promote new releases.

Liverpool, United Kingdom

• Supported the design team in the development of AW10 collection with design direction • Become responsible for producing and organising designers sketch packs. • Informing my work through trend research to influence the senior designer’s collection. • Contributed to buyers’ meetings and supported in the development of product. • Developed a web pack for events and products, focussed on the user experience to generate eye catching content.

Ba (Hons) Fashion Communication And Promotion

From studying Fashion Communication and Promotion I am fluent in ways to effectively streamline visual channels to the consumer to create.

A-Level

IT (Distinction) Art (A) Business (C)