Aimee Key Email & Phone Number

Columbia, Md, Us

Developing and implementing digital marketing campaigns across various channels to enhance brand visibility, engage members, and drive business growth.

- Partner with long-established public relations consultant to bolster offerings to include comprehensive marketing tactics: • Cross-channel content strategy and calendar with tailored customizations according to best practices per distribution channel. • Production of creative assets for each distribution channel in accordance to best practices and brand guidelines. • Define KPI's, create SMART goals, and build reporting structure to garner learnings to optimize tactics.

Bethel Park, Pa, Us

- Collaborated with IT department to create a ticketing flow for requests that come into the marketing department. Reporting set up to document volume and categories of requests to justify additional headcount, and encourage departmental efficiencies.- Developed annual roadmap document to track and prioritize campaigns, strategic tech projects, and interdepartmental initiatives.- Executed digital fall campaign and comprehensive winter campaign in support of overall organizational business goals – managing creative and media agencies, compliance, and interdepartmental requests to launch the campaigns live within deadlines.- Orchestrated update and transition of advisor website to new hosting platform and CMS. Draft new and add relevant content, ensure proper tagging, and adhere to compliance regulations.- Establish new compliance process to expedite marketing collateral approvals.- Present fiscal year budget to department VP, including recommendations on tech and campaign updates to align with organizational goals.

Pittsburgh, Pa, Us

- Executed comprehensive audit of organization’s email landscape, using quantitative and qualitative data to inform optimized email strategy, including new cohesive templates, testing matrix, drip strategy, streamlined content, tracking, and cadence.- Created and executed omni-channel strategy to support largest annual industry trade show, including by not limited to social, email, text, online advertising, geo-targeting and on-site communications.- Implemented digital marketing guideline documents for banner ads and landing pages based off of thorough best practice research. - Performed quantitative and qualitative 12-month audit of social media KPIs, documenting best performing types and frequency of content across social footprint; used findings to build strategy, resulting in top 5 highest engaging social posts across all platforms. - Generate and execute all social media creative, implemented learnings on preferred voice and tone gleaned from 35,000+ members to exponentially increase social engagement.- Lead paid strategy for books, courses, and institutional offerings across search and social platforms. Utilized data-driven research to optimize keywords, copy, placements and budgets. - Researched and implemented new industry-specific platform for retargeting and geo-targeted search campaigns, driving a 10% increase in new users to the site. - Partnered with innovation department to pull and review analytics to drive data-based decision making process on what educational resources will be developed based on our membership needs.- Oversaw transition of trade show website from WordPress to Drupal; led strategy regarding new layouts and content updates. Collaborated with interdepartmental stakeholders to discuss conflicting requirements, addressing and meeting needs on the site with respect to best practices. - Presented full digital landscape roadmap to director. - Established standardized reporting of digital KPIs.

- Offered full service, cross-channel marketing support utilizing skills honed over a comprehensive digital-first career, with both agency and client-side experience. Provided concurrent clients with: • Comprehensive social media strategies, content calendars, event promotion and integration, sweepstakes/ contest setup and management, utilizing publishing platforms, lead gen and platform growth ad campaigns • Orchestrating two total website redesigns- covering UX with navigation and url restructuring with proper redirects, content refresh following comprehensive SEO research, full graphic redesign • Designing, drafting, proofing, deploying, and A/B testing monthly and ad hoc email campaign

Chesterbrook, Pa, Us

- Direct overhaul of out-of-date websites utilizing Voice and Tone Guidelines with branding agency. - Manage multi-million-dollar lead generation paid search budget in collaboration with large agency.- Grew social media accounts from infancy to a legitimate lead-gen acquisition channel, driving one-third of site traffic. Sole party responsible for social strategy, content, execution, and reporting. - Wrote job listing, interviewed, hired, and managed Assistant Marketing Manager for three years.

Philadelphia, Pa, Us

- Team lead with Digital Content Acquisition team. Spearheaded strategy and implementation of promotional plans around priority concurrent network content campaigns, running simultaneously.- Oversaw and managed weekly email campaigns and regular social media coverage for XFINITY TV brand. Grew email database by over 430% in one year, while increasing open and click through rates. Strategically developed plan for special content email campaigns in addition to weekly management. Execute social around weekly objectives and tracking parameters.- Oversee and mentor multiple interns, provided relevant tasks and insight into digital marketing life.- Managed relationships with multiple vendors to manage PPC, email, social, and SEO strategies.