WE CAN DO BETTERTen years ago in our Sydney barbershop we looked at the products available on the market and said 'we can do better than this’. FREEDOM TO FAIL‘We can do better’ has been at the core of every product and innovation since. It’s allowed us to grow as a company and most importantly - it has given us the freedom to fail - to f' up, to make something great then burn it all down to make something even better.RAISED HELL AND CAPITALWe raised hell and we raised capital. We annoyed chemists. We pushed our design guys.No holds barred, we gave the formulations company an open budget to produce the best performing product possible – beyond anything that had been engineered before. The result is a range of multi-functional products with science-based formulations that work.CATEGORY DEFINING SKINCAREMore recently, we worked with one of the world’s best formulation labs based in New York and one of the world's foremost researchers in neuroscience and genetics to develop our anti-aging skincare range. And we won’t stop there. Because we still have that same ‘we can do better’ North Star shining bright. It’s what we look at when we’re disappointed, or when our product gets stuck in US customs. And if a guy who uses our stuff can, for even a second, feel like they can do better in their own life or job - then yeah, - we’ve done something.