Aimee Leeper Email & Phone Number

Memphis, Tn, Us

Greater Memphis Area

Downtown Memphis

Develop marketing communications plan including strategy, goals, budget and tactics. Manage internal and external communications, develop industry brand, increase company awareness, and implement an enviable corporate image via effective communication, public relations and social media programs.

Memphis

As the Memphis marketing arm of this global advertising giant, I direct the operations relating to marketing and sales support services, as well as manage a network of 23 digital billboards across the local market. I interface with all areas of the division and work closely with corporate sales and marketing to implement company-wide programs. With deep-dive analysis of relevant vertical markets, I develop targeted marketing campaigns and direct the sales organization toward emerging opportunities. I’m responsible for the generation of creative selling tools, marketing materials, incentives and promotional themes and programs. With my thorough understanding of market demographic/psychographic profiles of consumers, I fulfill research requests, and gather information on market trends and competitive media spending. Additionally, I promote the company image in the general market, trade associations, press and the advertising community.

Memphis, Tn

This firm is one of the oldest financial management institutions in the southeast, providing insurance, investments, employee benefits and retirement consulting in five states. Through evaluation and development of a thorough understanding of customer needs and the competitive environment, I built and managed programs that drove demand for financial products and services. Additionally, I promulgated programs created by MetLife for their individual distribution channel. Along with agencies and internal marketing resources, I developed and deployed content related to service launches and demand generation. I segmented and prioritized prospects based on opportunity and customized messaging accordingly. As part of our CRM and acquisition strategies, I created prospect communication and sales promotion to top prospects, and developed a plan for continued communication with clients post-close. I delivered insightful and actionable data reporting regarding identified target markets and customers to assist stakeholders. I’m responsible for website content, digital marketing assets, corporate collateral, and public relations, all the while ensuring compliance with financial industry rules and regulations. Additionally, I conducted continuing education seminars for area CPAs and attorneys and was also the Race Director for the firm’s annual 5k race benefitting LeBonheur Children’s Hospital.

Bartlett, Tn & Long Beach, Ms

I developed and executed the go-to-market strategy for this global manufacturer of leading retail ATMs. I provided creative direction for multiple, distinct brands. With involvement in the product development process from naming to trademark application to packaging design, I launched new hardware and software lines for the company. Additionally, I launched Triton’s ATM parts and repair business, ATM Gurus, and their e-commerce website www.atmgurus.com, where we achieved first page google search results inside the first year of launch through SEO (search engine optimization), cleverly crafted and frequently updated web copy, and cultivation of in-bound links. I managed all budgets and costs in the department, and evaluated and analyzed campaign effectiveness while maintaining intranet reporting. I directed social media initiatives, including a bi-monthly blog and affiliate program management. I authored white papers on industry topics and organized large corporate events and conferences both domestically and internationally, including securing speaking opportunities for various subject matter experts.

Memphis, Tn

Fulmer Helmets and Memphis Car Audio were the two consumer brands that fell under my purview to analyze markets, identify opportunities and develop and implement marketing strategies to gain market share for these consumer products. Direct reports to me that I hired, trained and supervised were the Marketing Coordinator, Graphic Designer and Web Developer. I established long- and short-term goals, objectives, policies and procedures and developed sales support materials, while evaluating the effectiveness sales methods, costs and results. With seven figure budgets, I directed the creation of brand messaging and identity materials, point of purchase signage, and advertisements. I wrote and distributed press releases, coordinated corporate communications and maintained relationship with editors. A large part of our plan included celebrity endorsements, so I negotiated contracts with sponsored athletes and musical artists. I oversaw our presence at national industry events such as the Consumer Electronics Show in Las Vegas and had huge successes at the Motorcycle Industry event in Indianapolis, reviewed here at http://www.webbikeworld.com/motorcycle-accessories/2009/fulmer-helmets.htm.

New Bern, Nc

As a member of the design engineering team at this leading global appliance manufacturer, I was responsible for all large appliance product documentation for brands Bosch, Siemens, Thermador, and Gaggenau in North America. While managing a six figure print budget, I scheduled production and crafted text and illustrations for both installation instructions and user manuals. I also managed translation into multiple languages, performed layout, and coordinated production with multiple commercial printing vendors. Additionally, I was responsible for maintaining the departmental intranet site.

Rtp, Nc

At this global technology leader in systems and security management, I managed the worldwide marketing plans for NetIQ’s network performance management software products. Responsible for quarterly budgets in the hundreds of thousands, I developed, implemented, and executed product launches, online lead-generation campaign initiatives, press releases, and events. I developed product positioning, messaging, documentation, packaging, sales tools and training programs. I worked closely with Product Management, Marketing Communications and PR groups, as well as the sales team, to position products and deploy sales tools that drove revenue across worldwide geographies.

Rtp. Nc

This large commercial printer offered design and pre-press production through The Studio at Litho Industries. Here, I managed web development and graphic design of digital assets, collateral and packaging for corporate clients like GoodMark Foods (makers of Slim Jim), Glaxo-Wellcome, Caterpillar, The Carolina Hurricanes, Duke University, and more.

Bachelor'S Degree, English Literature (British And Commonwealth)

Ba English Literature