Product in cross-country e-commerce CX and ML initiatives

Amazon Global Store provide international products to customers shopping on their in-country Amazon site.- Launched an enhancement to a ML driven False Positive (FP) enablement workflow via system integration, resulting in a 4X improvement to the efficacy of FP review and enabling more cross-border selection to end customers- Launched IDQ program to enhance catalog health at scale for Amazon Global Store - Developed data-driven strategies to manage selection in Singapore and US Global Store, growing selection by 40% and 150% for each store respectively- Built automated reporting using large and complex data lake/warehouse tools, enabling faster data driven decisions across multiple teams

Strategized digital marketing solutions for big brand clients by extracting insights from digital data and survey results.

- Coordinated events across departments and supported logistic- Performed research and analysis projects for the administration office- Assisted with administrative tasks in the master program's office

- Conducted background research and analysis on construction industry, trends, and competitors environment; identified the competitive advantages that drive the business - Evaluated website initiatives covering keywords, backlinks, page rankings and generated SEO strategies to improve search engine rankings and traffic - Examined competitors’ marketing activities, conducted a survey with 20% reply rate, interviewed potential customers, analyzed data using statistic tools, segmented consumers, sized market value in 5 years and obtained insights into customer's purchase path. - Laid out and presented an actionable marketing plan to the senior management

- Brand Building: Implemented PR strategies for Bonpoint; improved sales generating $135,000 in monthly PR value leveraging exposure through media coverage; increased coverage from fashion titles by 70%- Event Communication: Planned the 2011 S/S fashion show for Bonpoint, recorded an unprecedented 24 fashion media, enhanced brand reputation in fashion circle and gained media coverage from opinion leaders- Account Management: Served as main point of contact for Louis Vuitton, analyzing media coverage and supporting events including press conferences and exhibitions- Media Communication: Attracted attention and secured attendance of 106 media outlets for Van Cleef & Arpels’ high jewelry exhibit in 2011, liaised with answering enquiries from media, and oversaw content production of publicity press kit, generating $400,000 in PR value- Project Management: Managed the service to clients of retainer and project based, covering high jewelry, fashion, technology, culture & arts, services industries and luxury propertiesAbout e&a PR&Communications: As the first PR agency targeting in luxury goods brands at Taiwan market, e&a Taiwan established in Taipei since June 1998 for Louis Vuitton PR services in Taiwan. In 2003, e&a China established in Shanghai and Beijing. e&a has more than 20 years PR experience in lifestyle field, providing strategic thinking and PR planning to enhance client’s brand/product positioning. It has strong relationship with major lifestyle/fashion print and electronic media, including international and domestic titles. It has good connection with global fashion brands in Asia Pacific Region and the resources to obtain additional publicity for clients. Company Website: http://www.enacommunications.com/