Aimee Mather Email and Phone Number
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Product, Insights and Strategy specialist with 20 years’ experience across multiple industries. Versatile skill set spanning product development and optimisation, strategy consulting, insights, data analytics, customer experience methodologies, sales operations, process improvement and copywriting. Recognised abilities in leading high performing teams, stakeholder negotiations, and developing customer communications.
Keypath Education
View- Website:
- keypathedu.com
- Employees:
- 360
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Director, Product Strategy And InsightsKeypath Education Sep 2023 - PresentMelbourne, Victoria, Australia -
Associate Director, ProductKeypath Education Dec 2021 - Sep 2023Melbourne, Victoria, AustraliaLead the Product Development activities across the Asia-Pacific region, including identifying new product opportunities with new and existing university partners, the development and delivery of those opportunities to product launch, and the overall growth of the Keypath product portfolio. -
Product Development SpecialistKeypath Education Jun 2021 - Dec 2021Melbourne, Victoria, AustraliaIdentify and validate program opportunities in the Higher Education Sector and to support the design, development and optimisation of new and existing degrees for Keypath. -
Elearning Advisor (Part Time)Swinburne Online Sep 2018 - Jun 2021Melbourne, AustraliaSwinburne Online delivers tertiary courses to students across online platforms.Responsibilities:* Deliver the Swinburne Online course content to Marketing students in a clear, organised and engaging manner.* Mentor students to success in each unit as their single point of teaching contact.* Provide constructive feedback in assessment marking to encourage students to learnand improve.Achievements:* Earned 2 Certificates of Teaching Excellence Awards for being one of OES's top performing teaching staff.* Achieved an average student feedback score of 9.34 / 10. -
Market Insights Analyst (Contract Role)Online Education Services (Oes) Sep 2019 - Apr 2020Melbourne, AustraliaOnline Education Services delivers the online programs for Monash University, Swinburne University, Queensland University of Technology and Western Sydney University. Their service includes the full range of student services, from marketing and enrolment through to graduation.Responsibilities:* Collaborate with partner managers to develop the course pipeline strategy for Monash University, Swinburne University, Queensland University of Technology and Western Sydney University.* Improve the range and quality of the external data sources used to identify future course opportunities.* Present insights analysis and recommendations to senior stakeholders.* Leverage the relationship with Seek Ltd. (majority owners of Online Education Services) to utilise their data sources to inform the course pipeline strategy.Achievements:* Created a database of Australian university enrolment data that was integrated into the company’s data warehouse. This involved significant data normalisation and formatting to achieve a high level of data quality and accuracy.* Worked with Seek to access job advertisement and candidate data and integrate these data sources into the market analysis processes.* Developed the longer-term strategy on how to integrate Seek’s job advertisement and candidate data into OES’s data warehouse and analytics processes.* Performed the analytical work that led to the launch of several new courses. -
Marketing And Sales OperationsCaterpillar Inc. 2015 - 2019Melbourne, AustraliaCaterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.Key Responsibilities:* Assist Cat dealers to achieve marketing and sales operational performance targets by improving marketing and sales capabilities, customer experience, productivity and efficiency and reducing distribution costs.* Contribute to the achievement of Participation Rate, Customer Loyalty Score and Market Share metrics.* Support executive level collaboration between Caterpillar and dealers by undertaking coordination roles in executive administration meetings.* Support projects that improve the marketing and sales capabilities of the dealers.* Perform analysis work to identify strategic opportunities.Achievements:* Collaborated with the New Zealand dealer to develop 5-year strategies for each of their departments, improving market share, customer loyalty and revenue.* Deployed Caterpillar’s Marketing and Sales Excellence program to ANZ dealers that enabled them to prioritise and improve selected sales and marketing capabilities.* Supported the South Australian dealer’s transition to a new CRM system.* Delivered a project to improve Caterpillar’s global engine warranty data capture.* A member of the project team that launched e-commerce capabilities for work tools.* Member of a global project team that redesigned the leadership development program for the 10,000-person division I was a part of.* Successfully mentored other new Marketing and Sales Operations Representatives.* Led an events team to deliver a successful 4-day interstate conference. -
Marketing ConsultantCaterpillar Inc. 2012 - 2015Tullamarine, MelbourneKey Responsibilities:* Drive the utilisation of a new analytics software system to sell parts and service solutions to customers based on timely information.* Support Cat dealers' use of the existing parts and service sales opportunity program.* Ensure Cat dealers were using customer and machine utilisation data to drive CRM activities.* Conduct internal reporting on market share for parts and service sales.Achievements:* Received a Chairman’s Award in recognition of my contribution to business results.* Successfully deployed the analytics software solution to 12 Caterpillar dealers throughout Asia Pacific which resulted in increased parts and service sales. Several multi-million-dollar deals were achieved following the implementation of the system.* Developed a comprehensive training and roll-out guide to inform the deployment.* Delivered three-day on-site workshops at each dealer to install and launch the software. -
Marketing ConsultantAgl Energy 2011 - 2012Melbourne, Victoria, AustraliaAGL is a leading energy business who operates Australia’s largest private electricity generation portfolio and is an active participant in gas and electricity wholesale markets.Key Responsibilities:*Deliver AGL’s customer communications for a national regulations project and a product enhancement project.* Manage stakeholder buy-in and expectations, and liaise with a creative agency, printer and mail house to ensure cost-effective and quality marketing collateral.Achievements:* Copy-writing and development of 112 marketing letters, brochures and forms, underbudget and within deadline. -
Marketing Operations ExecutiveIng Direct Australia 2009 - 2011Sydney, AustraliaING is Australia's fifth largest bank. It offers a range of online banking solutions to individuals, families and businesses.Responsibilities:Manage the end-to-end delivery of all ongoing customer facing collateral, including therelationship management of a print supplier and a mail house supplier. Achievements:* Reduced the annual direct mail, collateral and statements spend by $400,000 through the consolidation of mail packs and more efficient stock management.* Simplified direct mail production by eliminating 20% of unnecessary customer letters through more efficient data and mail house practices. -
Marketing Insight AnalystIng Direct Australia 2007 - 2009Sydney, Australia -
Senior AnalystTelecom New Zealand 2005 - 2007Wellington
Aimee Mather Skills
Aimee Mather Education Details
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Marketing -
Marketing, Statistics
Frequently Asked Questions about Aimee Mather
What company does Aimee Mather work for?
Aimee Mather works for Keypath Education
What is Aimee Mather's role at the current company?
Aimee Mather's current role is Director, Product Strategy and Insights at Keypath Education. Focused on using data and insights to identify growth opportunities and improve product performance..
What is Aimee Mather's email address?
Aimee Mather's email address is ai****@****ail.com
What schools did Aimee Mather attend?
Aimee Mather attended Massey University, University Of Otago.
What skills is Aimee Mather known for?
Aimee Mather has skills like Problem Solving, Attention To Detail, Copywriting, Budget Management, Organizing, Operations, Marketing Communications, Statistics, Analytics, Customer Insight, Marketing, Marketing Management.
Who are Aimee Mather's colleagues?
Aimee Mather's colleagues are Brian Sumner, Elena Chmil, Erin Mclaughlin, Rachel Ann Boey, Chen Sin Mei, Marina Bissessar, Karen Price.
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