• Led email communications strategy for 9M+ former HelloFresh customers across 8 distinct audience segments based on recurrence, loyalty, cancelation date, engagement, and additional data points to achieve +28% YoY increase in absolute email conversions within first full year of role• Utilized Salesforce Marketing Cloud to produce and deploy ad hoc and triggered campaigns, build and manage audience segmentation, and set up automations and journeys to support email program and CRM strategy• Conducted extensive testing to identify areas of opportunity to increase CVA, including: creative optimizations, operational improvements, discounting strategy, onsite experience, favorite recipe engines, and more• Aggregated comprehensive reporting from Tableau dashboards to measure channel KPIs and compare against historical benchmarks, evaluate performance of individual audience segments, monitor real-time conversion data, and analyze test results using both direct response reporting and Morpheus predictive modeling• Prepared briefs and spec sheets for upcoming projects, guiding asset creation with detailed messaging and visual direction, and oversee end-to-end asset development process in partnership with creative/brand teams• Collaborated with multiple cross-functional teams across the business on joint projects and testing rollouts including automations, analytics, digital product, strategic projects, pricing optimization, data product

• Devise strategy that led to 8% increase in revenue and 27% higher conversion rate online• Build targeted, paid social media campaigns within monthly allocated budget• Compose, design, and deploy email marketing campaigns to over 25,000 contacts• Design and write copy for all print/digital advertising and marketing collateral• Lead company website redesign to improve target messaging and user experience• Establish relationships with outside vendors for the production of marketing materials• Manage co-op funding program for company network of dealers and distributors• Operate company booth at industry trade shows (FETC, TCEA, InfoComm, ISTE)• Organize 30-day free trial technology initiative program for 30 K-12 schools per year• Report and analyze customer feedback for future product development

• Curated social content calendar to increase engagement across social media platforms• Composed copy and designed graphics for email marketing campaigns• Analyzed and reported performance metrics on email campaigns and social media growth• Designed logos, icons, splash screens, and other graphic components for mobile app• Produced software training videos and presentations on upcoming software features• Managed contact database through CRM tools HubSpot and ConnectWise

• Designed, wrote copy for, and proofed promotional materials for agents• Produced videos of in-house agents’ property listings for YouTube• Answered incoming calls, scheduled showings, and directed office correspondence• Prepared office forms and contracts for listings, closings, exclusive agencies, etc.• Managed property listings on both internal and external databases

• Developed and managed social media pages for multiple clients by uploading new media content i.e. promotional photos, music videos, audio files, blog posts, links to interviews and other press releases, tour dates, contests, et cetera• Amplified brand awareness online by composing copy for promotional newsletters, reaching out to current and potential audiences on music-related message boards, and overseeing label-sponsored contests

• Developed and managed social media pages for multiple clients by uploading new media content i.e. promotional photos, music videos, audio files, blog posts, links to interviews and other press releases, tour dates, contests, et cetera• Designed graphics for record label’s main website and clients’ social media pages such as MySpace, Buzznet, etc.• Amplified brand awareness online by composing copy for promotional newsletters, reaching out to current and potential audiences on music-related message boards, and overseeing label-sponsored contests