Freelance. Key expertise: Strategy planning & execution, channel set up & management, consultation, analytics & tracking, influencer outreach & management, content creation & copywriting.

The Bias Cut Boutique | Ageism Is Never In Style (Award-winning global campaign, community & activism) •Social media management: (Instagram, Tiktok, Pinterest & Facebook) • Seasonal photoshoots • Newsletters• Customer serviceDeveloped viral social media campaign #ILookMyAge on Instagram, LinkedIn and Tiktok.Key campaign highlights: (taken 3 months post launch):-Winner of 'Best Social Media Campaign 2023' at the Silver Marketing Association Awards-Over 44 million #ILookMyAge UGC views-Increased Tiktok followers from 500 to 15k-Increased Instagram followers from 8k to 125k1.7 Million gif views-Trending # with thousands of uses across Instagram, Tiktok, Facebook & LinkedIn-Global participation; from Brazil, to India, to US, to Israel, to New Zealand-International press coverage incl. Washington Post, UK national press, Australian national press and French national press-Participation from a number celebrities (Dame Prue Leith) and key influencers

Fashion & style content creator, experienced in both creative video and imagery. I have worked with a number of brands across fashion, travel, lifestyle, beauty and hospitality. Key highlights: - Developed account to 15k followers in 2 years -Speaking on a panel for Global Fashion Marketplace at London fashion week to discuss sustainability in the industry and emerging brands.- Being involved with the Inthestyle campaign for Dame Deborah James to help raise funds and awareness for the bowelbabe fund - for Cancer Research UK.

-Content creation; Shoot planning, brainstorming, scheduling and execution (studio and location)-Model scouting and Influencer management -Copywriting (Instagram caption/blog/email) -Strategy implementation and optimization -Campaign planning; Idea generation, shoot prep (booking models, make-up, hair stylists, photographers) prop sourcing-Product launch; Planning and execution-Monthly reporting-Monitoring new social trends and competitor activity

As lead marketing executive for Leeds City College, Printworks campus I oversee all departments and fulfil any marketing requirements. I manage all projects from start to finish; liaising with various teams to ensure each job is completed to a high standard and in a timely manner. I am also lead executive for the over-arching campaign activity across the college and have managed a number of successful campaigns to increase student recruitment. I work closely with our internal teams to make sure we are utilising the most appropriate outlets and channels to deliver high performing and results-driven campaigns. This includes a mixture of outdoor media, print, paid and organic social media and digital marketing. I am also experienced in presenting campaigns to internal stakeholders, budget planning, events co-ordination and content creation.

Clothing brand

Wholesale supplier