Founder, Ceo
CurrentLeading innovation in the $12Trillion refined carbs category. The global economic impact of obesity driven by the consumption of refined carbohydrates amounts to over $2Trillion annually – about 3% of the global GDP – nearly equivalent to the global impact of armed violence and war. The direct annual cost of diabetes is estimated at over $827Billion. BetterBrand™ subverts convention, transforming guilt and limitation into freedom and empowerment, while driving significant increases to global productivity and wellbeing.