Aimee Zhang Email and Phone Number

Developed and led multi-channel marketing strategies, achieving a 45% annual growth in lead generation and increasing new client acquisition rates to 18%. Oversaw email marketing activities, including content creation, A/B testing, data analysis, and campaign deployment.Managed targeted advertising on platforms such as TikTok, Facebook, and Google for varied industry audiences. Through ongoing optimization of ad placement and content, enhanced brand visibility and reduced CAC by 15%… Show more Developed and led multi-channel marketing strategies, achieving a 45% annual growth in lead generation and increasing new client acquisition rates to 18%. Oversaw email marketing activities, including content creation, A/B testing, data analysis, and campaign deployment.Managed targeted advertising on platforms such as TikTok, Facebook, and Google for varied industry audiences. Through ongoing optimization of ad placement and content, enhanced brand visibility and reduced CAC by 15% within six months.Led marketing operations using SFDC for effective campaign tracking and database management, which streamlined lead assignments and improved response times. Managed social media channels for key partners across platforms including Facebook, Instagram, Twitter, and TikTok, etc. Implemented customized content strategies and engagement activities that enhanced brand influence and significantly increased follower count and engagement rates.Utilized HubSpot and Google Analytics to analyze conversion rates and cost-efficiency across campaigns. Through A/B testing, ad creative updates, and audience segmentation, it boosted paid ad conversion rates by 22%, greatly improving overall return on ad spend (ROAS).Oversaw SEO and content management for the company website, implementing technical SEO and content optimization strategies that improve keyword rankings and drove a 40% increase in organic site traffic.Participated in negotiations with partners while ensuring the quality of deliverables. Held regular strategic meetings with partners to align objectives and optimize marketing plans, ultimately improving marketing campaign performance and lead generation rates. Show less

Assisted the company's global business development and advertiser management, and helped partners carry out accurate and effective marketing.Collaborated with CGTN (2017-2018), a subsidiary of CCTV, to deliver tailored advertising solutions, focusing on creativity, marketing, and execution strategies. By implementing targeted performance advertising campaigns, we successfully increased app installs, driving CGTN’s expansion into the North American and Southeast Asian… Show more Assisted the company's global business development and advertiser management, and helped partners carry out accurate and effective marketing.Collaborated with CGTN (2017-2018), a subsidiary of CCTV, to deliver tailored advertising solutions, focusing on creativity, marketing, and execution strategies. By implementing targeted performance advertising campaigns, we successfully increased app installs, driving CGTN’s expansion into the North American and Southeast Asian markets.Cooperated with ReXueJiangHu, a subsidiary of Longtu Games, to lead its Full Service. By implementing a mix of strategies, including pre-registration, fan page engagement, and bus ads, the game's launch attracted over 500,000 new players, significantly boosting its visibility during the release phase.Partnered with ByteDance's TopBuzz to penetrate the US market. Leveraged data-driven user segmentation and optimized creative assets for ad placements on Facebook and other key platforms, resulting in accelerated user acquisition and achieving substantial global market penetration.Collaborated with Bigo Live to drive scalable user acquisition in Southeast Asia. Deployed precision-targeted ad campaigns emphasizing creative optimization and granular audience segmentation, leading to over 1 million new monthly installs globally.Designed and executed over 1,500 advertising campaigns, optimizing partner growth strategies, user engagement channels, and media plans. This led to a 50% increase in overall ad installs.Conducted comprehensive market research and competitive analysis, with a focus on the performance metrics of advertising creatives. Delivered targeted data-driven insights through detailed reports to inform strategic decisions on market entry, competitive positioning, and creative content optimization. Show less