Served as a creative lead for the agency’s largest e-commerce clients, leveraging channel data and best practices to create, test and scale paid media assets.

Developed and executed social media strategy to support AwesomenessTV's millennial mom network - Awestruck. Other responsibilities included: • Strategized and planned creative content for Awestruck's social media profiles - Facebook, Instagram, Snapchat and Twitter. • Assisted in producing short form, compelling videos - DIY, Life Hacks, How To's, Scripted, Facebook Live and Behind-the-Scenes footage.• Developed partner social materials for Verizon's go90.• Communicated with influencers and talent to execute collaborative content and live takeovers on social.• Responsible for keeping internal team up to speed with social media best practices and emerging trends.

Social Media Account Manager | July 2010 - June 2013 (3 years)Social Media Optimization Intern | July 2009 - July 2010 (1 year 1 month)As a Senior Account Manager, my role was to provide insight and strategy for new and existing clients who looked to grow through digital marketing and social awareness. Such efforts included: • Project manage and executed content across clients' social media channels - Facebook, Twitter, Pinterest, Instagram, Google+, YouTube.• Worked closely with integrated teams to apply social media in various digital marketing efforts. • Developed Facebook, Instagram, Twitter and Pinterest advertising campaigns to drive website traffic.• Strived to ensure new initiatives and opportunities for the social media department.