Aimee Babcock Email and Phone Number
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I am a dynamic visual storyteller with a coach and a player mindset driven by my passion for hands-on creative direction, concept ideation, and design execution of 360° integrated marketing campaigns and brand strategy development.Inspired by emerging technologies, innovative solutions, and industry trends, I specialize in orchestrating collaborative efforts among creative teams, content specialists, photographers, project managers, clients, and vendor partners. I prioritize understanding the "WHY" behind each initiative before crafting solutions for the "WHAT," to achieve project objectives. With a proven track record of thriving in fast-paced, deadline-driven environments, I adeptly manage multiple projects while building, mentoring, and inspiring creative teams. In my last three roles, I proudly maintained a 100% team retention rate, reflecting my commitment to fostering a positive and productive work culture.First-born overachiever. Right and left-brained. Plays nice, and shares with others. Strengths:Creative DirectionBrand Strategy DevelopmentConcept IdeationExperiential MarketingWebsite Design and DevelopmentSocial Media Design and Content DevelopmentCorporate Brand Standards, Visual Identity & Logo DesignIn-Store User Experience and Wayfinding Signage DesignSEO/SEMPhotography Direction, Model Selection & Digital Asset ManagementAI Image GenerationTeam Building and MentoringFreelance Creative Team ManagementProject ManagementPrint Management, Procurement, and QCBudget Development and Project Estimating
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Director Of Brand And CreativePerform PropertiesChicago, Il, Us
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Director Of Brand & CreativeShopcore Properties Feb 2021 - PresentChicago, Illinois, Us -
Creative Design And Brand ManagerShopcore Properties Feb 2019 - Feb 2021Chicago, Illinois, Us
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Creative Director, Digital Designer, Marketing StrategistFreelance | Consulting | Aimeebabcock.Wix.Com/Aimeebabcock Jan 2006 - PresentExtensive, hands-on experience with the ideation, creation, evolution and execution of 360° marketing campaigns spanning multi-channel brand touch points that include digital, social, print, photography, signage, décor, POP, packaging, and catalogue.Equally dedicated and collaborative creative leader and mentor, curating teams of top talent in creative, content, UX and project management to service clients from dynamic and diverse industries.Clients include: Ulta Beauty, Sharpie®, Sears, Kmart, Northwestern Memorial Hospital, Legalty Title & Real Estate Services, Golub & Company, Plan A Events, Huntington Advertising, Renaissance Social Services, Starlight Starbright Children's Foundation, Multiple Sclerosis Society, Prevent Blindness America, Aspen Homes
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Creative Director, Integrated Member Experience (Imx) - Sears & KmartImx Jul 2016 - Jan 2019Respected creative leader and mentor for an in-house agency team of Associate Creative Directors, Art Directors, Graphic Designers, Production Artists and Freelance Contractors. Providing hands-on creative direction and concept development for all seasonal, departmental, promotional and strategic initiatives for both Sears and Kmart formats, and both digital and traditional channels. Working in close collaboration with our CMO, format marketing teams, strategy director, creative channel leads, content development team, photographers, videographers, 3D designers, traffic managers, project coordinators, print procurement leads and business partners to provide customer-centric, innovative, and brand-specific creative solutions.
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Creative Director, Integrated Member Experience (Imx) - Strategic Initiatives And InnovationsSears Holdings Corporation Jan 2014 - Dec 2015Chicago, Il, UsBuilt and mentored a team of 4 innovative and highly-collaborative visual designers responsible for the concept development, POC, creative design and print production/procurement of all SHC C-Suite requested store-of-the-future initiatives. Projects included the 360° brand reinvention of Sears REIT stores and their coordinating in-store customer experiences, and the award-winning Connected Solutions curated Internet of Things (IoT) experiential shop in San Bruno, CA. (https://blog.searsholdings.com/inside-shc/connected-solutions-opens-in-san-bruno-california/). -
Creative Director, In-Store Marketing - KmartSears Holdings Corporation Sep 2011 - Jan 2014Chicago, Il, UsPromoted to Creative Director within a year of joining Sears Holdings Corporation. Inspired a team of Art Directors, Graphic Designers and Production Artists in the design of all seasonal, departmental and promotional signage supporting Kmart brand standards and individual business unit objectives. Hands-on creative direction and design of multi-channel style guides for all seasonal signage campaigns that ultimately influenced the online, digital and print creative channels to ensure cohesive visual solutions were developed across the brand. Collaborating with our operations director, traffic managers, project managers and creative leads, consulted on the implementation of a new workflow software program and project dashboard (Aprimo) resulting in increased process efficiencies, improved departmental communication and approval accountabilities. Engaged our dedicated IT consultants to streamline our job management, design, and print production processes, resulting in integrated signage templates, dynamic scripting for all signage projects, and a 25% reduction in final art production time.
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Art Director, In-Store Marketing - KmartSears Holdings Corporation Oct 2010 - Sep 2011Chicago, Il, UsArt Direction, concept development, and design of all Kmart seasonal, promotional, and departmental signage campaigns. Provided additional art direction and managed the scheduling of all design projects with a team of freelance designers and agency partners. Built a strong partnership with our print procurement team by determining substrate selections, providing project specifications and approving all pre-press proofs. Sourced, curated and managed licensing for all stock photography, directed photo shoots, attended all pre-production planning meetings, and managed the model selection process with our in-house photo studio. Attended press checks for all seasonal signage projects exceeding $100K.
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Marketing Manager, Senior DesignerGladstone Homes Jul 2006 - Oct 2010North Aurora, Il, UsInstrumental in the development, coordination, design and implementation of all comprehensive marketing campaigns for this well-established semi-custom homebuilder and developer, resulting in substantially increased sales during the down-turn in the home building market.• Advertising and Marketing Print Collateral • Sales Center Design and Coordination• On-site/Off-site Signage • Design Selections System Management• Corporate Collateral and Graphic Standards • Special Event Marketing and Planning• Website Design, Management and SEO/PPC Marketing • On-site Model Merchandising/Interior Design • Public Relations Coordination • Budget Preparation and Administration -
Owner, Senior DesignerRed Bridge Graphic Design Sep 1996 - Jul 2006Independent graphic design firm specializing in corporate identity development, event marketing, and corporate marketing systems. Concept development and project management of advertising campaigns, identity design, brand standards, marketing collateral, web sites and print production estimating and coordination. Maintained a loyal and diverse client base by successful implementation of relationship selling to industries including residential homebuilding, technology, sporting goods, restaurant and food service, telecommunications, health care, and not-for-profit foundations.• Corporate Identity and Collateral Design • Marketing Strategy Development• Annual Report Design • Print Advertising Concept and Design• Special Event Marketing and Planning • Public Relations Coordination • Print Production Management
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Design Selections CoordinatorTower Custom Homes Jan 2004 - Jan 2006Custom homebuilder specializing in homes of distinction ranging from $500,000 to $1,000,000+. A leader in the tear-down and restoration building trend, instrumental in changing the landscape of the highly-desireable downtown Naperville area.Responsible for the selection of all interior and exterior design finishes including, but not limited to: masonry, siding, roofing, trim details, lighting fixtures, kitchen design, cabinetry, countertops, faucets and fixtures, color schemes, appliances, and flooring. Worked closely with project superintendent and all field trades to ensure construction quality and design continuity for multiple projects simultaneously. Worked directly with homeowners to guide their personal selection process while keeping job schedules on task and on budget. -
Senior Art DirectorHuntington Advertising Jun 1992 - Sep 1996UsMid-sized Advertising Agency, specializing in comprehensive corporate advertising, web site design, and digital and traditional marketing campaigns for international, national and local clients.Art direction, development, design and production of all B2B and consumer marketing campaigns and special events. Maintained a high-profile client base through successful implementation of relationship selling and customer service. Specialized client base included real estate, sporting goods, hospitality and telecommunications. -
Graphic DesignerBaxter Healthcare Jan 1990 - Jun 1992Deerfield, Illinois, UsSupported the corporate marketing department of one of the leading global healthcare companies as a graphic designer and production assistant, producing corporate identity components, product packaging, sales brochures and collateral, product line catalogs, annual reports, and special event materials.
Aimee Babcock Skills
Aimee Babcock Education Details
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Eastern Illinois UniversityAdvertising/Marketing -
Lake Park High School
Frequently Asked Questions about Aimee Babcock
What company does Aimee Babcock work for?
Aimee Babcock works for Perform Properties
What is Aimee Babcock's role at the current company?
Aimee Babcock's current role is Director of Brand and Creative.
What is Aimee Babcock's email address?
Aimee Babcock's email address is ab****@****shc.com
What is Aimee Babcock's direct phone number?
Aimee Babcock's direct phone number is +163031*****
What schools did Aimee Babcock attend?
Aimee Babcock attended Eastern Illinois University, Lake Park High School.
What are some of Aimee Babcock's interests?
Aimee Babcock has interest in Children.
What skills is Aimee Babcock known for?
Aimee Babcock has skills like Creative Direction, Graphic Design, Advertising, Art Direction, Marketing, Marketing Strategy, Corporate Identity, Social Media Marketing, Brochures, Brand Development, Indesign, Web Design.
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