Aimee Babcock Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Extensive, hands-on experience with the ideation, creation, evolution and execution of 360° marketing campaigns spanning multi-channel brand touch points that include digital, social, print, photography, signage, décor, POP, packaging, and catalogue.Equally dedicated and collaborative creative leader and mentor, curating teams of top talent in creative, content, UX and project management to service clients from dynamic and diverse industries.Clients include: Ulta Beauty, Sharpie®, Sears, Kmart, Northwestern Memorial Hospital, Legalty Title & Real Estate Services, Golub & Company, Plan A Events, Huntington Advertising, Renaissance Social Services, Starlight Starbright Children's Foundation, Multiple Sclerosis Society, Prevent Blindness America, Aspen Homes

Respected creative leader and mentor for an in-house agency team of Associate Creative Directors, Art Directors, Graphic Designers, Production Artists and Freelance Contractors. Providing hands-on creative direction and concept development for all seasonal, departmental, promotional and strategic initiatives for both Sears and Kmart formats, and both digital and traditional channels. Working in close collaboration with our CMO, format marketing teams, strategy director, creative channel leads, content development team, photographers, videographers, 3D designers, traffic managers, project coordinators, print procurement leads and business partners to provide customer-centric, innovative, and brand-specific creative solutions.

Chicago, Il, Us

Built and mentored a team of 4 innovative and highly-collaborative visual designers responsible for the concept development, POC, creative design and print production/procurement of all SHC C-Suite requested store-of-the-future initiatives. Projects included the 360° brand reinvention of Sears REIT stores and their coordinating in-store customer experiences, and the award-winning Connected Solutions curated Internet of Things (IoT) experiential shop in San Bruno, CA. (https://blog.searsholdings.com/inside-shc/connected-solutions-opens-in-san-bruno-california/).

Chicago, Il, Us

Promoted to Creative Director within a year of joining Sears Holdings Corporation. Inspired a team of Art Directors, Graphic Designers and Production Artists in the design of all seasonal, departmental and promotional signage supporting Kmart brand standards and individual business unit objectives. Hands-on creative direction and design of multi-channel style guides for all seasonal signage campaigns that ultimately influenced the online, digital and print creative channels to ensure cohesive visual solutions were developed across the brand. Collaborating with our operations director, traffic managers, project managers and creative leads, consulted on the implementation of a new workflow software program and project dashboard (Aprimo) resulting in increased process efficiencies, improved departmental communication and approval accountabilities. Engaged our dedicated IT consultants to streamline our job management, design, and print production processes, resulting in integrated signage templates, dynamic scripting for all signage projects, and a 25% reduction in final art production time.

Chicago, Il, Us

Art Direction, concept development, and design of all Kmart seasonal, promotional, and departmental signage campaigns. Provided additional art direction and managed the scheduling of all design projects with a team of freelance designers and agency partners. Built a strong partnership with our print procurement team by determining substrate selections, providing project specifications and approving all pre-press proofs. Sourced, curated and managed licensing for all stock photography, directed photo shoots, attended all pre-production planning meetings, and managed the model selection process with our in-house photo studio. Attended press checks for all seasonal signage projects exceeding $100K.

North Aurora, Il, Us

Instrumental in the development, coordination, design and implementation of all comprehensive marketing campaigns for this well-established semi-custom homebuilder and developer, resulting in substantially increased sales during the down-turn in the home building market.• Advertising and Marketing Print Collateral • Sales Center Design and Coordination• On-site/Off-site Signage • Design Selections System Management• Corporate Collateral and Graphic Standards • Special Event Marketing and Planning• Website Design, Management and SEO/PPC Marketing • On-site Model Merchandising/Interior Design • Public Relations Coordination • Budget Preparation and Administration

Independent graphic design firm specializing in corporate identity development, event marketing, and corporate marketing systems. Concept development and project management of advertising campaigns, identity design, brand standards, marketing collateral, web sites and print production estimating and coordination. Maintained a loyal and diverse client base by successful implementation of relationship selling to industries including residential homebuilding, technology, sporting goods, restaurant and food service, telecommunications, health care, and not-for-profit foundations.• Corporate Identity and Collateral Design • Marketing Strategy Development• Annual Report Design • Print Advertising Concept and Design• Special Event Marketing and Planning • Public Relations Coordination • Print Production Management

Custom homebuilder specializing in homes of distinction ranging from $500,000 to $1,000,000+. A leader in the tear-down and restoration building trend, instrumental in changing the landscape of the highly-desireable downtown Naperville area.Responsible for the selection of all interior and exterior design finishes including, but not limited to: masonry, siding, roofing, trim details, lighting fixtures, kitchen design, cabinetry, countertops, faucets and fixtures, color schemes, appliances, and flooring. Worked closely with project superintendent and all field trades to ensure construction quality and design continuity for multiple projects simultaneously. Worked directly with homeowners to guide their personal selection process while keeping job schedules on task and on budget.

Us

Mid-sized Advertising Agency, specializing in comprehensive corporate advertising, web site design, and digital and traditional marketing campaigns for international, national and local clients.Art direction, development, design and production of all B2B and consumer marketing campaigns and special events. Maintained a high-profile client base through successful implementation of relationship selling and customer service. Specialized client base included real estate, sporting goods, hospitality and telecommunications.

Deerfield, Illinois, Us

Supported the corporate marketing department of one of the leading global healthcare companies as a graphic designer and production assistant, producing corporate identity components, product packaging, sales brochures and collateral, product line catalogs, annual reports, and special event materials.

Ba, Graphic Design, Advertising/Marketing

Education record