Aimee Brown Email and Phone Number
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As a senior-level marketing executive, I provide strategic vision and deep knowledge of leading-edge, efficient, and scalable integrated marketing programs. By leveraging my expertise across traditional, social media, and online/offline channels I am able to drive substantial and sustainable gains in revenue, market share, competitive advantage, and the bottom line. I bring deep experience in creating and leading results-oriented, Direct-to-Consumer/B2C marketing initiatives and a proven record of consistently high return on investment (ROI).My successes include improving marketing productivity, structure, and flow by building high-functioning teams and developing individuals to excel. I optimize budgets and reduce costs by negotiating favorable vendor contracts, maximizing in-sourced/outsourced functions, improving staff capabilities, and supporting the objectives of all stakeholders. I enjoy distilling complex information and creating actionable pathways to solve problems. Throughout my career, I have built productive, collaborative relationships and worked effectively across organizational levels and functional areas. Selected contributions include: • Delivered an immediate and sustained 40% increase in Pay-Per-Click (PPC) inquiries by defining and executing Grantham University’s first-ever national brand strategy, focused on higher levels of student success. • Created customized marketing strategies and provided support to streamline complex business structures across as many as 80 separate entities.• Centralized the marketing function across 60 Kaplan campuses and 20 independent brands; rebranded the organization, established standardized processes, consolidated vendors, and strengthened compliance.• Created “Five-Star Award” as part of consolidating 60 Kaplan campuses; established requirements and standards of performance to qualify for rebranding leading to excitement, performance improvement, and desire for the change. • Generated $15M in savings within the 1st year of hire by reducing Kaplan’s cost-per-acquisition 9%.• Successfully managed multi-channel advertising budgets ranging from $5M to $85M annually.• Modernized Spartan College’s 85-year historical brand, creating new relevance, vibrancy, and opportunities for expansion.• Developed and nurtured six new airline partnerships to provide training support and reimbursement benefits to students in pilot programs and Spartan College’s first-ever partnership for aviation maintenance programs.
Spring Venture Group
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Vice President Of Performance MarketingSpring Venture Group Dec 2024 - PresentKansas City, Missouri, Us
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Senior Director Of Performance MarketingSpring Venture Group Oct 2021 - PresentKansas City, Missouri, UsResponsible for planning, developing and implementing the external and internal affiliate programs through all phases, including brainstorming, launch, ongoing maintenance, monitoring, marketing, reporting, optimization and analysis. Includes recruiting, onboarding, and managing a large network of performance-based marketing partners, developing deep relationships, leveraging the latest in direct response marketing and scaling efficient affiliate programs for leading direct-to-consumer brands.
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Marketing ConsultantAimee Brown - Marketing Consultant Nov 2020 - Present▪ Launched consulting firm specializing in providing marketing support in marketing strategy, product development, market research, analysis, campaign development, department reviews, and more.▪ Retained by University of Southern California as a subject matter expert to conduct market research, as well as pricing and competitive analyses in preparation for new product launches.▪ Thought leader and advisor to pre-startup technology development firm; review product iterations and provide feedback to inform product development, identify issues, and speed time-to-market.
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Vp MarketingGrantham University Oct 2017 - Nov 2020Little Rock, Arkansas, Us▪ Recruited as senior-most marketing executive to redefine and relaunch the Grantham University brand.▪ Defined marketing strategy, conducted research to identify desired audience segments, launched the University’s first national integrated marketing campaign and created a framework leading to improvements in brand awareness, lead generation, student population growth, and student success.▪ Prioritized areas/opportunities for improvement by evaluating current staff, vendors, processes, and creative assets. -
Chief Marketing OfficerSpartan College Of Aeronautics & Technology Oct 2013 - Oct 2017Tulsa, Ok, Us▪ Recruited by private equity owners to strengthen the marketing function; realigned and modernized the marketing strategy for the existing campus and created a framework to support planned multi-campus growth objectives.▪ Spearheaded rebranding of the organization with updated logo, messaging, website, signage, and more while maintaining the distinguished history and identity of the school.▪ Contributor in acquisitions, greenfield expansions, and post-merger integrations, as the organization grew from one to five schools in four years.▪ Significantly reduced marketing cost, improved efficiency, and increased profitability by optimizing/consolidating vendors and renegotiating contracts. -
Vp, Marketing And Admissions │Vp, MarketingKaplan Higher Education Jul 2005 - Aug 2013Fort Lauderdale, Florida, Us▪ Recruited to centralize marketing function, driving efficiency and enhanced support across 60 campuses nationwide.▪ Established compliance standards and developed/delivered training to all stakeholders; evaluated partners and selected best external agencies to provide services Kaplan-wide; renegotiated agency contracts to reduce costs.▪ Built and led centralized, 20-member team of marketing and admissions professionals; managed performance of more than 280 admissions staff at all campuses across the United States.▪ Drove improvements in productivity, efficiency, and costs by initiating organization-wide marketing strategy, processes, standards, and budgets. Consolidated number of vendors and renegotiated agreements.▪ Partnered with new Kaplan University Online marketing function on brand messaging. -
Vp, Marketing │ Director Of Advertising Managers │ Advertising ManagerCareer Education Corporation 2001 - 2005Schaumburg, Il, Us▪ Recruited to provide marketing strategy support to more than 40 campuses nationwide; worked with each campus marketing manager to drive lead generation.▪ Promoted to Director of Advertising Managers; directed five Advertising Managers supporting 80+ campuses. ▪ Promoted to VP; managed $80 million in annual marketing spend and leveraged in-house agency resources to achieve marketing objectives. Oversaw direct response advertising, creative strategy, media buying, budget, and forecast.▪ Defined and launched CEC’s first digital marketing strategy, built team, and delivered 20%+ growth year-over-year. -
Account ExecutiveMichael Walters Advertising 1998 - 2001▪ Recruited to expand the agency’s account focus from Real Estate Development and Construction to a more diversified client base; built a Healthcare and Education division from the ground up and provided support to new clients.▪ Increased billing by 30%+ and doubled the client base within three years.▪ Developed new business with major hospitals, rehabilitation facilities, and academic institutions including Advocate Christ Medical Center, Northwestern Medicine Central DuPage Hospital, DePaul University, Illinois State University, John Marshall Law School, and others.▪ Developed new clients and provided Account Executive support.
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Regional Account Representative │ Marketing And AdmissionsGenesis Healthcare Oct 1995 - 1998Kennett Square, Pa, Us▪ Promoted to oversee relationships, census management, marketing, and admissions for four facilities across the Chicagoland area after being recruited to fill a newly constructed, 200-bed rehab center from zero. -
Director Of Marketing And AdmissionsFairview Village Dec 1993 - Oct 1995▪ Cultivated relationships with physicians, administrators, and discharge planners at physician practices, geriatric medicine practices, and hospitals to develop referral sources. Conducted admission process with patients and families.
Aimee Brown Skills
Aimee Brown Education Details
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Uc San DiegoMarketing -
University Of Arkansas GranthamMba
Frequently Asked Questions about Aimee Brown
What company does Aimee Brown work for?
Aimee Brown works for Spring Venture Group
What is Aimee Brown's role at the current company?
Aimee Brown's current role is Senior Marketing Executive │ Marketing Strategy │ Digital and Social Media Marketing │ Integrated Marketing Campaigns │ Product Planning and Launch │ SEM │ SEO │ Lead Generation.
What is Aimee Brown's email address?
Aimee Brown's email address is ai****@****tan.edu
What is Aimee Brown's direct phone number?
Aimee Brown's direct phone number is +191883*****
What schools did Aimee Brown attend?
Aimee Brown attended Uc San Diego, University Of Arkansas Grantham.
What are some of Aimee Brown's interests?
Aimee Brown has interest in Cooking, Golf Snow Skiing Cooking Travel, Golfsnow Skiingcookingtravel, Snow Skiing, Golf, Travel.
What skills is Aimee Brown known for?
Aimee Brown has skills like Lead Generation, Marketing, Strategy, Marketing Strategy, Direct Marketing, Admissions, Business Development, Market Research, Enrollment Management, Direct Response, Advertising, Financial Services.
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