Aimee Burchard Pearson, Msml Email & Phone Number

Washington, District Of Columbia, United States

Responsible for the successful planning and production of the organization’s marketing and communications materials. Actively assists the Director of Marketing to strategically manage the marketing department.

Core Focus: Key leadership role in managing all projects and creating content for marketing department. Successfully setting strategic goals and executing workflow. Increased team productivity by streamlining processes. Key Contributions:• Project design and management of department’s production schedule with more than 40 major projects and 1000 deliverables annually• Liaise with other teams and directors to educate and influence more efficient cross-team workflows, promoting positive interdepartmental relationships• Create onboarding protocols, administer training for team growth and retention, mentor staff• Collecting, analyzing, and interpreting data on customer experiences • Associate editor of quarterly member-focused magazines and annual report• Creative direction for communications materials and visual brand manager• Manage relationships and negotiate pricing with vendors• Manage budget and accounts for marketing department• Lead team in creating and designing content for social media, developing content calendars, and reworking current social media presence• Managing communications initiatives

Washington, District Of Columbia

Washington D.C. Metro Area

Seattle, Wa; Chattanooga, Tn; Washington, Dc

Core Focus: Fine art photographer in the wedding industry for over 10 years. Worked closelywith clients to capture heirloom moments and custom-styled portraiture.Key Contributions:• Planned and produced portrait and wedding photography to tell customer stories• Implemented photoshoot styling, photo retouching and editing in Lightroom and Photoshop• Writing, editing, and creating content, design, and layout for websites, blogs, brochures, and invitationsfollowing current design trends; styled products for editorial layouts and social media• Envisioned and executed corporate branding, identity packages, logos, and data visualizations• Composed custom calligraphy for invitations and events• Styled products for editorial layouts and social mediaaimeeburchardpearson.com

Seattle, Wa

Core Focus: Designed and implemented strategies key to business success, doubling production and profits within six months. Oversaw hiring, training, and management of staff to reduce pervasive toxic workplace behavior and high turnover. Implemented core values and coached owner to create a positive, steady, and healthier office environment.Key Contributions:• Developed and administered business strategy, conducted marketing audits, expanded media relationsReworked hiring and onboarding processes, reducing chronic turnover from 375% to 12.5% in four months• Coordinated and created advertising campaigns (Instagram and Facebook, billboards, transit, email), designed new logo and branding, achieving wider audience reach and attracting new customers• Managed social media, cultivating the most followed Instagram account in the regional market• Liaised between multicultural team members with intercultural communication skills, inspiring team growth and boosting employee morale

Chattanooga, Tennessee

Core Focus: Designed magazines cover-to-cover, working on several at a time for clients in the medical and architectural fields, including MD News, Life & Health, Healthcare Insight, and Builder Architect. Key Contributions:• Designed magazines on the B2B side of the company with recurrent deadlines• Ensured brand integrity by acting as a gatekeeper for the standards of multiple client assignments• Reviewed and edited print and digital format documents for publication• Facilitated brand awareness by acting as a social media manager & content curator

Chattanooga, Tennessee Area

Worked as a contract designer here during part of the period between graduation and my position at True North Custom Media. Projects ranged from the Krystal company, Cellular and Fiber optic companies, MAPCO gas rewards program, to McKee Foods, etc.

Core Focus: Redesigned branding for the department and upheld brand consistency acrossall marketing efforts. Conducted surveys and marketing audits to ensure best avenues to reachstudents when advertising events and opportunities.Key Contributions:• Supervised design and streamlined production requirements for all office publications• Directed all creative activities including project timelines and contract work• Spearheaded and implemented topical and design theme, overseeing 2011 Convention advertising

Graphic designer and editor

Master Of Science - Ms, Management And Leadership

Bachelor Of Science (B.S.), Mass Communications: Advertising

Associate Of Science (A.S.), Graphic Design