Aimee Campbell Email & Phone Number

New York, NY, US

Offering corporate communications services to clients looking to elevate their reputation. Services include: media strategy, media relations, executive communications, crisis/issues management, corporate communications, internal communications and more

Arlington, Virginia, US

• Oversaw brand, corporate and internal communications strategy for Lidl US
• Secured high profile media placements and interviews for key executives including the CEO, Chief Customer Officer and VP, Marketing in publications including CNBC The Exchange, The Wall Street Journal, The Kitchn.
• Developed and executed corporate and CEO LinkedIn strategy o Corporate LinkedIn achieved 10% follower growth organically per quartero Corporate LinkedIn saw average impressions rate at 14% per post
• Oversaw PR agency relationships and conducted pitch for new AOR
• Managed CSR and sustainability initiatives and communications program including donations to local food banks tied to grand store openings
• Secured meetings with key political stakeholders to advance Lidl US’ agenda and prepared executives for engagements

Baltimore, Maryland, US

• Built corporate communications function from scratch including sustainability communications, global crisis and issues management, DEI communications and executive communications functions
• Developed and executed CEO communications strategy for three CEOs, including interim CEO which resulted in over 90% positive or neutral media coverage in a two-year period
• Served as communications leader on COVID-19 vaccine communications for 15,000 global teammates
• Developed Under Armour’s first ever corporate narrative; refreshed with key leadership changes
• Drafted scripts and talking points for CEO, COO and Chief Product Officers for both internal and external engagements
• Oversaw communications strategy for Global Town Halls and other global events

Toronto, Ontario, CA

Providing freelance consultancy services to Proof and their clients on strategic media relations

Provided freelance communications, writing and public relations support for a variety of clients across industries including sustainability and entertainment Developed communications strategy, messaging and thought leadership plan for ENT! Marketing

New York, NY, US

• Developed and launched StubHub’s global purpose program, #TicketForward which resulted in StubHub dominating SOV in media by 95% versus competitors in Q2 2019; email sent to over 8 million subscribers, 1,300 page views.
• Lead StubHub’s $1m charitable foundation and giving to multiple partners around the world
• Identified charity partners (Make-A-Wish & Mr. Holland’s Opus Foundation) and implemented #TicketForward program for StubHub’s 1,500 employees around the world
• Managed creative development and execution of at least 1 event per month for employees and media in North America, Europe and Asia
• Oversaw external PR, events and digital agencies and delivered programs under budget
• Secured over 350 pieces of #TicketForward media coverage in top tier U.S. and international media in 2019, including Forbes, Inside Edition, Yahoo!, The Sun (UK), CTV (Canada), CP24 (Canada), Huffington Post Spain and.

New York, NY, US

• Developed communications strategy for protecting StubHub and the resale industry’s reputation across the globe
• Lead communications (internal, media, partner, seller and customer) surrounding the UK’s Competition and Markets Authority investigation into resale industry, leading to 50% less negative media coverage than our.
• Managed relationships and events with third party organizations, such as Sharing Economy UK, Which?, NetChoice, Sports Fans Coalition and Fan Freedom to protect the industry and StubHub’s reputation
• Served as spokesperson for StubHub in top tier U.K. and European media including BBC Radio and Good Morning Britain
• Trained and briefed International GM, UK CEO, Germany GM, Head of UK Music and Head of UK Sports for media interviews across Europe and the U.S.
• Served as spokesperson for meetings with Congress at first StubHub fly-in in Washington DC

New York, NY, US

• Managed international communications strategy, messaging and internal communications surrounding StubHub’s acquisition of Ticketbis in 4 major markets (U.S., UK, Canada and Spain)
• Managed press office for the UK and Germany
• Scheduled media briefings with UK journalists to educate them about StubHub (met with over 30 journalists from July-Dec 2015)
• Hosted journalists at various live events and briefed them on StubHub and industry issues
• Managed all reactive media queries and drafted statements in response, approximately 10 per week
• Responsible for serving as key point of contact for StubHub’s PR agencies (Edelman, H&K and Red Consultancy, MWW PR)

London, England, GB

• Managed teams of five or more junior staff to strategically advise key clients including the National Football League (NFL) International, Faccenda Foods, British Beer and Pub Association, British Insurance Brokers.
• Advised NFL International on media and public affairs strategies to build support for an NFL team in the UK, including leading the development of an economic impact report which was featured in all of the UK’s national.
• Lead the PR team’s largest account, the European Commission’s DG Enterprise and Industry’s European Enterprise Promotion Awards, the SME Assembly and European SME Week, representing over $600K in fees
• Served as a personal manager for a Researcher, managed the Hanover intern program and served as a mentor for 3 Consultants, 2 Researchers and 2 PR interns
• Provided strategic counsel for clients in times of crisis, such as outbreak of bird flu for Faccenda Foods
• Developed key messaging and Q&A for the Chief Executive of UK Broadband ahead of an M&A deal

London, England, GB

Managed one of the largest accounts for Hanover’s reputation team, the European Commission’s DG Enterprise and Industry’s European Enterprise Promotion Awards, the SME Assembly and European SME Week; provided strategic advice on social media accounts; managed social media in 5 languages, a website in 23 languages and a blog for the Open Government.

London, England, GB

Responsible for securing media coverage for clients from a variety of sectors including security, financial services and government/third sector; co-managed team for a pan-European project on entrepreneurship promotion for DG Enterprise and Industry (European Commission); served as main journalist point of contact for 45 journalists from around Europe at.

New York City, New York, US

• Coordinated Ketchum’s network for global & European projects including the global EF Education First (EF), award-winning FedEx Panda Express campaign and StubHub UK launch
• Drafted press materials & toolkits for clients and network
• Secured interviews & conducted media relations on behalf of clients, highlights include: interviews with the Financial Times & The Times for Sennheiser on counterfeiting, feature with the MailOnline including comment.
• Placed executives from IBM, Astellas Pharma Europe & StubHub at industry conferences to enhance corporate reputation
• Prepared and presented at new business pitches
• Managed intern program for corporate team

New York City, New York, US

Media monitoring for clients from a broad range of sectors, including government, technology, retail & logistics; coordinated Ketchum’s network for global & European projects including the award-winning FedEx Panda Express campaign; drafted press materials for clients such as EF, StubHub & Booz&Co; prepared and presented at new business pitches; placed.

Firenze, Italy, IT

Translated news stories from Italian to English; wrote editorial content for Florence's largest English-speaking newspaper; drafted scripts and appeared in videos about life in Florence

Developed strategic communication campaign; provided public relations consultation; wrote press materials

Provided customer service in tennis retail store, including fitting customers for apparel, greeting customers and handling customer relationships; yielded record sales day during the period of owner’s absence; created with the owner the “Perfect Fit, Feel and Fashion” campaign, which resulted in a television advertisement; designed store displays and.

Harrisonburg, VA, US

Managed executive board; implemented workshops & planned annual banquet; facilitated weekly meetings; recruited new members; served as official chapter delegate to national events

Wrote and edited press material for 10 clients; pitched clients to magazine editors and writers; oversaw social media for all clients; created media lists

St. Charles, IL, US

Pitching campaigns to partners; drafting of press material for non-profits

Harrisonburg, VA, US

Provided personalized visits & tailored tours to specific student needs; selected to be featured in student life guidebook; called on frequently to conduct tours after-hours

Coached soccer skills to youth players, assisted in web design, camp pamphlet development, camp registration and sponsorship development; coordinated camp apparel; conducted player evaluations; developed soccer drills which enhanced experience for players

Master Of Arts, Political Science- European Union Policy

Bachelor Of Arts, Communication Studies, Public Relations

Education record