Aimee Clements Email & Phone Number

Orlando, Fl, Us

Lake Mary, Florida, United States

Orlando, Florida, United States

★ Operated 100+ person in-house marketing and advertising agency for Universal, managing a $12M operating budget with planning and execution of $200M+ of annual marketing and sales programs. ★ Oversaw 45 campaigns and 11,500 internal agency projects annually, achieving all milestones and deliverables on-time and within budget. Secured $15M in savings.★ Directed five departments engaged in Resource Management, Project Management, and Brand Standards operations; also strategic partnership development and program execution with Licensed Partners and Intellectual Properties, Global Promotions Activation. ★ Launched 32-person Project Management department from the ground up to support the Orlando Sales and Marketing teams, and later extended support to other domestic and international locations.★ Amplified Universal Parks brand messaging and audience reach with integrated communication strategies for over 160 partner programs and inclusion in $120M of leveraged media, through groundbreaking co-branded third-party promotional campaigns.★ Facilitated an Executive Strategy & Creative Review meeting to present high-dollar campaigns and projects to the CMO for approval.★ Worked with outside agencies, vendors, and strategic partners, managing relationships, contracts and scopes of work. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT UNIVERSAL ORLANDO RESORTUniversal Orlando Resort consists of two theme parks, a water theme park, a shopping and dining entertainment complex, and eight hotels.

Orlando, Florida, United States

★ Following a restructuring of the Sales and Marketing organization, promoted to a new role to establish a self-subsidized internal creative resource agency. Expanded creative team capacity over 100% in first year, and more than 200% in second.★ Modernized and optimized campaign and project resourcing, tracking and reporting processes through implementation of workflow and asset management software systems (Workamajig, Workfront, Caspio, XDAM) along with Agile, Waterfall and blended templates and defined workflows.★ Cultivated relationships, refined asset approval protocols and negotiated agreements of marketing use for over 80 top entertainment brand intellectual property owners that increased approvals, incidents of licensee use while improving speed-to-market.★ Established brand usage guidelines, branding resources and brand assurance review protocols across all domestic and international Universal theme parks.★ Initiated Creative Traffic Department which lowered manager administrative time by 25% and improved project tracking visibility and on-time deliverables.★ Championed adoption and implementation of digital asset management, empowering access to over 6 million assets and four years of marketing project files.★ Designed and deployed Licensed Partner Tracking Workflow database to automate, reference search and archive documentation of intellectual property usage, feedback, approvals and denials.

Orlando, Florida, United States

★ Led team of 14 account executives and 24 creative professionals, with authority to hire freelancers and agencies to meet demands, in the development of consumer and trade campaigns to achieve marketing attendance goals. ★ Drove development of digital and print advertising strategies, developed and implemented SEO techniques to maximize internet traffic and presence.★ Cultivated and maintained strategic alliances with key partners and vendors.★ Exceeded attendance plans by double digits on new attraction product launches: Wizarding World of Harry Potter, Despicable Me, Transformers 3-D.★ Drove 92% occupancy in inaugural year of Universal’s first value category hotel launch (Cabana Bay Beach Resort; 1,200 rooms).★ Achieved first +1MM incremental attendance milestone for separately ticketed event (Halloween Horror Nights 20th Anniversary).★ Re-branded Annual Pass program and introduced new passholder product and flexible payment option contributing to quadruple passholder base growth. ★ Improved departmental employee satisfaction survey ratings 9 points above Marketing Team average and 5 points above company average.

Orlando, Florida, United States

★ Supervised as many as eight account executives developing marketing campaigns promoting new attractions, annual special events, and ticket/package offers across Universal theme parks, on-site hotels, and the entertainment complex.★ Executed advertising campaigns for over 50 annual events as well as the debut of eight new attractions.★ Delivered improvements in the report and react procedure, increasing response rates for direct response media to Florida residents by 21%.★ Increased sales of 2-park tickets at the gate by 28% by redesigning messaging.★ Implemented a $1.5M network of digital signage and displays throughout the resorts, and established standards and best practices for creative messaging and scheduling.★ Introduced an online creative resource library that reduced paper requests by 70% and creative resource fulfillment time by 90%.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT UNIVERSAL ORLANDO RESORTUniversal Orlando Resort consists of two theme parks, a water theme park, a shopping and dining entertainment complex, and eight hotels.