Consultancy on demand - current projects include Growth / Performance Marketing, Digital Acquisition, Media Planning, Web Development and agency management

Brand marketing lead of two sport & digital led formats within Stonegate’s managed estate, I drive sales and consumer loyalty through tight control of our offer, digital footprint, and targeted reasons to visit. Currently delivering sales growth, driven by performance-led campaigns aligned to consumer needs, and focussed product & pricing control.

Owner of Marketing Strategy, Business Planning and internal / external communications for 750,000 consumers and 1000 clients of ROUND app - the UK's favourite Order and Payment app.Including strategic release of new developments and app functionality to make ROUND the best product solution for Independent and Managed hospitality venues across the UK; consumer / user engagement within app usage and across all social media platforms.Custodian of all B2C and B2B communications to drive market penetration in new and existing markets, and consulting with the development board for future product proposition to remain competitive and market leading. My mission: to add value and benefit to our users and clients through technology. Driving operational efficiencies and a positive carbon footprint, whilst driving incremental sales, offering better customer service and building consumer understanding to future-proof their business.

Reporting to the Marketing Director of the largest pub group in the UK, I am accountable for the development and execution of our Leased and Tenanted retail marketing strategy and the transformation of digital marketing.Leading a team, l drive the retail agenda across our Leased and Tenanted business to continue the group’s development, keeping focus on the publican needs, the consumer experience, and staying passionate about making our pubs a great part of the local community.

Responsible for all marketing strategy and execution across the largest division within Vertu Motors, the UK's 5th largest car retailer. Reporting into the Divisional Operating Director and Chief Marketing Officer, I managed the end to end B2C and B2B marketing planning and implementation across 2 national brands and 5 manufacturer franchises (a total of 27 sites), tailoring the strategic direction across macro and micro markets, for retail, specialist and commercial sales across both New Car and Used Car markets. One of my key skills in making this role successful was agility - remaining focused on supporting the wider divisional and business need, while also supporting sites locally to maximise their market potential; not just short / mid term across business and customer sales, but also long term through after-sales and servicing. Managing a multi-million pound budget, I planned, bought and supervised the creative direction of all media across ATL and BTL channels. During the first 6 months of this role, I identified the need to rationalise the media mix to balance traditional and digital channels, and in doing so made a 15% cost saving YOY, whilst increasing our reach +316%. My passion is developing teams and building a strong and supportive network, and in this role I was able to hone those skills in a large scale, hugely reactive and fast moving environment. As a result managing several direct and indirect reports, including multiple agencies, our divisional marketing performance improved YOY, outperforming market expectations. In addition to my normal responsibilities, I actively seek out new challenges and was also part of two group wide steering groups. One to activate and support the development of our future leaders. And another to redefine the creative and operational sales and marketing strategy within improvement businesses.

Leading the digital comms team, I am responsible for all TV and digital media buying, and our digital comms strategy including social media and public relations for Vax UK brands. I develop effective digital, TV, mobile, social and PR campaigns from a brand awareness and direct response lens. Initiatives include long term media planning, sponsorship / partnership / endorsement programs, programmatic display ads, retargeting, social media, press relations, press event management, mobile and campaign web landing page designs.Key responsibilities:- Long term media planning & strategy across 3 British floorcare brands (Vax UK, Oreck UK and Dirt Devil UK)- Budget holder for all TV and Digital media purchasing (including Social Media & PR)- Identifying and implementing powerful partnerships, sponsorships and celebrity endorsements- Through the funnel support of marketing campaigns to drive brand awareness, loyalty and direct sales- Programmatic display advertising planning & evaluation- Social Media strategy and communication leadership - Public relations strategy and crisis comms management, including comms development and media training for UK business- Multi agency management and collaboration (all TV / media and specialist digital comms)- Product NPD / product priority cascade to wider marketing team and key agency stakeholders - Campaign ROI across multi channel and setting sales driven targets for wider team

Reporting into the Head of Category in Cordless division, I am responsible for the management of Vax UK premium Cordless range, including the proposition and launch of new products.I own the largest and most diverse portfolio P&L in the business, delivering more new market leading products and growth than any other within Vax UK.Covering product, marketing, supply and sales, this dynamic role presents the opportunity to bring new concepts from business buy-in to retail launch, and strategic management of existing product in the UK's most competitive vacuum market. With large growth targets and tactical pricing strategy, my category is growing ahead of the market in share volume and value. I drive the marketing strategy and execution for my category, including ATL and BTL retail and digital channels. Includes international travel to maintain project timelines and best production, and working internationally with the wider parent company (EMEA) across timeline critical product launches and cost negotiations.

Managing the comms team, I drove and delivered all customer facing communication for Vax and Dirt Devil UK. Following the product life-cycle and new launches to market, my role understood the need of the customer, design direction and market leading claim for product placement, packaging and delivery of rich media assets to support. Rich media includes all product photography, videos and rendering assets for communicating product effectively.From product concept stage, through to production and delivery, I worked cross-functionally with Category Management, Insight, Design, Legal and Creative teams to ensure we landed the best possible messaging for each product we launched, across multiple floorcare categories. Working on a global level, alongside the US contingent, I developed all packaging concepts for Vax UK domestic products, with the consumer journey top of mind. And fed that into our International team for further rest of world launches. As MarComms representative to the rest of the business, and as the central lead in communication, my role supported all other functions feeding into Sales, National Advertising, Digital and PR to develop and improve our communication and consumer position.

Responsible for all B2B PR and brand awareness for Ricemedia, including CSR community engagement. Building the marketing strategy and KPIs for short and long term, I support the growth and profile of the company as an SEO marketing performance agency. One of the leading digital agencies in the UK, Ricemedia have a wealth of clients, from big brands to local businesses. Through targeted networking, press and media engagement and hosting training seminars within the Digital Industry, my role projected organic growth and communicates success, and longer term is set to win new business.In addition to my brand awareness projects, I curated and implemented content for the webpages, blogs and client strategy requirements, and I authored technical white papers. I also supported new product and investment strategy for sister company Once Byten, creator of Paul McKenna's Hypnosis App (reached No1 in the UK chart) and shopping app Taggr.

Reporting into the Marketing Director, I was responsible for the development, management and protection of the brand proposition and driving that strategy through all marketing comms above and below the line, to build brand awareness, strong loyalty and affinity with our customers and ultimately drive sales and customer retention. From launch, I worked cross-functionally across various teams, ranging from board to assistant level in order to deliver the best end to end campaigns. As well as direct / indirect internal reports within this role, I managed several agencies for shoot production, customer / market research and insight, and digital, social and online development.

This widely scoped role allowed me to redirect Tu strategy internally and externally to re-position ourselves in the clothing market. Predominately focussed on the instore customer experience, I managed all end to end campaigns (including Gok for Tu range) from production at shoots to execution in store, and colleague training. My comms experience developed in this role to assisting on managing the Tu Seasons magazine, supporting build of the new Tu website and the brand social / digital presence.

I joined the Sainsbury's Customer Marketing Scheme in 2008. Starting in a retail store placement, I practised management in all departments from fresh food and checkouts, up to deputy store manager training. Following 9 months in store, I joined the Internal Communications team to manage part of the annual colleague engagement conference at the NEC. I looked after the 'Colleague Cook Off' - a Masterchef Roadshow experience for our budding foodie colleagues! And also supported the colleague awards scheme from entries to the (celeb hosted!) award ceremony.After 7 months in Internal Comms, I moved into the Corporate Responsibility and Sponsorship team as Assistant Active Kids and Comic Relief Scheme Manager. Working across roles, I supported the Active Kids scheme by building the website, managing all colleague engagement and in store marketing. And I supported the Comic Relief partnership by managing all colleague fundraising and public 'Sport Relief' events, as well as instore execution. Following 6 months in this rotation role, I moved into the instore marketing team as the Value Marketing Manager. I was responsible for delivering the 3 weekly value cycle. From managing photography and studio through-flow, and various trading categories and external suppliers for product nominations, I delivered and developed the value process for 6 months, alongside campaign managing several seasonal events.