Bilingual visual storyteller and collaborator leading digital and creative teams to drive engagement, increase sales, and move consumers. A flare for conceptualizing and solving complex design challenges for a wide range of industries from award-winning companies to startups. Known for connecting consumers with the heart of brands. Strong communicator with fluency in Spanish and English. Certifications in web design and UI/UX. Some of my accomplishments include:- The design and animation of several bilingual (English and Spanish) web banner ads, saving the marketing department $17,000 in vendor fees, and 3 weeks of work.- The content design for 5 publications in the hotel industry that generated $500,000 in annual revenue.- The creation of automotive marketing collateral for "Big Events" held at automotive dealerships in the United States, Caribbean, Central, and South America, contributing to approximately $1.5 million per year in profits. Ideation | Typography | Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, After Effects, Premiere Pro, Animate) | Figma | Sketch | Keynote | Microsoft Office Suite (PowerPoint, Word, Excel) | Art Direction | Responsive Design | User-Centric Design | Interactive Media | Visual Storytelling | Storyboarding | Social Media Design | Motion Graphics | Video Editing | HTML5 Web Banners | Design Mockups | Infographics | Branding | Brand Consistency | Brainstorming | Prototyping | Presentations | Campaigns | Storyboarding | Print | Communication | Marketing Collateral | Color Theory | Healthcare | Pharma | Research | Time Management | Problem Solver | Decisive | Collaborative | Inclusive | Empathetic | Attention to Detail | Resourceful | Multi-TaskerPortfolio link: aimeecruz.com
Listed skills include Advertising, Adobe Creative Suite, Art Direction, Indesign, and 26 others.