Aimee Davis Email & Phone Number

Madison, Wisconsin, Us

- Collaborates with the executive team to define Alliant Energy’s overall strategic direction, goals, and objectives.- Responsible for leading cross-functional engagement with sales, engineering, and product strategy teams to align on strategy in pursuit of best-in-class customer experience across the organization. Serves as the company steward of overall customer satisfaction.- Develops marketing growth strategies for the company’s products by understanding the target market and customer requirements, collaborating on product strategy, creating competitive differentiation through value proposition development, understanding market trends, and measuring results.- Directs the Customer Operations team in all areas of responsibility, including understanding customer perspective, industry changes, regulatory developments, continuous improvement and optimization. - Develops and implements a comprehensive multi-faceted customer experience strategy across touchpoints. Identifies and understands customer value drivers.- Directs planning for impact of legislative changes in the areas of customer billing programs and methodologies, and credit and collections policies. Responsible for full compliance to all regulatory rules, customer privacy and billing accuracy.

Madison, Wisconsin, Us

As the senior-most executive for both marketing and communications, oversee customer experience, marketing, communication, community affairs, and branded strategies that drive organic growth. Partner with the CFO to develop the corporate narrative for investor related communications, and with the CIO to design and integrate new MarTech investments supporting the customer and employee experiences. Also responsible for integrations of company acquisitions into the overall company brand and culture.Executive achievements:⇨ Launched lead generation strategies for the Commercial and Industrial segment that delivered 2x target⇨ Redesigned customer experience: identified 16 target customer journeys across 10 personas, which informed MarTech investments over three years; designs informed multimillion-dollar O&M savings⇨ Increased NPS by 250% in four years and measured 33% higher than industry standard⇨ Personified the company’s brand identity, which increased consumer affinity despite lack of consumer choice⇨ Designed a cross-business approach to product development and offer optimization for high-priority customer segments

Kingsport, Tennessee, Us

Leveraged brand storytelling platforms (video and original animation) to connect material innovations from Eastman to brand owners to consumers. (B2B2C) Engagements designed to increase the specification of Eastman materials in consumer retail product lines such as housewares, clothing, durable goods, packaging and more. Campaigns included market development and sales materials for Consumer brands to increase shelf space with box box retailers, accelerating growth over competition. Executive achievements:⇨ Recruited a portfolio of subject-matter experts in material science, then paired these experts with CPG brand leaders to advance innovation, design, and education⇨ Created new, in-house brands for large retailers in North America, leveraging company’s material innovations

Kingsport, Tennessee, Us

Spearheaded vision and strategy for global marketing communications, new product naming development and brand positioning, and market activations. Led marketing communications and channel activation strategies in a wide variety of markets: medical device, transportation, aviation, building and construction, fashion and fiber, nonwovens, coatings, tires, and animal nutrition. Executive achievements:⇨ Designed new capability, and globally launched new leads management program across 16 businesses in 60 countries (Salesforce)Drove consistent 5% YoY increase in corporate brand evaluation over 5 consecutive years⇨ Developed the Never Before branded campaign to support the launch of Avra™ performance fiber to the performance athletic market⇨ Co-developed Innovation Day 2018, an immersive investor event experience⇨ Directed large scale corporate and product level brand integrations as a result of acquisitions

Note: Eastman Chemical acquired Solutia Inc. on July 2, 2012; held this position concurrently with the Global Marketing Communications Manager role for a period of three years. Led a five-person team that drove commercial sales and marketing account plans with 200 key customers in 15 countries. Owned market models, product roadmaps, and market development programs for the architectural glass segment in North and South America; launched five new product lines over five years, exceeding organic growth targets.

Owned global brand strategy (art direction, promotion plans, PR, and go-to-market launch strategies) for the architectural, automotive, and photovoltaic segments in the Solutia Saflex business. Developed integrated, multichannel marketing plans that utilized direct mail, web marketing, social media, product bulletins, advertising, brochures, and newsletters.

St Louis, Missouri, Us

As a member of the executive management team, developed and executed the public relations, communications, and seasonal fundraising plans that supported the nonprofit’s continued growth. Most notably, spearheaded the first-ever employee recruitment campaign: leveraged partnerships with regional radio and TV stations and established a media council to secure donated media space and run a large ad campaign with radio, billboards, and TV spots.

Certificate, Executive Leadership Series

B.A., Communications Arts

Signature Leaders, Leadership Development