Aimee Davis Email and Phone Number
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I am an optimistic architect of creative customer strategies, an expert in customer experience strategies, and an executive steward of corporate reputation and customer satisfaction. I lead teams to develop compelling stories, connect people with products and services that will improve their lives, and discover new ways to create value for employees and customers alike. My career experience is diverse, with rich leadership experience in the architectural, automotive, aviation/aerospace, consumer packaged goods (CPG), energy, pharma, packaging, industrial, medical devices, animal nutrition, and nonprofit sectors including the arts and human services.In addition to marketing excellence, I am also committed to developing incredible people and inspiring future leaders. As a capability builder and mentor, I connect each person’s strengths to their passions so they can deliver the best work of their careers. I also have served as a board member at mission-driven nonprofits and industry associations.Career Highlights:✔ Delivered hundreds of effective, creative, and practical marketing strategies, campaigns, platforms, and programs that multiplied customer value, accelerated revenue generation, and enhanced company reputation in the global marketplace.✔ Developed a brand campaign for Alliant Energy that cultivated brand affinity in a sector with limited consumer choice. This campaign increased NPS by 30 points with exposed customers.✔ At Eastman Chemical Company (formerly Solutia), founded the biannual World of Color competition, which invited architects and designers to discover new ways to use Eastman’s unique product offering in their work. This event was an instant success and generated ~400% ROI in its inaugural year.FeaturedAlliant Energy Executive Bio | Aimee Davishttps://www.alliantenergy.com/aboutus/whoweare/ourleadership/aimeedavis
Alliant Energy
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Vice President (Head Of), Marketing, Communications And Customer OperationsAlliant Energy Mar 2024 - PresentMadison, Wisconsin, Us- Collaborates with the executive team to define Alliant Energy’s overall strategic direction, goals, and objectives.- Responsible for leading cross-functional engagement with sales, engineering, and product strategy teams to align on strategy in pursuit of best-in-class customer experience across the organization. Serves as the company steward of overall customer satisfaction.- Develops marketing growth strategies for the company’s products by understanding the target market and customer requirements, collaborating on product strategy, creating competitive differentiation through value proposition development, understanding market trends, and measuring results.- Directs the Customer Operations team in all areas of responsibility, including understanding customer perspective, industry changes, regulatory developments, continuous improvement and optimization. - Develops and implements a comprehensive multi-faceted customer experience strategy across touchpoints. Identifies and understands customer value drivers.- Directs planning for impact of legislative changes in the areas of customer billing programs and methodologies, and credit and collections policies. Responsible for full compliance to all regulatory rules, customer privacy and billing accuracy.
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Vice President (Head Of) Marketing, Corporate Communications And Community AffairsAlliant Energy Dec 2018 - Apr 2024Madison, Wisconsin, UsAs the senior-most executive for both marketing and communications, oversee customer experience, marketing, communication, community affairs, and branded strategies that drive organic growth. Partner with the CFO to develop the corporate narrative for investor related communications, and with the CIO to design and integrate new MarTech investments supporting the customer and employee experiences. Also responsible for integrations of company acquisitions into the overall company brand and culture.Executive achievements:⇨ Launched lead generation strategies for the Commercial and Industrial segment that delivered 2x target⇨ Redesigned customer experience: identified 16 target customer journeys across 10 personas, which informed MarTech investments over three years; designs informed multimillion-dollar O&M savings⇨ Increased NPS by 250% in four years and measured 33% higher than industry standard⇨ Personified the company’s brand identity, which increased consumer affinity despite lack of consumer choice⇨ Designed a cross-business approach to product development and offer optimization for high-priority customer segments
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Director, Design And Downstream EngagementEastman Chemical Company Feb 2014 - Dec 2018Kingsport, Tennessee, UsLeveraged brand storytelling platforms (video and original animation) to connect material innovations from Eastman to brand owners to consumers. (B2B2C) Engagements designed to increase the specification of Eastman materials in consumer retail product lines such as housewares, clothing, durable goods, packaging and more. Campaigns included market development and sales materials for Consumer brands to increase shelf space with box box retailers, accelerating growth over competition. Executive achievements:⇨ Recruited a portfolio of subject-matter experts in material science, then paired these experts with CPG brand leaders to advance innovation, design, and education⇨ Created new, in-house brands for large retailers in North America, leveraging company’s material innovations -
Director, Global Marketing CommunicationsEastman Chemical Company Jul 2012 - Dec 2018Kingsport, Tennessee, UsSpearheaded vision and strategy for global marketing communications, new product naming development and brand positioning, and market activations. Led marketing communications and channel activation strategies in a wide variety of markets: medical device, transportation, aviation, building and construction, fashion and fiber, nonwovens, coatings, tires, and animal nutrition. Executive achievements:⇨ Designed new capability, and globally launched new leads management program across 16 businesses in 60 countries (Salesforce)Drove consistent 5% YoY increase in corporate brand evaluation over 5 consecutive years⇨ Developed the Never Before branded campaign to support the launch of Avra™ performance fiber to the performance athletic market⇨ Co-developed Innovation Day 2018, an immersive investor event experience⇨ Directed large scale corporate and product level brand integrations as a result of acquisitions
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Architectural Market Manager, AmericasSolutia Inc. Aug 2009 - Jul 2012Note: Eastman Chemical acquired Solutia Inc. on July 2, 2012; held this position concurrently with the Global Marketing Communications Manager role for a period of three years. Led a five-person team that drove commercial sales and marketing account plans with 200 key customers in 15 countries. Owned market models, product roadmaps, and market development programs for the architectural glass segment in North and South America; launched five new product lines over five years, exceeding organic growth targets.
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Global Marketing Communications ManagerSolutia Inc. Aug 2006 - Jul 2012Owned global brand strategy (art direction, promotion plans, PR, and go-to-market launch strategies) for the architectural, automotive, and photovoltaic segments in the Solutia Saflex business. Developed integrated, multichannel marketing plans that utilized direct mail, web marketing, social media, product bulletins, advertising, brochures, and newsletters.
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Pr & Marketing DirectorEasterseals Midwest 1998 - 2006St Louis, Missouri, UsAs a member of the executive management team, developed and executed the public relations, communications, and seasonal fundraising plans that supported the nonprofit’s continued growth. Most notably, spearheaded the first-ever employee recruitment campaign: leveraged partnerships with regional radio and TV stations and established a media council to secure donated media space and run a large ad campaign with radio, billboards, and TV spots.
Aimee Davis Skills
Aimee Davis Education Details
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Washington University - St. LouisExecutive Leadership Series -
Fontbonne UniversityCommunications Arts
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The Signature ProgramLeadership Development
Frequently Asked Questions about Aimee Davis
What company does Aimee Davis work for?
Aimee Davis works for Alliant Energy
What is Aimee Davis's role at the current company?
Aimee Davis's current role is Transformative Customer Operations Executive | Capability Builder | Customer Advocate | Authentic Servant-Leader | Certified Executive Coach.
What is Aimee Davis's email address?
Aimee Davis's email address is al****@****man.com
What is Aimee Davis's direct phone number?
Aimee Davis's direct phone number is +142322*****
What schools did Aimee Davis attend?
Aimee Davis attended Washington University - St. Louis, Fontbonne University, The Signature Program.
What are some of Aimee Davis's interests?
Aimee Davis has interest in Interior Design, Public Relations Personal, Professional, Health, Children, Cooking, Gardening, Education, Advertising, Singing.
What skills is Aimee Davis known for?
Aimee Davis has skills like Marketing Communications, Strategy, Marketing Strategy, Leadership, Marketing, Public Relations, Product Development, Direct Marketing, Advertising, Management, Strategic Planning, Strategic Communications.
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