Aimee Guzman Email & Phone Number

Chicago

• Conceptualized and executed brand collateral, including print, campaigns, gallery and office signage and art directed photoshoots.
• Collaborated with copywriters, designers, and social media team.
• Oversaw a team designers, consisting of in-house and external contractors.
• Maintained stakeholder relationships.
• Oversaw outside vendors such as printers, videographers, and sign installers.
• Developed new brand elements such as videos, motion design, social media tactics, landing pages, and photography.

Chicago, IL

• Conceptualized and executed marketing campaigns, print and digital publications, video, branding, social media campaigns all through a strategic lens
• Developed concepts based off client and stakeholder briefs, translating them award-winning projects
• Refined and evolved brand identity and expression across multiple channels
• Oversaw UX and design on corporate and consumer websites and work with development team on digital projects
• Drove the entire creative direction of the company with agencies, contractors, and internal junior designers as well as outlined project scopes and enhanced the functional knowledge of workflow processes for internal.
• Kept projects on track, managed deadlines and workloads of various team members

Los Angeles, CA

• Designed and implemented scalable brand design systems which consisted of logos,submarks, custom illustrations, patterns, typography palette, color palette, and brandguidelines for small businesses and ecommerce brands
• Designed and built websites using experience in UX design to guide decisions,consulted on overall website strategy and website content
• Communicated briefs and presented design concepts to clients
• Wrote copy to include in brand guidelines as well as taglines and website copy
• Developed an art director-meets-graphic designer approach to my work by blendingconcept and execution to achieve quality project results
• Managed and directed developers for website projects

Los Angeles, California, United States

• Leveraged solid background in web design, UX design, and branding to exceed clientexpectations while serving as both a branding consultant and website designer
• Designed website templates on Squarespace and Showit which fostered companygrowth and expanded scale of product offering
• Developed stellar reputation of the company by working with notable clients such asGirlboss, Create & Cultivate, Dallas Shaw, and Bianca Olthoff

Santa Monica, CA

• Laid groundwork to manage and execute multiple design projects while deliveringresults within timeframes in collaboration with printers and vendors
• Impacted driving force in designing for their digital publication (The Chalkboard Mag)as well as designed collaterals such as postcards, mailers, web ads and banners, weblayouts, social media graphics, and special.
• Influenced and improved branding presence by designing compelling artwork forprint, web, and promotional campaigns

Los Angeles, CA

Designed marketing assets for Los Angeles, Santa Barbara, San Diego region. Expanded the brand by creating new marketing materials and templates that could be easily re-used by their team of graphic designers and community managers.

Los Angeles, CA

• Conceptualized and designed collateral for publicity campaigns and other events for University-Student Union.
• Publicity campaigns include posters, banners, flyers, postcards, t-shirts and other collateral.

Burbank, CA

• Managed projects for the Director of International Publicity and Promotions at Warner Home Video
• Facilitated marketing and publicity promotions with Warner Home Video’s international affiliates
• Maintained theatrical new release reports, promotional reports, press kits, and other database files

Los Angeles, CA

• Facilitated donor, membership, and corporate sponsorship campaigns
• Coordinated social media marketing projects
• Assisted in coordinating events such as opening nights, press conferences and other special events
• Designed promotional material such as posters, postcards, flyers, ticket vouchers, and press kits
• Supervised and trained interns, volunteers, front of house staff, and temporary staff
• Coordinated rentals of rehearsal rooms, theaters, and grand lobby

Santa Barbara, CA

• Implemented and coordinated LGBTQIA student programs and events.
• Assisted students with LGBT research, group presentations, and other academic projects
• Designed promotional material for events and programs
• Collaborated with other campus entities including The Women’s Center, Queer Student Union, Friendly Undergraduate Queers In It Together, Chicano Studies Department

Los Angeles, CA

• Implemented new database of donors
• Compiled a fundraising portfolio of potential donors and corporate sponsors
• Provided administrative support to Artistic Director and General Manager

Los Angeles, CA

• Compiled a comprehensive portfolio of press clippings of productions from previous seasons
• Created databases of subscribes
• Contacted subscribers for donations, distributed reminders of plays and events
• Provided administrative support to the Director of Promotions, Director of Public Relations and Publications, and Subscriptions Manager

Bachelor’S Degree, Graphic Design/Visual Communication

Activities and Societies: President of GAUGE (AIGA Student Organization)

Ba, Dramatic Art, Lgbtq Studies

Activities and Societies: Resource Center for Sexual and Gender Diversity, Queer Student Union

Surface Design For Consumer Products

French, Theater, Literature, History

High School Diploma