• Led product marketing for the division's flagship SaaS tax compliance product, including go-to-market planning, competitive analysis, win-loss analysis, and positioning/messaging• Collaborated cross-functionally with product management, sales, learning & enablement, demand gen and client services to drive product success• Developed and executed content marketing strategies, identifying content gaps and creating content for each stage of the buyer's journey• Provided segmentation and persona-based messaging for demand generation activities, leading to double-digit growth year over year• Spearheaded customer advocacy initiatives, identifying customer testimonials and case study participants, and incorporating the voice of the customer across channels• Launched and supported the division's first API marketing initiative, promoting internal API-first strategies and products• Leveraged strong writing and storytelling skills to create content for social media posts, infographics, presentation decks, white papers, case studies, product web pages, webinars and other strategic content pieces• Contributed to the roll-out of new customer segmentation and buyer personas, creating and presenting sales training and tools in multiple formats• Participated in the contextual inquiry process leading to the creation of innovative new features based on customer insights gathered in the field

• Led the marketing communications strategy for new product launches, contributing to the overall go-to-market planning and execution• Developed and managed multichannel campaigns to support branding strategies, customer acquisition objectives and retention goals• Established and maintained cross-functional relationships with business partners including product management and sales• Managed marketing communications budget• Managed 1-2 copywriters• Recognized for superior performance through selection for high-priority initiatives, awards (Pacesetter Award, Achievement Club)