Aimee White Email & Phone Number

Seattle, Washington, US

As a passionate marketing and communications professional, I have been undertaking freelance consulting work in the Los Angeles area. I have been working with diverse teams and clients, including: Australian American Association, SXSW Festival, Australian Government, Forever 21, I Dog Too; providing marketing and communications strategies, creating.

Southern California’s no.1 wedding day pet care company, as seen on The Knot, Wedding Wire, and Style Me Pretty.

Washington, District Of Columbia, US

• Lead the Australian Government’s online presence in the United States, including online strategy and campaigns, creating original content, and establishing a brand and voice across social media and the web.
• Produced original social media content and multimedia products (including copy, Reels creation, capturing video and photos) for Australia’s Prime Minister, Foreign Minister, and Ambassador to the United States, along.
• Lead and delivered successful 'Mateship' campaign, celebrating 100 years of friendship between Australia and the United States. The campaign reached 111.5 million people on social media, #mateship trending on X.com.
• Lead and executed the online crisis communications and public messaging for the Australian Government throughout North America (including Canada) during the COVID-19 pandemic. Successfully positioned the Embassy as a.
• Project managed and lead a strategic rebranding initiative for the Australian Government's most-visited overseas website (usa.embassy.gov.au), 20% under budget. Leveraged user insights, market research, and Google.

Brisbane, Queensland, AU

• Trade & Investment Queensland (TIQ) is the Queensland Government’s global business agency for trade and investment. Based in Brisbane, TIQ is represented in 14 international offices and in eight key regional locations.
• Lead the online strategy and messaging for all international offices, including Australia, Europe, Latin America, Middle East, and Asia, working with translators and local experts to achieve cohesive and culturally.
• Authored and curated original social media posts representing key government figures, including the Queensland State Premier, Deputy State Premier, and International Trade Commissioners.
• Drove a successful lead generation digital marketing campaign, focused on client success stories to raise awareness and drive new business inquiries. The 6-month campaign saw a remarkable 500% surge in website visits.
• Lead and implemented a collaborative cross-Government social media content calendar to foster cooperation and shared messaging across agencies. This resulted in a 200% surge in online audience engagement for TIQ.
• Collaborated with designers and translators to develop strategic external communication pieces (brochures, flyers, and other marketing materials) to reach and resonate with global audiences.

Brisbane, Queensland, AU

• Corporate branding: Manage and maintain Griffith University’s brand identity across all in-house marketing channels and promotions (e.g. print collateral, campus and facility signage, and digital assets such as social.
• Marketing: Identify marketing opportunities (including brand activations) to promote Griffith University’s activities, facilities, programs and events while attracting and engaging new audiences
• Social media management: Authored and generated original content for the university's official social media channels, website, blogs, news releases, newsletters and publications.
• Email marketing: Executed targeted email marketing campaigns, including copywriting, to promote university campaigns and events
• Event management: Successfully executed end-to-end logistics for university-led activations and events (Open Days for prospective students, educational trade show booths, community events), including set up processes.

Brisbane City, Queensland, AU

• Campaign management: Project managed national digital marketing campaigns from implementation through to production
• Reporting and analytics: Provide post-campaign and event reporting, including lead generation and conversion metrics to the board
• Marketing collateral: Managed marketing collateral library and worked with a graphic designer to update and develop suite of brochures, posters, banners and online elements
• Events and sponsorship: Managed delivery of sponsorships and brand presence at events, trade shows and conferences such as the Grand Prix, Gartner Symposium and Cisco Live
• Email marketing: Creation and optimization of email marketing campaigns including copywriting, split A/B testing and database targeting
• Social media: Produced online and social media strategies to support active campaigns and drive traffic to the website and generate leads

Fortitude Valley, Queensland, AU

• Social media strategy: Developed integrated Enterprise social media strategy with Digital Marketing Manager and branded channels to align with corporate style guide and campaign initiatives
• Digital education: Conducted employee education workshops on best practice for Twitter and LinkedIn
• Email marketing: Developed email campaign initiatives for internal clients
• Reporting: Provided regular reporting and analytics across web and social media to upper management.
• Website management: Supported the Digital Marketing Manager with website campaign development and used Content Management Systems (CMS) to update corporate website
• Marketing campaigns: Assisted in a major name change project (QR National to Aurizon) lead by a small marketing team, across digital and non digital channels for both internal and external audiences

New York, NY, US

• Assisted the International Planning Director and Strategic Planners in monitoringthe competitive landscape both online and offline for high profile Internationalclients, including Proctor & Gamble, Swarovski, Moet and.
• Wrote editorial content for agency email newsletter “BeautyBuzz“, including overview of the competitivemarket landscape, competitor brand news, major product launches and new communication initiatives in the digital.

Brisbane, Queensland, AU

Assisted a funded social media research project, 'New Media and Public Communication: Mapping Australian User-Created Content in Online Social Networks', with research focused on categorizing and analyzing the Australian blogosphere to map online public communications across Australia.

Bachelor Of Business, Advertising & Marketing

Certificate In Digital Marketing, Digital Marketing

Bachelor Of Creative Industries, Communication Design