Aimee Horner Email & Phone Number

• Manage marketing automation for Recipient Services through Marketo, Salesforce Classic and Salesforce Health Cloud

Denver, Colorado, United States

Clients: TopFan, ServiceSource• Client launch and on boarding of the TopFan SaaS fan base CMS.• Manage email marketing and marketing automation through Pardot increasing open and click-to-open rates• Manage display advertising through Google Ads, Adroll and LinkedIn• Conduct regular email database cleanup and compliance checks• Manage monthly reporting for website, paid advertising, email and lead generation metrics

Field Service Management, SketchUp/Project Spectrum, Collaboration with Construction & Civil Engineering, Airport and Geospatial• Project management of digital projects including PPC, SEO, SEM, Google AdWords, Google Analytics, email marketing, social and website builds including copywriting of advertisements for the Field Service Management, Construction, Aviation and Surveying industries• Managed projects from start to finish including writing creative briefs, creating scopes of… Show more Field Service Management, SketchUp/Project Spectrum, Collaboration with Construction & Civil Engineering, Airport and Geospatial• Project management of digital projects including PPC, SEO, SEM, Google AdWords, Google Analytics, email marketing, social and website builds including copywriting of advertisements for the Field Service Management, Construction, Aviation and Surveying industries• Managed projects from start to finish including writing creative briefs, creating scopes of work and budgets and timelines from concept to execution. Managed a $500,000 marketing budget• Managed email marketing campaigns through HubSpot in a variety of target countries, with targeted demographic and behavioral audience building. Campaign exceeded industry averages for number of Marketing Qualified Leads• Managed social media for Trimble FSM on Twitter, Instagram, Facebook and HubSpot• Managed a campaign for carrier service of GPS technology that included Verizon, Samsung and AT&T LTE• Managed the Project Spectrum Facebook page for SketchUp. (Project Spectrum is an autism awareness program that provides IT development jobs for young teens and adults with autism)• Managed over 10 annual industry events from booth design, shipping, and event speaking engagements and demonstrations in locations around the world. Show less

Centennial

Clients: Spring Global, Spring Telecom Group, Lake Oswego Schools Foundation, AWWA, Ipreo• Project management of digital projects including PPC, SEO, email marketing, social and website builds• Managed projects from start to finish including writing creative briefs, creating scopes of work and budgets and timelines from concept to execution• Managed PPC campaigns from keyword identification and campaign strategy doubling campaign goals for conversions• Created and… Show more Clients: Spring Global, Spring Telecom Group, Lake Oswego Schools Foundation, AWWA, Ipreo• Project management of digital projects including PPC, SEO, email marketing, social and website builds• Managed projects from start to finish including writing creative briefs, creating scopes of work and budgets and timelines from concept to execution• Managed PPC campaigns from keyword identification and campaign strategy doubling campaign goals for conversions• Created and implemented social media campaigns on Facebook, LinkedIn and Twitter in English, Spanish and Portuguese• Managed email marketing campaigns through Marketo and SalesForce in three languages. Campaign exceeded industry averages for number of Marketing Qualified Leads passed through the lead generation campaign Show less

Denver, Co

Clients: The Paisley Project, The Madison Group, Sprout Strategy/Eblin Group, CSR for Good, MSEC• Managed email publications through Real Magnet, blog posts through Wordpress and social media through Facebook, LinkedIn and Twitter• Delivered formal strategy recommendations for social media, blogger outreach and website design• Created social media platform strategies, recommending platform focus areas and overall strategy • Advised on content for Facebook, Twitter and… Show more Clients: The Paisley Project, The Madison Group, Sprout Strategy/Eblin Group, CSR for Good, MSEC• Managed email publications through Real Magnet, blog posts through Wordpress and social media through Facebook, LinkedIn and Twitter• Delivered formal strategy recommendations for social media, blogger outreach and website design• Created social media platform strategies, recommending platform focus areas and overall strategy • Advised on content for Facebook, Twitter and Pinterest creating social media calendars to guide content • Promoted Scott Eblin’s bestselling book, Overworked and Overwhelmed: The Mindfulness Alternative by creating launch materials to aid bloggers and influencers with compelling content for Facebook, Twitter and LinkedIn• Promoted The Paisley Project’s book Lovely Tragic Miracle through blogger outreach and book launch events • Consulted on website messaging and design, social media strategy, database building and product promotions Show less

Broomfield, Co

• Managed CRM email communication for Silk, International Delight and Horizon incorporating brand and social KPIs • Grew International Delight’s targetable database by 30% exceeding 2013 goals and Silk’s targetable database by 24% • Managed survey launches for Silk and International Delight to segment the database and achieve segmentation goals for consumption, loyalty and preference• Launched Silk’s first dynamic newsletter based on consumer interest, engagement, consumption and… Show more • Managed CRM email communication for Silk, International Delight and Horizon incorporating brand and social KPIs • Grew International Delight’s targetable database by 30% exceeding 2013 goals and Silk’s targetable database by 24% • Managed survey launches for Silk and International Delight to segment the database and achieve segmentation goals for consumption, loyalty and preference• Launched Silk’s first dynamic newsletter based on consumer interest, engagement, consumption and life stage buckets to deliver relevant content and increase engagement. Exceeded KPIs by 36 points for Unique Open Rate and 54 points for Unique CTR• Managed CRM agency to meet database and email KPIs exceeding 2013 goals• Managed SEO and SEM for Silk to optimize media buys and website traffic• Led social promotions development from start to finish for Silk, International Delight and Horizon overseeing app vendors and providing post performance analysis • Developed a 3 month digital engagement promotion that exceeded benchmark metrics of average time spent per visit, average total time on site, log-ins, opt-ins and a 33% increase in Facebook fans• Managed development of 20+ Facebook promotions with 60% – 90% opt-in rates• Participated in RFPs and lead the process and recommendation for WWF’s new social promotions and publishing vendor reducing annual cost by $50k• Consistently exceeded engagement goals of social promotions with minimal funding• Managed a panel of independent bloggers for International Delight with the goal of reaching like-minded consumers and creating recipe and craft content for CRM and social channels• Coordinated sponsorship and attended BlogHer Food, Savvy Blogging and Blissdom conferences to create beneficial partnerships with frugal, life style and food bloggers• Responsible for CRM, digital coupon and social promotion budgets of $3.2MM Show less

Denver, Co

Clients: Esquire Bank, National Teenage Driving Safety • Created a competitive banking landscape to analyze competitor promotions, advertising, and products in the Eastern region. Planned strategic customer awareness and social media programs for an annual investment trade show in NYC. • Consulted on various projects including; competitive landscaping, planning strategic customer awareness and social media programs and recruiting participants for focus group research. Exceeded… Show more Clients: Esquire Bank, National Teenage Driving Safety • Created a competitive banking landscape to analyze competitor promotions, advertising, and products in the Eastern region. Planned strategic customer awareness and social media programs for an annual investment trade show in NYC. • Consulted on various projects including; competitive landscaping, planning strategic customer awareness and social media programs and recruiting participants for focus group research. Exceeded client expectations for the number and quality of focus group respondents Show less

Lakewood, Co

Retail Marketing AgencyClients: Procter and Gamble, Fabric Care; Tide, Downy, Gain• Managed projects with clients, creative, production, broadcast and project management as the hub of Integer’s Tide team and partnered with print, digital, T.V. and multi-cultural agencies to create holistic, integrated campaigns• Created the first ever in-store video on P&G fabric care, for the Gain Original Fresh campaign that was rolled out into national grocery. • The Gain campaign won… Show more Retail Marketing AgencyClients: Procter and Gamble, Fabric Care; Tide, Downy, Gain• Managed projects with clients, creative, production, broadcast and project management as the hub of Integer’s Tide team and partnered with print, digital, T.V. and multi-cultural agencies to create holistic, integrated campaigns• Created the first ever in-store video on P&G fabric care, for the Gain Original Fresh campaign that was rolled out into national grocery. • The Gain campaign won the industry gold award, the 2010 Reggie Awards and Integer’s internal top award, the Grand Eye • Managed Tide’s biggest launch in ten years with in-store work, in-store video, national pallets and scale work with Tide/Downy Show less

New York, Ny

Clients: Givaudan, Elizabeth Arden, Coty, Estee Lauder• Collaborated with sales, perfumers, evaluation and consumer research to develop and launch new fragrances • Identified new areas for growth from a company and product perspective by analyzing trends in target markets resulting in solid, actionable recommendations for the client • Liaised with perfumers, sales and the in-house consumer research team to create and test fragrance concepts aiding clients in positioning product… Show more Clients: Givaudan, Elizabeth Arden, Coty, Estee Lauder• Collaborated with sales, perfumers, evaluation and consumer research to develop and launch new fragrances • Identified new areas for growth from a company and product perspective by analyzing trends in target markets resulting in solid, actionable recommendations for the client • Liaised with perfumers, sales and the in-house consumer research team to create and test fragrance concepts aiding clients in positioning product for increased revenue• Managed the systems change of executing product offerings through the Corporate International Marketing Website (IMW) and the Creative Project Management System (CPMS); ensured detailed follow-up with corporate and affiliates to meet merchandising, launch deadlines and accelerate execution of media plans and new product launches• Created Tom Ford’s 08/09 media plan by researching international publications such as Vogue and Vanity Fair in Tom Ford’s most productive international regions to build awareness and generate sales in the most cost effective way• Proactively implemented the posting of the first-ever merchandising offer distributed through IMW. Instituted offering media requests and lab sample offers through IMW resulting in improved communication and allowing corporate to better forecast and budget Show less