Collaborated with the general managers in the development of effective public relations and media and communications strategiesWrote company publications, presentations and videos, which has resulted in various successful sales and product approvals Designed and managed the development of the organisation’s four new websites, and continually update and maintain, including SEO and online advertising, resulting in a thirty percent increase in quality website enquiriesStrengthened media relations and wrote media releases, ensuring regular and positive media coverage of the organisation Developed and designed advertising materials, including magazine adverts, trade stands and brochuresLiased with not-for-profit partners of the company to ensure mutually beneficial relationshipsGenerated reports on media and communications activities to identify areas for improvement

Provided care and managed approximately 30 horses Trained and managed of several staff members, delegated tasks, establishing a competent and friendly team Systematised and managed the accounts of 30 plus clientsProvided excellent customer service, assessed clients needs, gave useful advice and followed upArranged venue hire, clinics and competitions, establishing a popular calendar of events Produced and implemented all marketing, website and social media campaigns, resulting in an ongoing increase in sales

Promoted product to target publics through social media, including Instagram and Facebook, resulting in ongoing increase in sales Designed and developed website, and oversaw ongoing updates, which has resulted in an ongoing increase in online enquiries and salesCoordinated interpersonal communications, such as trade shows and conventions, contributing to increased understanding of a new product within target marketProvided excellent customer service, assessed clients needs, gave useful advice and followed upStrengthened media relations and wrote media releases, ensuring regular and positive media coverage of the organisationFormulated and implemented marketing strategies, improving understanding of a new product within target market and an ongoing increase in sales

Advised story ideas, resulting in feature stories which contributed to the newspaper receiving the Overall Newspaper Excellence Award at the VCPA awards in November 2018Investigated story ideas and conducted interviews, whilst ensuring media ethics were adhered to Wrote editorial after research, attending events or media releases, resulting in published stories receiving positive feedback from readers

Implemented event planning including timelines, visitor/exhibitor/competitor engagement strategies, sales and sponsorship opportunities, resulting in a successful and profitable event with repeat sponsorship in the following years Assisted in the development of event marketing and publications, ensuring adequate customer communications and customer satisfactionMaintain communication with relevant stakeholders such as the local council, attaining approvals for the event Provided excellent customer service, assessed clients needs, gave useful advice and followed upCoordinated the event program and logistics, resulting in a smooth running event Promoted the event to target publics through social media, including Instagram and Facebook, resulting in an ongoing increase in attendees