Aimee Hall Email and Phone Number
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I am a Leader, a Strategist, an Innovator ……I am a seasoned Digital Product and Digital Marketing professional with a keen business acumen.I am passionate about my faith, my family, the team I lead and my role in supporting St. Jude Children’s Research Hospital. Finding Cures. Saving Children. Specialties: Strategic Leadership and management; People Leadership and management; Digital Strategy & Transformation; P&L Management; Digital Product/Product Life Cycle Management; Experimentation; Traditional and Digital Advertising/Media Mix strategic planning; Promotional Strategy; Performance Marketing/Digital Marketing management including Video/Display, SEM/SEO, Email Marketing, Social Media, and Mobile; Direct Response Marketing; Direct Mail; Agency/Vendor Management; MarTech and Digital Technology management including CMS, eCommerce platforms, DMP, DSP, CRM, Agile/SCRUM, eCommerce Business Management; UX and User Centered Design; Process Mapping; Project Management; Business Requirements, Scoping and ROI development; Budgeting and Forecasting; Inventory Management; Inventory Allocation Process & Methods; Compliance and Regulatory Controls Documentation & Testing
St. Jude Children'S Research Hospital - Alsac
View- Website:
- stjude.org
- Employees:
- 10160
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Senior Vice President - Enterprise Digital ProductSt. Jude Children'S Research Hospital - AlsacMemphis, Tn, Us
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Senior Vice President - Enterprise Digital SolutionsSt. Jude Children'S Research Hospital - Alsac Sep 2022 - PresentMemphis, Tn, Us
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Senior Vice President - Mass MarketingSt. Jude Children'S Research Hospital - Alsac Apr 2021 - Sep 2022Memphis, Tn, Us
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Sr. Vice President - DigitalSt. Jude Children'S Research Hospital - Alsac Apr 2018 - Apr 2021Memphis, Tn, Us
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Vice President - DigitalSt. Jude Children'S Research Hospital - Alsac Oct 2015 - Apr 2018Memphis, Tn, UsDrives the Digital strategy for ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital, including the marketing, fundraising, and technology integration necessary to create dynamic digital experiences that reach and engage a diverse set of target audiences, achieve marketing and fundraising objectives,... and ultimately growing Digital's contribution to the organization's success in supporting the mission of St. Jude, Finding Cures. Saving Children. Directs a large team responsible for executing the strategy. This includes teams focused on digital marketing and messaging strategy and execution including paid advertising, social media, SEM/SEO, email marketing and mobile marketing; UIX, web design and content management; eCommerce and digital product strategy; and management of supporting technologies. This is all accomplished leveraging Agile and Lean UX work methodologies.
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Executive Director - Interactive GroupSt. Jude Children'S Research Hospital - Alsac Jun 2013 - Oct 2015Memphis, Tn, UsDrives the Digital strategy for ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital, including the marketing, fundraising, and technology integration necessary to create dynamic digital experiences that reach and engage a diverse set of target audiences, achieve marketing and fundraising objectives,... and ultimately growing Digital's contribution to the organization's success in supporting the mission of St. Jude, Finding Cures. Saving Children. Directs a large team responsible for executing the strategy. This includes teams focused on interactive marketing and messaging strategy, execution of digital channel marketing, UIX, web design and content, digital product and technology strategy, management of supporting technologies, and all leveraging Agile and Lean UX work methodologies.
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Executive Director - Interactive MarketingSt. Jude Children'S Research Hospital - Alsac Nov 2011 - Jun 2013Memphis, Tn, UsLeads Digital Strategy including Marketing, UIX, Design and Web Content for ALSAC, the fundraising and awareness organization of St. Jude. This includes web sites and experiences, e-mail, paid media, SEM, SEO, Social/Viral, and Mobile. Lead a team of over 70 interactive strategist, technologist, marketers, designers, and web content specialists. Manage the departmental P&L. Drive master brand awareness and engagement strategies through Interactive working closely with Brand Marketing partners. Drive monitization and other conversion goals by partnering with fundraising departments to define strategic interactive feature sets, programs and campaigns. Drive Interactive Product and Development to provide flexible, scalable technology solutions that meets business needs while integrating with our larger Technology strategy and back-end systems.
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Senior Director - Interactive MarketingSt. Jude Children'S Research Hospital - Alsac Feb 2010 - Nov 2011Memphis, Tn, UsLead Strategy, Marketing, Content and Design for the Interactive Group, the internal web agency for ALSAC. This includes web sites and expereinces, e-mail, paid media, SEM, SEO, Social/Viral, and Mobile. Lead a team of 15 interactive strategist, marketers, and designers. Manage media, design, and production budgets. Partner with fundraising departments to define strategic interactive feature sets, programs and campaigns. Partner closely with Interactive Developement to provide flexible, scalable technology solutions.
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Manager Of EmarketingSt. Jude Children'S Research Hospital - Alsac May 2009 - Jan 2010Memphis, Tn, UsResponsible for managing the e-Marketing team of six, including leading strategic Internet initiatives, website management/marketing and increasing the reach of St. Jude on the Internet using web experiences, email, paid and natural search, social media and branded media. Also leads efforts to gain a competitive ROI on Internet campaigns by working with internal business units, incubation teams, and external partners/vendors.
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Internet AdvisorSt. Jude Children'S Research Hospital - Alsac Sep 2008 - May 2009Memphis, Tn, Us
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Senior Marketing Manager - Accredo WebsitesAccredo Health Feb 2008 - Sep 2008
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Director Of E-Commerce, Catherines Stores DivisionCharming Shoppes Feb 2006 - Feb 2008Mahwah, New Jersey, UsDirectly responsible for the P&L and revenue growth of the emerging e-commerce business (catherines.com) - Establish Annual Sales and Expense budgets, and KPI targets seeking to maximize operating earnings. - Partner with Senior Management, Marketing, and Merchandising in the development of business strategies, interpreting the strategies for E-Commerce. - Develop site merchandising initiatives, e-mail campaigns, promotional strategies, and on-line marketing objectives that support revenue targets while complimenting the multi-channel business strategies. - Partner with ITS, Distribution Services, and Call Center Operations for the on-going enhancement of eCommerce technology platforms, order fulfillment, and customer service processes to improve the experience for both on-line customers and internal eCommerce teams- Manage a team of 5 resources dedicated to product and marketing content management, execution of e-mail strategy, and coordination of on-line marketing assets to support on-line media, affiliate, and paid search programs. -
Business Technology Manager, Catherines Stores DivisionCharming Shoppes Apr 2003 - Feb 2006Mahwah, New Jersey, UsLiaison between the Catherines division, corporate IT, and corporate Business Assurance representing the business and end users community for all IT and process improvement related projects. - Assessed business/end user technology needs, managed the development of business requirements for new or improved technology/processes, prioritized and provided business justification in the form of ROI documentation to support funding of IT projects.- Managed all communication and follow up between ITS and business users, developed end-user implementation plans and training materials, providing hindsight feedback to IT and on-going support to business users.
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Manager Of Allocations, Catherines Stores DivisionCharming Shoppes Jul 2000 - Mar 2003Mahwah, New Jersey, Us
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Allocation Analyst, Catherines Stores DivisionCharming Shoppes May 1998 - Jun 2000Mahwah, New Jersey, Us
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RecruiterConcorde Career Institute 1997 - 1998Overland Park, Kansas, Us -
Marketing RepresentativeStaffmark 1996 - 1997Cincinnati, Ohio, Us -
Store ManagerZales Jewelers 1993 - 1995Irving, Tx, Us
Aimee Hall Skills
Aimee Hall Education Details
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University Of ArkansasMarketing Management
Frequently Asked Questions about Aimee Hall
What company does Aimee Hall work for?
Aimee Hall works for St. Jude Children's Research Hospital - Alsac
What is Aimee Hall's role at the current company?
Aimee Hall's current role is Senior Vice President - Enterprise Digital Product.
What is Aimee Hall's email address?
Aimee Hall's email address is ai****@****ude.org
What is Aimee Hall's direct phone number?
Aimee Hall's direct phone number is +125472*****
What schools did Aimee Hall attend?
Aimee Hall attended University Of Arkansas.
What skills is Aimee Hall known for?
Aimee Hall has skills like Email Marketing, E Commerce, Leadership, Marketing, Strategy, Management, Social Media Marketing, Marketing Strategy, Business Strategy, Social Media, Integrated Marketing, Interactive Marketing.
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