Aimee Lapak, Cfe Email & Phone Number

Connecticut, United States

• Create local advertising plan for local franchise owners
• Oversee local advertising plan performance, optimize campaigns and implement systemwide
• Analyze marketing performance and identify opportunities to improve ROI
• Conduct marketing plan review calls with operating locations
• Train new franchise owners on marketing strategy and local implementation
• Manage agency relationships with media buyers and partners

Danbury, Connecticut

• Oversee the delivery of projects on-time and on schedule with design and development
• Monitor and ensure fulfillment for production revenue based upon manufacturing capacity, inventory and distribution for both new and legacy products
• Monitor product costs and margins against company goals and implement cost reduction initiatives
• Develop and implement effective business strategies as part of a cross functional team including Engineering, Customer Service and Sales
• Provide Monthly sales forecast in conjunction with Field Sales Representatives and drive execution to the goal

Greater New York City Area

• Develop strong relationships with current customers to maintain business and acquire new programs/ products
• Network and build relationships with prospective customers to win new business
• Generate quotes, conduct contract reviews and management of price negotiations
• Budget, forecast and plan to achieve sales revenue and targets
• Ensure the success of all products by working with cross-functional internal resources to plan and execute strategic plans
• Lead operational meetings to ensure products are completed to meet monthly budgets

Orange, CT

• Marketed energy savings programs/ products to customers through various channels
• Worked with cross- functional teams to market and increase program participation
• Created and hosted various events to target manufacturers and increase program awareness
• Managed vendors to ensure program is successful and build customer relationships with key accounts
• Participated in the strategic planning processes to improve products and service offerings to exceed company goals
• Analyzed reporting and budgets to make recommendations to keep target on program goals

Southbury, CT

• Directed and managed a corporate marketing team and vendor network
• Managed and developed multiple marketing programs from within a $2million marketing fund consisting of:o Industry’s largest virtual franchise expoo Franchisee responsive microsites for lead generationo Scalable.
• Managed and analyzed marketing strategies then developed improvement solutions
• Promoted to the Leadership Team and worked directly with the Interim-CEO on developing and implementing a new strategic plan for the parent company

Southbury, CT

• Developed, implemented and executed new initiatives to increase overall company growth
• Directed and managed new initiatives project lifecycles from initial phase to completion o Created and executed a client engagement program to increase client experience and retain partnershipso Created marketing touch.
• Managed a 2 million dollar marketing budget and new marketing initiatives
• Lead cross functional project/program teams in IT, Training and Franchise Development to successfully implement new initiatives
• Managed relationships and engaged with clients to retain and upsell packages
• Lead and executed meetings, conferences, trade shows and receptions

Southbury, CT

• On boarded new clients and franchisees
• Scheduled and coordinated franchisee training, virtually and on-site across all five brands
• Assisted and executed all tasks for annual conference and quarterly expos
• Implemented and deployed marketing strategies with Franchise Development and IT
• Coordinated marketing initiatives and programs within a 2 million dollar marketing budget

• Audited a transferee's expense report according to client policy
• Coded expenses, enter into system and disburse payments to the customer
• Worked collaboratively with the client service team on policy issues
• Provided outstanding customer service to the transferee and client

Cheshire, CT

• Developed and implemented all strategic marketing initiatives
• Managed direct mailing campaigns
• Coordinated call plan to schedule appointments for sales team
• Planned and executed all marketing and logistics for trade shows

Bba, Marketing, With A Concentration In Interactive Marketing

Activities and Societies: Alpha Delta Pi

Education record

Certificate In Franchise Management, Franchising And Franchise Operations, Achieved Cfe Designation

Completed Certificate of Franchise Management course in 2012 at Georgetown School of Continuing Studies