Aimee Larsen, Mba Email & Phone Number

Dallas, Texas, United States

London, England, Gb

- In partnership with global teams, oversee and develop the overarching Marketing strategy and key tactics in the North American market, with the aim of increasing brand awareness and supporting the brand’s major distribution channels- Develop and manage yearly/seasonal press strategies, influencer and social activity, brand events, customer insights research, brand collaborations, sponsorships, and license partnerships aimed at achieving overall brand objectives each season and ensuring that all feature and product placement opportunities are maximized across national and regional outlets- Continuously manage the annual Marketing budget, ensuring that it meets agreed forecast by period and is adapted to suit changing business priorities and opportunities- Oversee marketing calendars, ensuring that they are integrated to maintain consistent consumer messaging across all channels- Set relevant KPIs and measure the performance of the brand’s Marketing activity, ensuring learnings are adopted into future programs- Communicate strategy and ongoing results to senior leadership and global partners for further alignment to brand direction- Manage external agencies and suppliers - set clear briefs and deliverables for all projects to ensure that external partners deliver great service and support for the brand- Partner with the Sales Management teams to provide a world class Account Management experience for our key wholesale partners, driving all Channel Marketing activity and Co-op plans- Manage retail marketing activity across the brand's brick-and-mortar locations, inclusive of new store openings (having achieved eight since 2021), to seamlessly translate marketing campaigns, promotions, and product launches within the store environment

Richardson, Texas, Us

- Act as the Brand Marketing lead for all indirect/wholesale accounts throughout the North America region- Ensure consistency of brand and campaign messaging throughout the wholesale channel both online and in stores while catering toward specific account and/or regional needs and specifications- Coordinate integrated marketing plans to support seasonal campaigns, product launches, and promotions through various vehicles including direct mail, circulars, digital media, in-store presentations, email, social media, and special events- Manage various global Brand Marketing initiatives, inclusive of seasonal Marketing Standards Guides, Linebooks, brand packaging, photo shoot coordination, and sell-in tools for our North America sales teams as well as our global partners in the APAC and EMEA regions- Track and oversee budgets with regard to Co-op spend, fixtures, printed collateral and branded events- Collaborate with store field teams to provide comprehensive guidance on all seasonal product and campaign launches- Work closely with internal teams and agency partners to analyze and measure the effectiveness of marketing vehicles through ROI, ROAS, and other key metrics to optimize future marketing spend

Richardson, Texas, Us

Fort Worth, Tx, Us

- Worked with internal creative teams and external vendor partners to seamlessly translate marketing campaigns and product launches within the store environment- Played a key role in a major repositioning of the RadioShack brand; collaborating with various cross-functional partners on rebranding efforts throughout all brand touchpoints (most notably through concept stores in major US markets) and establishing a roadmap for global brand repositioning- Collaborated with internal communications teams to create field guides and visual aids for all marketing and merchandising material rollouts- Managed a team of marketing coordinators who provided timely and comprehensive feedback and support to field teams regarding in-store and marketing inquiries, and oversaw signage ordering/fulfillment as well as special projects- Owned the print process for monthly signage kits (encompassing both permanent and promotional signage) and special mailings from initial creative briefings to the packout and distribution to stores- Oversaw the new store opening process for new, relocated, and renovated stores both domestically and abroad- Remained in close collaboration with merchant partners to update planograms as necessary and highlight key product launches

Fort Worth, Tx, Us

- Responsible for the project management and trafficking of all print marketing creative elements and materials- Acted as the point of contact for in-house and off site agency partners in an effort to keep brand continuity throughout all marketing materials- Collaborated effectively across multiple cross-functional teams and agencies to define overall scope and timelines of marketing campaigns- Assisted in the design and creation of promotional signage and marketing materials for retail locations across the US, Mexico, and Puerto Rico

Fort Worth, Tx, Us

- Provided communication and field support to over 4,500 Corporate and Dealer Franchise stores with regards to visual merchandising and marketing campaigns and standards- Ensured accurate sizing, distribution, and in-store placement for all marketing materials, signage, and fixtures- Managed new store openings with respect to marketing elements, promotional materials, and overall store setup- Responsible for inventory management of all marketing materials as well as the ordering process for all in-store marketing needs

Bachelor'S Degree, International Commerce

Master Of Business Administration - Mba

Modular Program Certification, International Commerce, Spanish Language