Aimee Larsen, Mba Email and Phone Number
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Aimee Larsen, Mba personal email
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Experienced Marketing professional with a demonstrated history of working in the retail, fashion, and consumer electronics industries. I am well versed in working with various cross-functional partners to bring marketing campaigns, product launches, and compelling brand moments to market, as well as managing various internal initiatives and tools that serve as a foundation for building and supporting a brand. Additionally, I have a strong foundation in marketing and brand building principles that translate into driving consumer engagement and interest. Project management has been a main pillar of each of my work experiences - working within large, complex organizational structures to identify and break down potential roadblocks and silos in streamlining existing processes, as well as establishing new operational processes to execute ongoing initiatives. I am passionate about helping consumers connect with brands in meaningful and impactful ways, and have recently attained a Masters in Business Administration from the University of Texas at Dallas – Naveen Jindal School of Management.
Packed Party
View- Website:
- packedparty.com
- Employees:
- 28
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Packed PartyDallas, Texas, United States
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Marketing ManagerRadley London Oct 2019 - PresentLondon, England, Gb- In partnership with global teams, oversee and develop the overarching Marketing strategy and key tactics in the North American market, with the aim of increasing brand awareness and supporting the brand’s major distribution channels- Develop and manage yearly/seasonal press strategies, influencer and social activity, brand events, customer insights research, brand collaborations, sponsorships, and license partnerships aimed at achieving overall brand objectives each season and ensuring that all feature and product placement opportunities are maximized across national and regional outlets- Continuously manage the annual Marketing budget, ensuring that it meets agreed forecast by period and is adapted to suit changing business priorities and opportunities- Oversee marketing calendars, ensuring that they are integrated to maintain consistent consumer messaging across all channels- Set relevant KPIs and measure the performance of the brand’s Marketing activity, ensuring learnings are adopted into future programs- Communicate strategy and ongoing results to senior leadership and global partners for further alignment to brand direction- Manage external agencies and suppliers - set clear briefs and deliverables for all projects to ensure that external partners deliver great service and support for the brand- Partner with the Sales Management teams to provide a world class Account Management experience for our key wholesale partners, driving all Channel Marketing activity and Co-op plans- Manage retail marketing activity across the brand's brick-and-mortar locations, inclusive of new store openings (having achieved eight since 2021), to seamlessly translate marketing campaigns, promotions, and product launches within the store environment -
Senior Fossil Gtm / Marketing SpecialistFossil Group, Inc. Jan 2017 - Nov 2019Richardson, Texas, Us- Act as the Brand Marketing lead for all indirect/wholesale accounts throughout the North America region- Ensure consistency of brand and campaign messaging throughout the wholesale channel both online and in stores while catering toward specific account and/or regional needs and specifications- Coordinate integrated marketing plans to support seasonal campaigns, product launches, and promotions through various vehicles including direct mail, circulars, digital media, in-store presentations, email, social media, and special events- Manage various global Brand Marketing initiatives, inclusive of seasonal Marketing Standards Guides, Linebooks, brand packaging, photo shoot coordination, and sell-in tools for our North America sales teams as well as our global partners in the APAC and EMEA regions- Track and oversee budgets with regard to Co-op spend, fixtures, printed collateral and branded events- Collaborate with store field teams to provide comprehensive guidance on all seasonal product and campaign launches- Work closely with internal teams and agency partners to analyze and measure the effectiveness of marketing vehicles through ROI, ROAS, and other key metrics to optimize future marketing spend -
Skagen Marketing SpecialistFossil Group, Inc. Aug 2015 - Jan 2017Richardson, Texas, Us
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Retail Marketing ManagerRadioshack Nov 2013 - Aug 2015Fort Worth, Tx, Us- Worked with internal creative teams and external vendor partners to seamlessly translate marketing campaigns and product launches within the store environment- Played a key role in a major repositioning of the RadioShack brand; collaborating with various cross-functional partners on rebranding efforts throughout all brand touchpoints (most notably through concept stores in major US markets) and establishing a roadmap for global brand repositioning- Collaborated with internal communications teams to create field guides and visual aids for all marketing and merchandising material rollouts- Managed a team of marketing coordinators who provided timely and comprehensive feedback and support to field teams regarding in-store and marketing inquiries, and oversaw signage ordering/fulfillment as well as special projects- Owned the print process for monthly signage kits (encompassing both permanent and promotional signage) and special mailings from initial creative briefings to the packout and distribution to stores- Oversaw the new store opening process for new, relocated, and renovated stores both domestically and abroad- Remained in close collaboration with merchant partners to update planograms as necessary and highlight key product launches -
Marketing Project ManagerRadioshack Apr 2012 - Oct 2013Fort Worth, Tx, Us- Responsible for the project management and trafficking of all print marketing creative elements and materials- Acted as the point of contact for in-house and off site agency partners in an effort to keep brand continuity throughout all marketing materials- Collaborated effectively across multiple cross-functional teams and agencies to define overall scope and timelines of marketing campaigns- Assisted in the design and creation of promotional signage and marketing materials for retail locations across the US, Mexico, and Puerto Rico
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Marketing CoordinatorRadioshack Jun 2011 - Apr 2012Fort Worth, Tx, Us- Provided communication and field support to over 4,500 Corporate and Dealer Franchise stores with regards to visual merchandising and marketing campaigns and standards- Ensured accurate sizing, distribution, and in-store placement for all marketing materials, signage, and fixtures- Managed new store openings with respect to marketing elements, promotional materials, and overall store setup- Responsible for inventory management of all marketing materials as well as the ordering process for all in-store marketing needs
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InternAcava - Association For Cultural Advancement Through Visual Art May 2009 - Aug 2009
Aimee Larsen, Mba Skills
Aimee Larsen, Mba Education Details
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Texas A&M UniversityInternational Commerce -
The University Of Texas At DallasMaster Of Business Administration - Mba
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Universidad De SalamancaSpanish Language
Frequently Asked Questions about Aimee Larsen, Mba
What company does Aimee Larsen, Mba work for?
Aimee Larsen, Mba works for Packed Party
What is Aimee Larsen, Mba's role at the current company?
Aimee Larsen, Mba's current role is Marketing Manager at Radley London.
What is Aimee Larsen, Mba's email address?
Aimee Larsen, Mba's email address is ai****@****oup.com
What is Aimee Larsen, Mba's direct phone number?
Aimee Larsen, Mba's direct phone number is +1 972-234*****
What schools did Aimee Larsen, Mba attend?
Aimee Larsen, Mba attended Texas A&m University, The University Of Texas At Dallas, Universidad De Salamanca.
What skills is Aimee Larsen, Mba known for?
Aimee Larsen, Mba has skills like Merchandising, Visual Merchandising, Retail, Marketing, Sales, Management, Customer Service, Advertising, Marketing Strategy, Time Management, Microsoft Office, Retail Sales.
Who are Aimee Larsen, Mba's colleagues?
Aimee Larsen, Mba's colleagues are Genavieve Martinez, Star Casimir, Madison Goudeaux, Hannah Ringley, Valerie Lopez, Kellie Miller, Melanie Miranda.
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