Aimee Leskiw Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Mb, Canada

Led the development and execution of national marketing campaigns across digital, e-mail, mobile, search, and print channels to drive profitability and brand visibilityDeveloped a customer experience program using Net Promoter Score metrics; analyzed data from 103 stores and e-commerce platform weekly to maintain alignment with strategic objectivesManaged national customer loyalty program and oversaw six-figure budget to boost visibility, sales, and customer growth; supervised… Show more Led the development and execution of national marketing campaigns across digital, e-mail, mobile, search, and print channels to drive profitability and brand visibilityDeveloped a customer experience program using Net Promoter Score metrics; analyzed data from 103 stores and e-commerce platform weekly to maintain alignment with strategic objectivesManaged national customer loyalty program and oversaw six-figure budget to boost visibility, sales, and customer growth; supervised team of marketing professionals to ensure seamless program executionImplemented Search Engine Marketing and Search Engine Optimization best practices; conducted weekly analysis using Google Ads and Analytics to measure campaign impact, identify trends, and proactively determine improvements to optimize overall performance Show less

Toronto, Canada Area

Developed an internal content strategy supporting the Cloud and Data Analytics departments; launched department intranets enabling a self-serve support model for 900+ employees Planned and executed 2-day developer conference in partnership with external stakeholders, contributing to increased developer knowledge to further enhance overall customer experienceEstablished the brand identity for the Cloud and Data Analytics departments ensuring consistency in communications;… Show more Developed an internal content strategy supporting the Cloud and Data Analytics departments; launched department intranets enabling a self-serve support model for 900+ employees Planned and executed 2-day developer conference in partnership with external stakeholders, contributing to increased developer knowledge to further enhance overall customer experienceEstablished the brand identity for the Cloud and Data Analytics departments ensuring consistency in communications; reviewed all internal marketing materials, upholding high quality content standards Show less

Winnipeg, Canada Area

Led a digital analytics initiative involving analyzing the website, CRM software, and advisor management system; delivered strategic recommendations to contribute to the expansion of VPI’s client base Created a series of marketing collateral focused on a variety of content including VPI’s investment options, principles, and journey to becoming a PROFIT 500 companyPlayed a key role in a target market campaign focusing on internal and external growth initiatives, including… Show more Led a digital analytics initiative involving analyzing the website, CRM software, and advisor management system; delivered strategic recommendations to contribute to the expansion of VPI’s client base Created a series of marketing collateral focused on a variety of content including VPI’s investment options, principles, and journey to becoming a PROFIT 500 companyPlayed a key role in a target market campaign focusing on internal and external growth initiatives, including multichannel marketing strategies promoting VPI’s investment pools Show less

Winnipeg, Canada Area

Developed a strategic plan focusing on competitor analysis and growth initiatives, including in depth research on immediate and national competitors and determining key competitive advantagesCreated a social media content strategy and managed the company social media accounts; provided keyword optimization strategy of lawyers’ LinkedIn pages leading to increased visibilityDrafted and prepared the preliminary copy of a national referral-based brochure to be distributed to… Show more Developed a strategic plan focusing on competitor analysis and growth initiatives, including in depth research on immediate and national competitors and determining key competitive advantagesCreated a social media content strategy and managed the company social media accounts; provided keyword optimization strategy of lawyers’ LinkedIn pages leading to increased visibilityDrafted and prepared the preliminary copy of a national referral-based brochure to be distributed to multiple law firms, increasing the visibility of Pitblado Law on a national scale Show less

Bachelor Of Commerce (Honours), Marketing

Activities and Societies: University of Manitoba Marketing Association (UMMA), Asper Students Co-operative Association (ASCA), Association.

Bachelor Of Commerce (B.Comm) - Summer Term Exchange Program, Marketing