Aimée Mcavoy Email & Phone Number

Chagford, Gb

-> Communications Strategy -> Event Strategy and Management-> Creative Management-> Press Outreach and Copywriting

Oxfordshire, England, United Kingdom

Focus on the launch of a new, UN Ocean Decade endorsed programme, co-founded by the Nippon Foundation and Nekton "Ocean Census". The Ocean Census mission is to scale the discovery of ocean life, through partnerships, training, the deployment of new technology including AI and DNA sequencing, and capacity building activity. This role has involved close-working with the CEO to shape the future of ocean species discovery and develop the positioning and communications strategy for the programme, generating momentum to solve one of our planet and policy's most pressing issues. ✨ Overseeing the development and roll-out of a new website, brand and social media channels ✨ Responsible for oversight and hands-on management of our digital presence and engagement with partners. ✨ Established and maintained relationships with a wide range of suppliers.✨ Creative and problem-solving role, delivering content, messaging, briefings, social media and copy to convey complex concepts clearly to a range of audiences. ✨ Ongoing content generation with partners including PADI, Monaco Explorations, Minderoo Foundation, Oceanographic Magazine, Schmidt Ocean Institute, THE UN Environment Programme World Conservation Monitoring Centre (UNEP-WCMC), and Wellcome Sanger Institute.✨ Communications and Brand Planning for a series of oversea expeditions and events: Hawaii August 2023; Tenerife November 2023; New Zealand February 2024.✨ Delivered events including the launch event at the Royal Institution, London, and the Ocean Census Satellite Event at the UN Ocean Decade Conference in Barcelona, April 2024, with the goal of informing and inspiring potential partners from across a range of sectors to work with us.

London Area, United Kingdom

Responsible for delivering all operations and bespoke print and design for London Film School’s annual showcase. In January 2024 I delivered the largest ever programme of 70+ short films and satellite events over 6 days at BFI Southbank.

Part of the first communications team of 4 with a remit to develop the first communications strategy for the New Hospital Programme - one of the biggest projects in Europe with more than £20bn investment in new hospital infrastructure, and unique partnership between NHS England and the UK's Department of Health & Social Care.🩺 Experience of working with the Director of Communications to build a communications plan and governance structure from scratch. 🩺 Built the NHP's first events strategy and supported the development of a programme of regional events and conferences.🩺 Engaging with internal stakeholders and account managing a portfolio of hospital build projects to build consensus and develop as shared approach to communications.

London Area, United Kingdom

Principal communications liaison for London Anchor Institutions' Network (LAIN), championed by the former Deputy Mayor for Health and Human Services for New York City, the Director of Economic Development for Bloomberg Associates, and the Mayor of London’s policy and communications advisory teamLAIN is a vanguard new programme supporting London's recovery from Covid-19, including championing net zero targets and other high impact workstreams contributing to London's communities 💚The Network unites Anchor Institutions including hospitals and universities across London. The programme was launched by the Mayor of London's Recovery Board in March 2021.The job to do: ✨ Developed and rolled out a unique brand and naming conventions within 2 weeks✨ Troubleshooting and production of a Summit (moved online) in December 2021 attended by more than 200 senior leaders from the UK and the US✨ Provided guidance on build of new website and ongoing web maintenance ✨ Wrote the programme's first communications strategy approved by key stakeholders ✨ Conducted dynamic familiarisation programme with network of executive leadership across anchor institutions (includes NHS London, TfL, Metropolitan Police, University of London, London Chamber of Commerce and Industry, Thames Water and others)

London Area, United Kingdom

OKRE (Opening Knowledge in Research & Entertainment) is an emerging initiative sparked by the success of the film, TV, and games unit at The Wellcome Trust, with a goal to forge new alliances between the entertainment, research, and social impact sectors. I delivered media and guest outreach and sales, social media, PR, email marketing for the first OKRE Summit at Meta London, launching this new initiative to 200 influential attendees.

London Area, United Kingdom

Delivered Fairtrade Foundation's Christmas calendar of virtual B2B events, helping to launch Fairtrade Fortnight to the food and beverage industry, including an annual update from the CEO.

London, United Kingdom

Formerly an historic benevolent fund supporting workers in the British film industry, I was a key part of the radical transformation of the organisation to redefine its role and the culture of the industry in response to allegations of bullying and harassment, within a wider landscape of unified screen industry action 🎞️A new CEO and Executive Team was appointed in 2017 and in spring 2018 the organisation changed its name. ✨ Supported repositioning of the charity, shaping messaging and strategies to communicate the charity’s purpose. Key role in the development of a wholly new brand and photography with budget responsibility for £300,000.✨ Established contact with journalists within trades and creative press and conducted outreach to improve the reputation of the charity. Produced and issued Press Releases on a range of sensitive subjects including a £2.5m mental health programme, whilst engaging with major institutions and companies across the industry including the BBC, Bafta, BFI, ITV, Netflix, Amazon, Disney.✨ Key role developing digital channels, working closely with a Digital Marketing Manager, contributing to the design and launch of a brand new website, developing content, copy and creative ideas, and developing emotive 360 marcomms campaigns.✨ Managed complex in-person and Virtual Roundtables, Steering Groups, and Drinks Receptions, and managed in-person and virtual speaking opportunities at Trade Shows and Conferences within an extremely challenging and changeable environment.✨ Managed PR and brand communications for the first Royal Film Performance™ since 2015, a fundraising premiere of Sam Mendes’ film “1917” at The Odeon Leicester Square in 2019.✨ On the departure of the Director of Communications from Jan 2020, worked directly with the SLT as the charity rapidly activated a high-profile fundraising appeal (raising £6.4m) and grants for workers impacted by Covid-19 and managed all PR.

London, United Kingdom

I joined the charity at a pivotal moment, initially as Event Manager, supporting the delivery of a renowned Fundraising Gala for 400 guests within a tight time frame, with a focus on running sales and marketing, rebuilding relationships with all major UK film studios, industry suppliers, and allied services, to promote the event and sell tables and ticket packages 🎟️As the organisation grew my role included:✨ Managing freelancers and a PR agency✨ Kickstarting industry and c-suite engagement✨ Improving internal and external communications across the charityWithin 6 months was offered a newly created role as the charity’s first Communications Manager, supporting a Director of Communications, Marketing & Fundraising to deliver a full rebranding project and establish a communications function.

Edinburgh, United Kingdom

The Institute of Chartered Accountants of Scotland is a regulator, educator, influencer, thought leader and voice of the professional business community with over 20k members worldwide.✨ As part of a team, delivered approx. 200+ networking events, lunches, dinners, in-person seminars, virtual training, luxury experiences, and meetings annually to maximise engagement with c. 20,000 members globally. ✨ Supported the development of marketing strategies to boost outreach and sales. ✨ Delivered 4 x conferences and large events within a condensed planning period: The ICAS Annual CA Dinner for 400 guests at the Radisson Blu Glasgow; the 3-day Insolvency & Restructuring Conference at Gleneagles Hotel; The ICAS Conference at Edinburgh International Conference Centre (EICC); and The ICAS Practitioners’ Conference at RBS Campus, Edinburgh. ✨ Briefed speakers and supported creation of presentations. ✨ Worked closedly with Commercial Partnerships to manage high value sponsors. ✨ Researched and secured first-class venues, hoteliers, catering and menus, décor, AV and production companies, negotiation of contracts with vendors to ensure flawless execution of events. ✨ Managed all guest communication from invitation to registration and post-event feedback, using internal systems to manage administrative data and update member profiles.

Edinburgh, United Kingdom

In a career defining role, I worked as part of the EventScotland Directorate within VisitScotland, operating within a highly strategic environment, supporting the bidding and funding of Major and local events on the world stage and nurturing new products at the start of their journey towards financial sustainability 🏅 Projects I worked on included household names such as the Scottish Open, Edinburgh festivals, a range of golf, cycling, sailing, and marathon events, and the 2014 Commonwealth Games.✨ Appointed Marketing & Communications Executive for Special Projects during 2014, supporting new events to create simple and effective marcomms strategies, including reactively supporting any issues/crisis communications, responsible for leveraging brand placement and messaging, maximising joined up marcomms activity, scaling up to wider EventScotland strategic goals ✨ Worked across wider VisitScotland tourism campaigns, public affairs, corporate communications, and destination marketing, and consumer PR teams, sourcing content, developing relationships, and advocating on behalf of funded events✨ Oversaw database reorganization and migration efforts ✨ Contributed to a range of Working Groups including with sports and cultural bodies to advance the mission of delivering best-in-class integrated marcomms✨ Negotiated brand placement in line with wider sponsorship plans ✨ Demonstrated best practice, providing a level of advice to event producers including on sales strategy, audience communication, joined up marcomms planning, and brand activation✨ Gained significant experience in managing creative projects, from trade show stand design to festival site branding, showreels, print collateral, and merchandise✨ Produced copy and sourced imagery for advertorial, editorial, web, social media, PR daily and managed a budget✨ Working side by side with in-house Technical Production Managers to execute B2B event experiences including awards ceremonies and trade shows

Edinburgh, United Kingdom

I initially joined EventScotland, a Directorate of VisitScotland, as Marketing & Communications Assistant, working on some of the UK’s most anticipated festivals, cultural and sporting events to deliver joined up marcomms activity and brand activation 🎭 ✨ With significant early responsibility, managed high-quality print and design projects and ensuring brand visibility at major events alongside sponsors and contributed to the development of bid documents, worked with event producers to create PR moments and ensure inclusion of key messaging, and ran high level meetings and provided a level of support for project managers and directors ✨ Achievements included: acting as lead coordinator for Games for Scotland – a series of 32 public engagement events over 42 days to coincide with the Glasgow 2014 Commonwealth Games Queen’s Baton Relay journey across Scotland✨ Simultaneously performed Secretariat duties for the Commonwealth Games Scotland House Steering Group and Brand & Sponsorship Working Groups, supporting project management to deliver ‘Scotland House’, a high-profile home for athletes and press during the Games, managing complex meetings of major sponsors and partners and distributing key documents

Glasgow, Scotland, United Kingdom

Performed Secretariat duties the Scotland House project, delivered by a partnership including EventScotland, SportScotland, Creative Scotland, Scottish Government, and other key stakeholders 🏟️Our objective? Deliver Scotland's media and athletes home for the games, and delivering events including Athlete Dinners and Cultural Programming in a transformed Old Fruitmarket, Glasgow.✨ Managed complex round-tables and Working Groups associated with branding, sponsorship and overall strategic direction of the project across all partners and support EventScotland CEO in stewarding the partnership.

Edinburgh, Scotland, United Kingdom

As EA to the Medical Director of the Marie Curie hospice in Edinburgh, I managed correspondence, appointments, and liaised between GPs, the hospice and outpatient services regarding urgent end-of-life care.

Hertfordshire, England, United Kingdom

Msc, History Of Art (Material Culture)

Recommended for a newly-launched programme exploring the European Renaissance through the lens of themes including history, art.

Ma, English Literature & History Of Art

4-year programme encompassing 2-years of Art History and Classical Art & Architecture. Interdisciplinary dissertation focus on the Baroque.

Education record

Activities and Societies: Scholar's SocietyFirst person in my family to stay in education beyond primary school. Awarded a major.